A Manual on Bookselling: How to Open and Run a Bookstore

by Robert D. Hale, Allan Marshall, Ginger Curwen

Compiled and newly revised by the American Booksellers Association, the Manual covers every facet of bookselling in today's active market, from management - opening a store, hiring and training staff, and ordering inventory - to merchandising - promoting and selling books. In more than 65 articles by experienced booksellers and industry experts, the Manual addresses the day-to-day operations of the book business, while helping both beginning and seasoned booksellers plan for the future.
More than 50 new articles bring this fourth edition of the Manual up to date. Topics include the increasing role of computerization in the industry, the use of local television in promotion and advertising, and the particular concerns of the growing number of specialized bookstores. Articles such as "Sidelines or Nonbook Merchandise" by Mary Ann Tennhouse, ABA Editor of Publications; "When Is It a Crime to Sell a Book?" by Maxwell Lillienstein, General Counsel to the Trade Division at Simon & Schuster; and "Publisher-Bookseller Relations" by Edward A. Morrow, Jr., owner of Northshire Bookstore in Manchester Center, Vermont, discuss issues and ideas central to today's bookselling environment.
A timely and indespensible guide for anyone involved or interested in the book industry, the Manual is a valuable investment for your business.

Genres: Nonfiction

1532 pages, Paperback

First published January 1, 1980