Pricing Photography: The Complete Guide to Assignment & Stock Prices

by Michal Heron, David MacTavish

Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.

Genres: Photography, Business

160 pages, Paperback

First published September 1, 1993