Sell Your Way to the Top: Proven Principles for Successful Selling

by Zig Ziglar

Master the art of the close with the latest book from the international authority on sales success. Sell Your Way to the Top shows you the exact steps it takes to create a lucrative sales career in any environment or industry by enhancing your sales conversations through purposeful questions and vivid imagery.
 
A quarter of a billion people have already implemented Zig Ziglar’s selling strategies with great success—improving their prospecting, expanding their customer base, and becoming top sales stars. Zig’s wisdom and wit have helped millions of salespeople discover:
How to think like a seller and a buyer for tremendous results
How honesty and kindness equal sales
The power of positive projection
How to use your verbal paintbrush to set the scene
Why questions are vital in making the sale
The secrets of tried-and-true closes—that actually work!
Success is a combination of specific ingredients that work together to help you reach your desired goal. With engaging anecdotes and concrete, actionable strategies, Zig provides each of those ingredients in Sell Your Way to the Top, including:
Twenty-Five Sales Points
Fourteen Real-Life Sales Lessons
Six Keys to Sales
Mind’s-Eye Selling
Overcoming Objections
The Closing
Successful Selling Secrets
Sell Yourself on Selling
Sell Your Way to the Top not only challenges and motivates you; it provides practical and proven skills to help you close the sale today—as you build customers and a career for tomorrow. Along the way, you will learn how to move from success to significance, ultimately striving to help others get what they need and want.
 
Hilary Hinton “Zig” Ziglar (1926-2012) was one of America’s most influential and beloved encouragers and believers that everyone could be, do, and have more. He was a motivational speaker, teacher, and trainer who traveled extensively delivering messages of humor, hope, and encouragement. His appeal transcended age, culture, and occupation. From 1970 until 2010, Zig traveled more than five million miles around the world sharing powerful life-improvement messages, cultivating the energy of change.
 

Genres: Business, Nonfiction, Audiobook

208 pages, Paperback

First published June 26, 1987

About the author

Zig Ziglar was a motivational teacher and trainer who traveled the world over, delivering his messages of humor, hope, and encouragement. As a talented author and speaker, he had international appeal that transcended every color, culture, and career. Recognized by his peers as the quintessential motivational genius of our times, Zig Ziglar had a unique delivery style and powerful messages that earned him many honors. Today he is considered one of the most versatile authorities on the science of human potential. Ten of his twenty-eight books have been on bestseller lists, and his titles have been translated into more than thirty-eight languages and dialects. He was a committed family man, a dedicated patriot, and an active church member. Zig lived in Plano, Texas, with his wife, Jean.

Reviews

[Judith · Rating 5 out of 5]

Zig Zinglar is AWESOME!
OK, he is a great salesman.... but more than that!
He is a master story teller. He encourages honesty and integrity, and absolute belief in whatever product you are selling.

A good (sales) technique with a good person is a GREAT thing.

If you ever need to make cold calls, I would recommend listening to him first. He will remind you that you are validly selling an idea/product/yourself, and that the person you will talk with actually *needs* you to call.

[Seemy · Rating 5 out of 5]

another classic and energy filled audio presentation by Zig, 5 stars for me and loved zig's 'story' telling way approach to teaching, helps stick the valuable content in the head and retain learning

To Our Continued Success!
Seemy
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[Michael · Rating 4 out of 5]

Some useful information on becoming better at making sales -- told by using humorous examples from his own life. The material is applicable even outside the typical sales arena, e.g., selling yourself in a job interview.

I learned not only about selling, but how to teach by illustrating your points with carefully selected stories.

[Mallory · Rating 2 out of 5]

I wish Ziglar gave more advice rather than personal anecdotes, but it was still entertaining to listen to - especially his southern accent! What I took away from this is that a good sales person can empathize with prospects, and sells people what they want before they realize they want it. They are also passionate about their product and truly believe that it will improve people's lives.

[Anf · Rating 4 out of 5]

The best sales people love themselves, the customer and the product. They're also honest and put the customer first always.

[Javier Villar · Rating 3 out of 5]

Persistence is belief. The best thing I learnt!