An expert-preneur's guide to building your audienceYour experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience.In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you Pinpoint who wants to pay for your expertise-- Discover how to capture your audience's attention-- Create a plan for generating a consistent flow of leads-- Build your sales system for a sustainable business-- Develop a road map for keeping customers year after yearThis in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.
I loved how this book was not only inspiring and thought-provoking, but also completely practical. Each chapter ends with a simple, actionable list of next steps, which I really appreciated as a tactile, hands-on learner. I started reading with one small business idea in mind, and by the end of the book it had grown and evolved so much. I highly recommend this to anyone looking to build a strong business and marketing plan. I’ve also personally worked with Nikki Nash, and she is exceptional. An invaluable resource for anyone starting a business or looking to grow with clarity and confidence.
An absolutely terrific book. I'd actually rate it 4.2 stars.
I work in marketing, so I am acquainted with the tactics and strategies Nash mentions. Despite my own knowledge and experience, I plan on periodically rereading this book because Nash puts it together beautifully and systematically, making it easy to follow. I highly recommend this book