With Macmillan’s superior content delivered by LaunchPad, Social Psychology offers a fresh approach to the study of social psychology, that no other available text can match. The authors draw on over 50 years of combined teaching and research to guide students through the rich diversity of the science of social psychology, weaving together explanations of theory, research methods, empirical findings, and applications to show how social psychologists work to understand and solve real-world problems. The new edition’s LaunchPad brings together all student and instructor resources, including an interactive e-book, LearningCurve adaptive quizzing, Video Activities, The Science of Everyday Life Experiments and Activities, and more.
Jeff Greenberg, Ph.D. is a professor of psychology and a College of Science Fellow at the University of Arizona. As a small child growing up in the Bronx, he was very curious about the human propensities for vanity and prejudice. Jeff majored in psychology at the University of Pennsylvania, but it wasn’t until he took social psychology in his final semester that he found a field where people where asking the questions he thought should be asked. Soon after starting a master’s program in social psychology at Southern Methodist University, he knew this was what he wanted to spend his life studying and teaching. After receiving his M.A., Jeff completed his Ph.D. at University of Kansas in 1982 under the mentorship of Jack Brehm. He has since received numerous research and teaching awards. His research has contributed to understanding self-serving biases, how motivation affects cognition, the effects of ethnic slurs, the role of self-awareness in depression, cognitive dissonance, and how concerns about death contribute to prejudice, self-esteem striving, and many other aspects of social behavior. Jeff has also coauthored or coedited six prior books, including the Handbook of Experimental Existential Psychology and In the Wake of 9/11: The Psychology of Terror.