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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales
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Why Customers Really Buy: Uncovering the Emotional Triggers That Drive Sales

3.20  ·  Rating details ·  5 ratings  ·  2 reviews
The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.

Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach tha
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Paperback, 256 pages
Published January 1st 2009 by Career Press
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Foad Ansari
Oct 24, 2016 rated it it was ok
بد نبود ولی عالی هم نبود متاسفانه ترجمه ی این کتابها افتضاحه و کاش نسخه اصلیش رو میخوندم
Case Study
های خوبی در خصوص شرکتهای مختف توش بود و کل صحبت کتاب
این بود که دلایل احساسی و تجربیات مشتریان میتواند برنامه ریزی های منطقی ما را درباره فروش بهم بزند که به نظرم درسته
چون ما همیشه خودمون رو جای مشتری میزاریم و یا به جای تحقیق و به جای اینکه از نگاه مشتری موضوعی را بررسی کنیم خودمون با تخیل و با تصور فرآیند خرید را شبیه سازی میکنیم و در آخر هم چون لایه های احساسی پنهانی مشتری مخفی مانده دچار اشتب
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Rick White
Stop Reading After Chapter 3

I was enticed by the title and was completely engaged and excited with the content and the direction I thought the book was going. However after the first three chapters and a fervent hope that the book would show me how to use emotional triggers in my business, I was utterly disappointed to find the rest of the book consisted of fourteen (yes 14!) case studies showing how emotional trigger research saved the day.

If this had been more of a how to book with a case stu
...more
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Linda Goodman assumed the name Linda during World War II for a popular WCOM radio show in Parkersburg that she hosted called Love Letters from Linda. Each show consisted of Linda reading letters written between soldiers and their loved ones. Each letter was punctuated with a popular song of the day. While working in radio, she met her second husband, Sam O. Goodman, and took his last name. He bega ...more

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