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Just Keep Buying: Proven Ways to Save Money and Build Your Wealth

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Everyone faces big questions when it comes to money: questions about saving, investing, and whether you’re getting it right with your finances.

Unfortunately, many of the answers provided by the financial industry have been based on belief and conjecture rather than data and evidence—until now.

In Just Keep Buying, hugely popular finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away.

You will learn why you need to save less than you think; why saving up cash to buy market dips isn’t a good idea; how to survive (and thrive) during a market crash; and much more.

By following the strategies revealed here, you can act smarter and live richer each and every day. It’s time to take the next step in your wealth-building journey. It’s time to Just Keep Buying.

296 pages, Paperback

Published February 8, 2022

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Nick Maggiulli

3 books31 followers

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Displaying 1 - 30 of 149 reviews
Profile Image for Avani ✨.
1,470 reviews287 followers
July 23, 2022
Just Keep Buying by Nick Maggiulli, your perfect guide which tells us about the proven ways to save money and build your wealth. The book focuses on the thought process as well as the actions needed.

The book talks about why you should invest and where. It helps you in future savings as well as gather funds in a smarter way. Savings and investing is something which would also help against inflation.

Author talks about what should you invest in? A question which I frequently ask many people around me who have this knowledge. He says that there is no one single path which needs to be focused on.

Be it stocks, bonds or property, etc. investing the right way matters the most than what you are investing in. I was someone who doesn't save much but now that I have read this book, it helped me in bring in some more clarity into savings and investments.
Profile Image for Chris Boutté.
Author 7 books134 followers
April 16, 2022
As someone who only started investing and becoming financially conscious in the last year, this is definitely one of the better books that I’ve read. First off, Nick Maggiulli is a fantastic writer, and his style makes this book easy to comprehend while keeping you engaged. What I appreciated about this book was that it provides so much information without getting too far into the weeds on specific topics about saving and investing. Nick gives a realistic and practical approach to saving and investing while also debunking a ton of conventional wisdom on various topics. There were quite a few topics, like his section on “buying the dip” vs. dollar-cost averaging, that completely shifted my perspective on the topic.

I can’t stress enough how great this book is, and I think it’s a great read for a wide range of authors. Whether you’re wanting to learn about the topic to get started or if you’re a seasoned investor, there’s a ton of valuable information in this book that’s backed by research. Not only do I recommend this book, but it’s going on my list of books to read again regularly to refresh my knowledge.
Profile Image for Katherine.
739 reviews30 followers
May 9, 2022
This is an interesting read, with the author's blog being a pretty good primer on the writing and content you can expect. The most useful chapters are on trying to put some bounds on an acceptable level of lifestyle creep, as well as the data analysis behind why "just keep buying [index fund investments]" is the right strategy overall. It's pretty math/modeling heavy overall.

I'm still noodling on some of the more "counter to current popular personal finance advice" points, like not maxing out your 401k, and I think he's possibly almost dangerously wrong about how to handle the risk of running out of money in retirement. There are also some bits which make me discount the credibility of his analytical skills overall, such as comparing a $280 monthly mortgage from 1972-2001 to investing $280/month into the S&P 500 in the same time period instead--this should have deducted the costs of shelter other than a mortgage, since you still have to live somewhere and it's pretty unlikely you're paying $0 for it. Stuff like that makes me think the rest of the analysis should be scrutinized more, but I'm not up for doing that while reading a book for fun. But the ideas overall still seem worth considering given how much he does show his work.

* the biggest determinant of an individual's savings rate is the level of their income (higher earners save more)
* Though there are a lot of reasons why someone might consider taking out debt, the most useful ones tend to fall within two buckets: 1) to reduce risk. 2) to generate a return greater than the cost to borrow.
* If you need to save for something that will take less than three years, use cash. If you are saving for something that will take longer than three years, put your savings in bonds.
* Fund the life you need before you risk it for the life you want. (when to sell investments)

Lifestyle inflation: see https://ofdollarsanddata.com/lifestyl...
* How much lifestyle creep can you afford? Technically it varies based on your savings rate, but for most people the answer is around 50%. Once you spend more than 50% of your future raises, then you start delayed your retirement.
* higher savers have to save an even larger percentages of their raises (compared to lower savers) if they want to keep their retirement date constant (basically the argument is that if you save less than 50% of your raises, retirement age where you expect to maintain the same level of expenses is pushed further out since saving less is the same as spending more)
* The 2x Rule states that before you buy something expensive, you should set aside a similar amount of money to buy income-producing assets. So, spending $400 on a pair of nice dress shoes means that you would also need to invest $400 into an index fund (or other income-producing assets).

* Since earnings vary so much across majors, the decision about whether college is worth it ultimately comes down to what major you choose. For example, the estimated difference in lifetime earnings between the lowest paying major (early childhood education) and highest paying major (petroleum engineering) was $3.4 million. Therefore, when determining whether getting a particular degree is worth the cost, you need to estimate how much it will increase your lifetime earnings and then remove any lost earnings from attending the program.
* [a quarter of a million dollars] is the most you should be willing to pay for an MBA that earns you $800,000 more over your lifetime, assuming you currently earn $75000 a year.
* Value of Degree Today = (Increased Lifetime Earnings/2) - Lost Earnings

How much to save for retirement:
* if you ask 1000 American adults, "How much money do you need to be considered rich?" they will say $2.3 million. But if you ask the same question to 1000 millionaires (those households with at least $1 million in investable assets), the number increases to $7.5 million.
* Given the empirical research, the risk of running out of money for many current and future retirees remains low -- seems dangerous to make decisions based on this conclusion, given that it's just averages, and it doesn't account for quality of life or resilience to adverse events
* as much as I like the 4% rule, it assumes that spending for retirees stays constant over time. When we look at the data, it suggest otherwise--spending declines as people get older.
* if the investment options in your employer's 401k plan are just 0.73% more expensive than what you would pay in a taxable brokerage account, then the annual benefit of your 401k would be completely eliminated. (see https://ofdollarsanddata.com/should-i...)

Just Keep Buying:
* while you wait for your beloved dip, you may find that it never comes. As a result, you end up missing out on months (or more) of compound growth as the market keeps rising and leave you behind.
* Missing the bottom by just two months [in a Buy the Dip strategy] leads to underperforming Dollar Cost Averaging 97% of the time! Even someone who is decent at calling market bottoms and can predict them to within two months of the absolute bottom would still lose in the long run.
* Reframing the upside (buying on 3/23/20): ask, "how long do you think it will take for the market to recover from its 33% loss?"
* If you think the market recovery will take:
- 1 year, then your expected annual return = 50%
- 2 years, then your expected annual return = 22%
- 3 years, then your expected annual return = 14%
- 4 year, then your expected annual return = 11%
- 5 years, then your expected annual return = 8%
Profile Image for BOOKSTHATSTAY.
92 reviews27 followers
May 17, 2022
Have you ever thought how wonderful it would be if we could JUST KEEP BUYING??😍😍😍

Well, that is exactly what this book suggests! But how? So this book begins with a note from the author @nickmaggiulli in which he has explained the best possible ways in which this book can be used.

This book has been crafted in a manner that allows the reader to jump around to the chapter that best fits their current position in their wealth-building journey. There is no need to read the chapters in the given order.

The book is divided into two sections- saving and investing. Throughout the book, the author has answered some of the most common questions and queries people have regarding saving and investing.

Some of the key takeaways from this book are:-

💰 Focus on income, not spending
💰 Debt isn't good or bad, it depends on how you use it
💰 When saving for a big purchase, use cash

There are many other major takeaways in this book that can help you in your journey to achieving financial independence! I found this book very practical and insightful! Having read 'Rich Dad Poor Dad' and 'The Psychology of Money', I felt that there were many new helpful tips that I found in this one. If you are looking for personal finance book recommendations, then this is your go-to book!☺️
Profile Image for Apurva Barve.
13 reviews1 follower
May 27, 2022
Savings as a habit is something which requires will power to enact upon, it's a category of financial daily structure wherein you try to understand each and every aspect of why and how much to spend and what to do with the remaining money. The fact that it is an important part of everyone’s life not each and every person is able to do it well. Everyone wants to get rich but merely everyone understands that it’s first step starts from saving what you have with you. Living a richer life than current is an aspiration of most of the living generation and it requires certain steps which are available to us at ease. Wealth in general is a long term concept and doesn’t only have the requirement of saving, but also it requires that your money grows over a certain period of time, or rather multiples to certain expectations. Moving along to the idea of the above paragraph, for all those guys who are trying to get wealthier over the period of time or simply in the long term without taking huge risks, Just Keep Buying by Nick Maggiulli is for you! The book is a starter to all the folks around who have just started a new job and also for people who have realised how important it is to save and create wealth. The book is majorly divided into two parts wherein it explains about Saving and Investing as a whole to generate prolonged wealth, which stays till you are on this planet, and supports you in your non-working age. The book can act as a guide to everyone, but there is a slight disappointment to people living outside the US. All the facts and figures though mentioned and explained well are completely helpful to the people residing in the united states of America and are of no use to other people. Well, there’s no such thing as a general rule for everyone, but here is crossed the limit certainly, apart from the common definitions the author has completely focused on increasing the potential charges of the Americans getting wealthier, as the applicability of the savings and it’s investment are according to the data collected in terms of dollars as well as the analysis sits point up to the lifestyle of US citizens. Anyone trying to implement such kinds of stats and its change in the working for their wealthier future would require huge analysis of data from their country as well as other aspects such as return on investment and the rate of interests, charges etc! Though it's not a criticism of the writing of the book, it's just a simple explanation and blind truth that needs to be kept forward to the readers before they select a book to read. Well, the book isn’t something which promotes things which are not possible so I would like to mention and forward appreciation towards how well the book is written in terms of content and data explained. Just to be sure the reader needs to understand that the book itself speaks in dollars and needs to be generalised for implementation.
The book to be honest is based on simple questions that need to be answered, with explanations to the start, as previously mentioned the book is divided into two sections, wherein the author has successfully explained every aspect of saving. To give an overlay I would say that Nick Maggiulli has chopped off all the topics such as debt, and answered ways to lifestyle, retirement after explaining the correct meaning of savings and its procedure. The second half of the book talks about multiplying your money and converting it into wealth. For me from a personal point of view, I do believe that the book seems a bit tough for a person who is used to the general belief of investing like all people do. Here the author has successfully sliced the myths of investing in terms of luck, buying the dip and why not to buy small quantities like people usually do when they have money, generally the middle class. It is appreciable how Nick has also answered to subjects like buying during crisis and why not to fear the volatility of the market. In the end, it mentions well the rules of JUST KEEP BUYING and herein concludes the book. To end I would say in terms of language the book is simple to read and understand, the data is explained well and for a person on a general level won’t have an issue understanding any of it. To end, I would say for people residing in America, it would be a great guide, but for people outside the country it could be a better option if they think of it as a book gain idea.
290 reviews1 follower
April 20, 2022
This is a great follow up to one of my favorite books last year, The Psychology of Money. This author uses a similar format to help convey some really simple principles that could have an oversized impact on your life, especially your finances. I loved some of the advice and thinking in this book, and I bet you will find at least one or two gems that will make it well worth the time you put into it. Some of my favorite chapters include how to eliminate spending guilt, how much you will need to retire, why you will never feel wealthy, where you should invest, and why you probably shouldn't invest in individual stocks (I do, but this was the best argument I have read for not . . . I've read it before, but this author finally put it in a way that was a compelling argument). Highly Recommended.
Profile Image for Hetal Sonpal.
Author 1 book13 followers
January 20, 2023
A book which is highly recommended by Morgan Hounsel, who's books is still making waves, has to be special.
While Nick provides enough nad more details to back the topic, the title of the book is a very straightforward and a huge give away.
In in some parts, it's a drag, but I wld treat that as a easy read and flip pages.
Many of the rules propagated, the balance between savings and investment, etc., are some of the standout parts of the book.
Profile Image for Jung.
811 reviews13 followers
October 17, 2022
Just Keep Buying (2022) is a no-nonsense guide to personal finance that delights in busting myths and dispelling old clichés. Tackling all-important questions like saving and investing, it digs into the psychology behind money and provides a realistic guide to making sound financial decisions.

Nick Maggiulli is the Chief Operating Officer and Data Scientist at Ritholtz Wealth Management, where he oversees operations across the firm and provides insights on business intelligence. He is also the author of OfDollarsAndData.com, a blog focused on the intersection of data and personal finance. His work has been featured in The Wall Street Journal, CNBC, and The Los Angeles Times. Mr. Maggiulli graduated from Stanford University with a degree in Economics and currently resides in New York City.


Learn how to make money work for you.

There’s a lot of bad advice out there when it comes to money. The problem isn’t just that a lot of what we’re told about personal finance relies on bad data, though.

Often, that advice relies on sweeping assumptions about what’s “good” and “bad” for everyone. But decisions around finance, author Nick Maggiulli argues, are usually context-dependent.

Credit card debt, for example, can actually be a useful tool for some people. And seemingly frivolous expenses, like buying a daily coffee, can be a waste of money in some cases – in others, though, those spending decisions can contribute to a fulfilling life. It’s the same with saving. How much money should you hold onto? It really depends on how much you’re making.

As we’ll see in this book, you can only make informed calls on these issues when you know more about the individual people involved. It’s a simple message, but it’s one that’s worth hearing. The thing about all that bad advice is that it doesn’t just fail to help you manage your finances – it’s also often the source of guilt, stress, and anxiety.

So let’s take a different approach. One that’s grounded in life’s messy realities, not some wishful idea of how things should be. One that actually helps you.


The first rule of saving? Save more when you’re earning more.

We’re going to be talking about money in this chapter. But our journey doesn’t start on Wall Street or the trading floors of London and Frankfurt. Our first stop is southern Alaska.

We’re in the world’s largest temperate rainforest. Anglers prize this area for its clear streams, which are filled with large, trout-like fish known as Dolly Varden charr.

These Pacific streams contain little sustenance – until the early summer. That’s when salmon laden with eggs arrive. Charr love these eggs, and what follows is a months-long feeding frenzy. But then the salmon leave. The streams once again become a food desert.

For years, biologists couldn’t figure it out. There just weren’t enough calories to support so many charr year round. Yet there they were, month after month – hundreds and thousands of thriving fish.

So how does it work? The answer is phenotypic plasticity – a species’ ability to adapt its physical form to suit its environment. Dolly Varden charr shrink their digestive organs and slow their metabolism when there’s little food. When the salmon arrive, by contrast, those organs double in size and their metabolism speeds back up.

So what’s that got to do with finance? Quite a lot, actually. Adapting your behavior to your environment also holds the key to saving.
Let’s break that down. Google the question, “How much should I save?” and you’ll get 150,000 hits with very precise answers. You should save 20 percent of your income, one self-proclaimed expert claims. No, another says, you should have three times your income saved by the age of 40.

All of those answers share an assumption – that everyone has the same ability to save. That’s just not true, though. As economists point out, the biggest determinant of savings is income. In the United States, folks in the bottom 20 percent of earners typically save just 1 percent of what they earn. For the top 20 percent, that rises to 25 percent. The idea that everyone should save X amount flies in the face of empirical evidence, which shows that not everyone can.

And the thing is, lots of people move up – and down – those income brackets. Life, after all, isn’t static. Often, you’ll earn less when you’re young and more when you’re older. But high earners also quit the rat race to take on more fulfilling work in less well-paid industries. Some jobs force you to live in expensive cities; others don’t. Then there are life’s highs and lows and their financial consequences – marriages and divorces, children, promotions and layoffs, leaking roofs and Christmas bonuses. To find a single, neat rule that covers so much messy reality is a fool’s errand.

This brings us back to our Dolly Varden charr, which lower and raise their caloric intake according to how much food is available. Their maxim? Eat what you can, when you can. And that’s a great principle for saving, too: save what you can, when you can. In practice, that means saving more when you’re earning more and less when you’re earning less.


Want to grow your income? Just keep investing.

The reason you can’t save yourself rich is simple: you run out of things to cut back on fairly quickly. Put differently, there are hard limits to saving. What about growing your income, though?

There are limits here, but they’re a long way off. If you’re earning $10,000 an hour, it might not make sense to grow your income any further. You’re already set financially, and you might value free time more than the extra money you could be earning if you worked more. Similarly, high earners might forgo raises if that extra money is taxed at a very high rate.

In most cases and for most people, though, growing your income is the way to go. The question is how? The author’s answer is in the book’s title. But before we get to that, let’s talk horses.

More specifically, racing horses. One of the horse racing world’s greatest stars is a man called Jeff Seder. For years, Seder looked at all sorts of criteria before buying horses. He’d check their pedigree and measure their nostril size, or the weight of their excrement, or the density of their muscle fiber. But nothing correlated with racing performance. So Seder tried something different. He measured the horses’ heart size – specifically, the size of their left ventricles. Bingo. Finally, he’d found a reliable predictor of a racing success. He bought more horses with larger left ventricles and won more races.

Sometimes a single piece of accurate information can help us understand a complex system, like the relationship between a horse’s biology and its ability to win races. Or the best way to grow your income in volatile financial markets.

Here’s how Warren Buffett summarizes that single piece of information: most stock markets go up most of the time. He has a point. During the twentieth century, the United States went through two world wars, the Depression, a dozen recessions, an oil shock, and a flu epidemic. But the Dow Jones, a measurement of the value of stocks, rose by 160,000 percent! That’s after inflation, by the way. So what’s the takeaway? Here’s the author’s view: the only investment advice worth following is to just keep buying stocks. Averaged out over decades, it’s much harder to lose than it is to win.

Even famously sluggish markets, like the Japanese stock market, reward this philosophy. Japanese stocks hit their peak in ’89 and still haven’t recovered that level. If you’d made a one-off investment of $1,000 back then, you’d have $690 today. But if you’d invested $1,000 every year between 1989 and 2022, your $33,000 investment would have grown to $59,000. That’s not a great return, but it’s more than you’d have if you’d let inflation eat away at your cash savings.

Of course, you don’t have to wed yourself to a single market. As we said, most markets go up. What you really want to do is spread your investments, for example by buying into an index of global companies operating in multiple markets. We’re not going to get into the technicalities of how to do that here – that’s something you’re better off discussing with your financial advisor. What’s worth remembering, though, is that, historically, the line trends upwards. Hitch your money to that line and you’ll grow your income.


You can’t save all your money, so learn to enjoy spending it.

The cool, calculating rational agents of economics textbooks are a myth. Real humans are messy. Impulsive. More likely to follow the crowd, or the hidden logic of the subconscious, than reason. That means we can’t really talk about money in the abstract. We also have to look at its psychological impact. At how it makes us feel. Which, often enough, is miserable.

Take it from the American Psychological Association, which since 2007 has run an annual survey that identifies the main stressors in Americans’ lives. The topic that tops the list each year? Money. A 2018 study by Northwestern Mutual, meanwhile, found that half of all Americans experience high levels of anxiety around savings. And that anxiety appears to affect everyone, regardless of income. Another survey found that 20 percent of investors worth between $5 and $25 million were also worried about not saving enough!

What explains this epidemic of stress around savings? In a word, guilt.

We’re bombarded with financial advice that makes us second-guess ourselves. Buying a daily coffee? Crazy – you’re literally peeing hundreds of thousands of dollars down the drain. New sneakers? Not if you want to get on the property ladder. Organic peanut butter? If you wanted to retire, you’d buy regular. The underlying message couldn’t have been better designed to trigger guilt. Every cent you spend, it says, could’ve been saved, and if you actually took responsibility that’s exactly what you’d do.

But you can’t save every cent, and trying only makes us sick. When researchers at the Brookings Institute looked at Gallup survey data on savings and mental health, for example, they found that stress around not saving enough outweighs the positive effects of saving. Their conclusion: saving is only beneficial if you can do it in a stress-free way.

Saving, in short, is important – but so is quality of life. So how can you strike the right balance – how do you take care of your finances while preserving your health? Here’s the author’s take: focus on purchases that maximize long-term fulfillment.

A good place to start thinking about fulfillment is the American author Daniel Pink’s book Drive, which looks at human motivation. Pink argues that there are three things which fulfill us – autonomy, mastery, and purpose. In other words, being self-directed, improving our skills, and being part of something bigger than ourselves. Those are great filters to apply to spending decisions.

Take that bugbear of so many financial experts – that latte you pick up from the coffee shop before work. It looks like a frivolous purchase, but maybe that latte allows you to perform at your best at work. In that case, it’s enhancing your occupational mastery. That’s a deeply fulfilling long-term project, which means it’s money well spent. Other frivolous-looking purchases might, on closer inspection, turn out to contribute to your sense of autonomy or purpose.

In the end, money is a tool – it’s what allows you to create a life you want to live. What’s really difficult, then, isn’t spending it – it’s figuring out what you want in life. What do you care about? What would you like to avoid? What kind of values do you want to promote in the world? Once you figure that out, spending money will be both easier and more enjoyable.


How much should you be saving? Spending? Investing? Borrowing? Nick Maggiulli is a realist, not an idealist, which is why he argues that it all comes down to context. How much can you save, or invest? Does debt help you achieve your goals in life, or is it an emergency stopgap? Does spending fulfill you? It’s only when you dig into those questions that you’ll find a viable financial plan that works for you.
13 reviews
April 25, 2022
Knew most of this from his blogs but still a concise summary of mostly logical advice based on historical data
Profile Image for Maggie N.
34 reviews5 followers
October 17, 2022
In the end, money is a tool – it’s what allows you to create a life you want to live. What’s really difficult, then, isn’t spending it – it’s figuring out what you want in life. What do you care about? What would you like to avoid? What kind of values do you want to promote in the world? Once you figure that out, spending money will be both easier and more enjoyable.
This entire review has been hidden because of spoilers.
Profile Image for John.
33 reviews
June 16, 2022
If you’ve never read Nick’s blog, this is where you should start. His writing jells numbers and rhetoric. Since I discovered his blog, I’ve kept going back to his posts for empirical argument for/against various personal finance decisions, and now, I will go to his book for reference.
Profile Image for Osh.
95 reviews9 followers
August 14, 2022
ไม่ได้รู้สึกว่าได้ความรู้ใหม่อะไรมากนะ จะอ่านหรือไม่อ่านก็ได้ แต่เขียนได้สนุกดี แต่ยังไงก็ชอบ The Psychology of Money กับ I will teach you to be Rich มากกว่า
41 reviews1 follower
August 22, 2022
Intressant, fick några nya idéer angående spendering och sparande, nya tankesätt som mer riktar sig till det emotionella än det ekonomiska.
Profile Image for Kamalpreet Kaur.
24 reviews8 followers
December 10, 2022
Part 1 of the book which focuses on saving is good , part 2 which focuses on investment is based on us options
44 reviews
June 19, 2022
The book largely packages up Nick’s blog posts, which I’ve read a lot of already. Still enjoyed reading it though and found the refresh useful. Nick is a great writer. Like that the chapters are practical, approachable and rooted in historic data

“I would be willing to bet that not one of you, if you were offered every dollar of Warren Buffet’s fortune, would trade places with him right now…and I would also bet that Buffet would be willing to be 20 years old again if he was broke” - Peter Attia, 2017
November 2, 2022
Extensively focused on US Investment Market. There are techniques that help you individually to grow your wealth. Advice on how to put money apart for specific purposes was indeed valuable. Overall if you are a US resident, a good read, else be happy with the concepts that help you.
Profile Image for Korey.
336 reviews3 followers
June 2, 2022
Great book to read whilst the market is getting thrashed. :). Some interesting mental frameworks that I hadn’t seen before. Like the R/R of upside after a 30% down market. Good recommendation for the average, ideally young investor.
Profile Image for Mark Hillick.
215 reviews5 followers
May 19, 2022
Easy read but could’ve been a lot shorter.

I bought this book because I have read the author’s blog for a few years (for free) and have found it very informative and useful. As a result, I wanted to give back to the author.

The book is ok but could’ve been a lot shorter, probably a small series of blog posts. It rehashes known research (e.g. buy and hold, and just keep buying) with two things worth noting:

- it’s full of data, pulled apart, analysed and presented in a very clear manner
- the author shows that it’s better to put your large amount or lump in now, rather than wait or averaging in and presents data to prove that
Profile Image for Marcelo Ber.
36 reviews
June 9, 2022
kind of repetitive if you have already ready books from the field

Agree with most of the concepts, but again it provides only a handful of new pieces of advice compared with the rest of the literature
Profile Image for Milan.
264 reviews2 followers
October 5, 2022
No new insights on personal finance, the author who is a successful blogger has collected his blog posts to make up a book. Give it a miss.
Profile Image for WhatIsItLike.to.
184 reviews1 follower
August 6, 2022
He manages to debunk some strategies that one would think work but don't, such as buying the dip. It's very eye opening. A general overview of the investable assets was a nice touch, even if you are not interested in them, it's worth a listen. The just keep buying is a concept that a time traveler would tell his past self as the only viable thing to do, regardless of how things will unfold. I think it's a very viable thing and kudos to him on that front.

On the other hand there were a couple of things I didn't like. While I agree that as a general advice people should consider ETFs instead of individual stock, even Buffett recommends that way. However, bringing up GameStop as the only example was not cutting it for me. There are miles of difference between casinoing at the market like that vs sitting on, for example, Amazon for a few decades. I don't want to own funds because then it's other people deciding for me, indexes because I get a ton of crap I don't want or are overvalued. Even if robots are rebalancing it every second.

Speaking of rebalance, if I head correctly he was born in 89, so he's a relatively young guy but armed with a traditional conservative approach of including bonds in a portfolio. I have no interest in that, but I like that by rebalance he can mean reblance by buying more of the underrepresented thing in your porftolio. However, the whole "rebalance" stinks of fund managers getting your money via unnecessary activity. I'd never trim a winner just because it crept up market share in my portfolio.

Furthermore, there is a very US-centric tax chapter near the end. I have no idea about those tax efficient account, but nothing beats countries where there is no wash sale rule. You can keep actually rebalancing anything, selling and rebuying something to offset exiting and older winning position when you need some cash and you can do that all tax free as long as you have some positions in the red. The end result is getting many things near the bottom. As long as you don't liquidate everything for a big purchase, it's tax efficient even without special accounts.

I liked the home ownership vs renting bits. As a homeowner I can tell you it's more of a hassle than it's worth but I agree that the uncertainty of renting or being a digital nomad can be miserable as well. I think an aparment where you don't need to tend the garden or do repairs (you just collectively pay up whenever it's due) is the best of both worlds if you can tolerate neighbours and have underground parking.

He went on for great lengths regarding saving, how to save and how much (save what you can), if and how you should earn more and when. You can easily reach a crossover point (of earning more from your investements than your job) if you don't earn much, so that test is too synthetic. However I like him mentioning people building digital products, but still ended up recommending the corporate ladder and nine to five. I think Naval Ravikant has better views on this, but whatevs.

The debt parts were interesting (I avoid all kinds), but on the student loans he failed to reach the conclusion that if you are brought up in the US and went to a university there, you are only ever going to earn it back in the US (because you need the high salaries to make the tuition back), therefore he US effectively owns you. Whereas if you go to school in a poorer country then go to a better place, you just got yourself a better deal. But the reverse doesn't work if you have a couple hundred thousand in whatever kind of debt.

Overall the book made me think, and that's a good sign. But failing to venture outside the US one some fronts, like regarding the tax "advice", and shunning individual stocks with a silly example made me substract a star.
Profile Image for Leonidas.
182 reviews34 followers
July 1, 2022
Just Keep Buying

This book gives a good post-rationalization of buying now (July 2022), despite going through a massive minus 30 to 40% drawdown as of this writing.

I jumped into the market during the K-shaped recovery of 2020 and 2021, and the ego was definitely on a high. But then everything went completely the other way.

Regardless, Mr. Maggiulli offers the idea that regardless of where you jumped into the market, there is a 100% chance you will get some kind of returns... over a 30-year period... here's hoping for the best.

I even jumped into the crypto craze back in early 2018, only to have the market do a full reverse, and suffer a 90% drop. But despite constantly saying "who knows, if ever this market will recover..." it did, and within 3 years it reached a bubble once more, only to crash and burn once more.

But nonetheless, I see stocks as a giant Ponzi/pyramid scheme, that DOES have underlying value. While sometimes it is purely built on hype, other times, there is a reason to be hopeful the stocks or index funds you choose will perform well... at least in the very long run.

Some critiques about the book, the "just buy now" chapter which says, it's better to put in a lump sum now, as opposed to a set amount every month, seems to contradict the chapter on Dollar-Cost Averaging later (putting in small amounts over a longer period of time, instead of a lump-sum).

But since most at-home investors are simply putting away a small portion at a time, it makes sense to provide an idea of what both strategies can accomplish.

My favorite chapter though was the psychology of never feeling rich. Even the mega-rich, or even the ultra-rich, end up comparing themselves to those above even themselves.

A study showed that a person with money (a decent chunk, several million), will typically under-rate themselves as doing well financially, regardless of how much money they have. Thus, you need to understand that your brain will always want more unless you can challenge yourself on this constant hedonistic comparison with others.

But once again, while the market is currently in a massive drawdown, and there seems like no end in sight to stocks going down even further, just hold on, because historically speaking, everything ends up recovering. Whether it's now, or within 10, 20, or 30 years.
Profile Image for Siddhant Kataria.
66 reviews1 follower
May 28, 2022

We all have discussed how our education fails to provide us with financial literacy; thus, we are prone to losing wealth via taxes or inflation while earning. However, social media has coaxed this subject a lot, but following someone blindly may cost you a fair share of your hard-earned money.

Nick Maggiulli has compiled Just Keep Buying as a medium to assist anyone trying to play these financial innings. The strategies discussed are backed by research, and the respective sources have been shared by the end of the book. However, I couldn't find the formula for a calculation on page 10.

Just Keep Buying is a dubious strategy, and the author has provided his arguments in its favour in this book. The author has divided the book into two parts- savings and investing; investing part starts from page 101, i.e., Investing 101. The book is quite informative, and you are advised to not read it within a day. The chapters have been written in a way that you can proceed to any chapter that you feel requires your utmost attention, and to avoid any pitfalls, the points from the previous chapters have been discussed succinctly when needed. This might seem repetitive to those who will read the book thoroughly, but it is for the benefit of the readers trying to read about a particular topic. There were moments when I thought that he should have discussed etceteras in a chapter and was able to find them by the end; therefore, it is advised to not skip anything in the chapter you read. Nonetheless, the title seems adequate.

The book is recommended for beginners in the quest for financial literacy. The author consults US markets and taxes for the book; therefore, you are advised to look for equivalent data of your country for better comprehension.

P.S. I disagree with the 'do not invest in individual stocks' strategy because he shared his friend's example to justify, and that incident was an incident of greed and not investment.
Profile Image for Charan Kumar.
50 reviews13 followers
December 30, 2022
This book clearly stands out from the other personal finance books by one great strength - Data visualization. Maggiulli, a wealth management data scientist, beautifully represented his thoughts in the consumable pattern. His charts and graphs help you to retain the information decently but, (there's always a but) it is not easy to retain the maximum of the information if you've bought a single stock in your life. This book needs some good exposure in asset classes like stocks and bonds, the bare minimum.

Also, this book mostly talks about the investment strategy based out of the U.S. stock market and a plethora of historical data ranging from the great depression to the COVID-19 pandemic. I must say, that I admire the research Maggiulli put into this book to make it readable.

The book has been separated into 2 parts. Saving and Investing. I was able to relate to the Saving part of the book a lot more than the Investing part. This is mostly because I'm not an American and I totally got disconnected in the taxes chapter of the book where he talks about Roth and 401(k). I must say however, that's a little portion when compared to the entire book.

I really felt great when Maggiulli, declares that Time is the most valuable asset than anything in this world. In his own words, "You can always earn more money, but nothing can buy you more time."

The book needs re-read if you want to get hold of the investment part of it. That's a non-negotiable part of this book I would say. But give it a read, and see what you can do with it.
Profile Image for Aishwarya.
160 reviews7 followers
September 12, 2022
Genre - Self Help, Non Fiction
Recommend - Yes

After a long time, I wanted to invest some of my reading time in financial self-help books and I had this book on my mind since its launch.
Share marketing and investing in indexes and bonds have always been a topic of my interest since I am studying chartered accountancy. Just Keep Buying severed its purpose and almost had me hooked till the end.
I am writing 'almost' because I am not the one who can read self-help easily but this book had me there. The language was easy to understand even for a beginner.

It's narrated in a fascinating way which encompasses the understanding of many techniques and scenarios with the help of figures and detailed graphs. I highlighted all the lines that were of significance to me so they can be re-read. The author explained how in the market things work differently for a person of different perspective and he busted out some well-known misconceptions about investing and saving with the help of his own experiences.

If you're in the field of finance or starting your venture in the share market or even if you're an adult starting your life you must read this book at least once to attain some understanding of investing and saving concepts so that you won't need to say " I should have read this book 25 years ago" kind of thing in future. Financial planning is the most important thing we require and this book will definitely help you gain a perspective.
516 reviews43 followers
April 18, 2022
As Stevo’s Novel Ideas, I am a long-time book reviewer, member of the media, an Influencer, and a content provider. I received this book as a free review copy from either the publisher, a publicist, or the author, and have not been compensated for reviewing or recommending it.

This book was Stevo's Business Book of the Week for the week of 4/17, as selected by Stevo's Book Reviews on the Internet and Stevo's Novel Ideas. In "Just Keep Buying," hugely popular finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away.

Are you a saver, an investor, or both? No matter, Maggiulli has tips for increasing the returns on each, but more importantly, he wants you to immediately begin buying a diverse set of income-producing assets: stocks, bonds, real estate, etc. It doesn't matter which, what the timing, or how much, just keep doing it regularly, much like you pay for your utilities.

Especially recommended for those in their early investment years, Maggiulli's book has great advice for all ages and at all levels of income and wealth.

Find more Business Books of the Week on my Goodreads Listopia page at https://www.goodreads.com/list/show/9..., and find many more reviewed and recommended books and products by searching for me on Google.
Profile Image for Rayfes Mondal.
331 reviews5 followers
June 28, 2022
Nice to see an investing book from a younger person and that addresses how to get started early on. At that time focus on savings and making more and not on maximizing your investment strategy since your account value is small. It's much easier to save when you earn more so make sure you're getting there.

Clear argument for why ""buying the dip"" is illogical and even omniscience doesn't beat dollar cost averaging since markets generally go up and are unpredictable in the short term.

If you feel guilty buying a non-essential item or experience put the same amount into investments or charity. Everything will cost 2x but it's not guilt free spending.

Some lifestyle creep is ok. You can meet your end goals and enjoy yourself along the way. I have no qualms traveling comfortably. Save and invest at least 1/2 of any raise or windfall but have fun with the rest.

You won't be able to work forever so replace your human capital with financial capital before it's too late. Investing is the best way to accomplish this.
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