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Business Business: Untold Failure Story

BUSINESS BUSINESS is a light fiction comedy that illustrates four friends' struggle to get their startup's dream to come true. It also displays the saga of continuous failures and lesson learns going forward.
The Story takes us way back to 2006. Four college students in the final year had a big dream. Despite the average academic marks and knowledge, they dared to envisage big. Although everybody laughed at them for their big fantasies, they were firm in getting their dreams to come true. In the process of getting their dream fulfilled and opening a startup, they had to face a lot of hiccups. There was a lot of confusion among themselves. The troubles and disasters transpired in the way of getting their startups.
The dreams, the vision, the ideas, the blunders, the lesson learned, some quick luck is Story's main gist.
After each loss, the intensity from which they come back to start another project is the Story's highlight. The Story also revolves around the personal preferences, the ego, the emotional moments of their life.
The Story also conveys the cautions that most of the youngster has forgotten nowadays in the rush of opening a startup.

195 pages, ebook

First published June 27, 2021

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Avinash T.V.

1 book111 followers

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5 stars
175 (90%)
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17 (8%)
3 stars
1 (<1%)
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Displaying 1 - 30 of 189 reviews
Profile Image for Dharmendra.
345 reviews1 follower
September 1, 2021
Initially I thought this is some sort of serious guide for aspiring entrepreneurs or businessmen to help them out establishing themselves from scratch and avoid initial hiccups and failures.

But I have to admit that the storyline of this book took me by complete surprise. "Business Business: Untold Failure Story" by Avinash T. V is actually a comical fiction revolving around four final year degree friends, who irrespective of their academic performance and skills dream big. These seemingly impractical and unrealistic guys hanging on their dreams, embark upon a journey to set up start ups. Unfamiliar with the nuances of business world they fail but hats off to their perseverance and idealism they move ahead to execute their next idea. I loved the way the author has divided the plot into twelve missions which in way looks like a sarcasm to the efforts taken by these budding businessmen.

Though this is a piece of fiction written to entertain readers, in real life it reflects the misery and poor state of India's education system and the aspirations of the youth. The story also has a message for every individual who is constantly trying in their life and drawing lessons from their failures.

Overall, it's a thoroughly entertaining read with absolutely intriguing plot. Kudos to Avinash for writing this funny piece in such a simple and easy language and making us laugh. Absolutely worth your time and money!
185 reviews1 follower
August 31, 2021
Business Business: untold failure story
Author: Avinash T V
Most of us dream of a start-up at least once in our life. A 9 to 5 job seems a vicious cycle to most of us but the way out of it needs the courage to take the risk and obviously some out-of-the-box thinking process. This story is about that leap of faith by four friends who struggle together to make their dreams come true and finally achieve them. The story moves back and forth in time as we see four college friends, average performers in academics, decide to start working on their own plans and get laughed at but they remain stern and focused on what they dreamt. The story is very engaging with the comical element which lightens up the mood of the reader. The narration technique is nice and the language used is lucid. There is so much to learn from the story about professional and personal life as well. The need to remain firm on your beliefs and dreams, to take that one leap of faith, and to believe the self is something which we can learn from the story. We get to see all the ups and downs one has to go through as an individual in a successful journey but in the end, all that matters is how firmly stand for yourself throughout. Recommended!
642 reviews7 followers
January 28, 2022
Avinash T.V.'s Business Business is a very enjoyable book to read. I have to say that the book is very interesting and interesting. It is a comedy about the lives of four lT freshmen who find it difficult to get a job in the IT industry. They need to achieve something meaningful in life through business without realizing it.

Describes the various obstacles that humans face in modern society, where everyone belongs to an imaginary race. The scenes are amazingly portrayed and thanks to the intense creativity that echoes through this book, it is the author who brings the story to life through the characters.

Don't rely on book titles. It's not for those looking for some sort of business guide or startup book. This is a story full of humor and funny characters. Reading has never been boring. Something is always happening and it keeps you reading forward.

The author wrote this book realistically and very crudely. Do not devise unpleasant things, but tell the world as they are. The elements of this book are great. There is no time to be bored with this. There are too many things. The writing style is simple and easy to read. The language is simple and easy to understand. All in all, it was an enjoyable read for me. Enjoy reading!
204 reviews8 followers
February 1, 2022
I have been reading books on Entrepreneurship and business in recent days and each book taught me something valuable.
The urge to learn more was making me grab relative books even more, that's how I came across 'Business Business Untold Failure story'.

Just a brief glimse of this book made me realise what I was missing these days !
The book won my heart
even before I could read it. This turned out to be an unexpected read but worth my time due to it's Unique plot that would make us smile.

The story explores the lives of individuals who want to establish successful business as they feel, Getting a job is slightly difficult than running a business.
The sketches in the chapters increase our interest while reading.

The story is too smooth and engaging that I kept reading until I reached it's end. Despite having near to 200 pages, the book has potential to keep the readers hooked.
The realistic yet fictional situations with a pinch of innocence will make this book a really good read.

The moment I read the last page, I was happy and smiling.
This novel is such a refreshing read..
The language is easy to understand.
The feeling of reliving and cherishing the old memories is indeed a treat from this book.
Overall a must read.
Profile Image for Shahitiya Pathak.
565 reviews15 followers
August 19, 2021
BUSINESS BUSINESS is a light fiction a story of four friends' struggling to get their startup's dream to come true. The story depicts how continuous failures and lesson learns going forward. The Story will take you way to 2006. Four college students in the final year had a big dream. All those friends had Average academics and everyone laughed after listening their idea.
The dreams, the vision, the ideas, the blunders, the lesson learned, some quick luck is Story's main gist. After each loss, the intensity from which they come back to start another project is the Story's highlight. The Story also revolves around the personal preferences, the ego, the emotional moments of their life.

I loved how the story flowed smoothly frim beginning to end with very easy language this can be a great motivation for the people wanting to start a start-up but isn't able to due to Failure. This story will teach how every failure teaches you a lesson to move forward without failing again for the same mistake. Overall I loved the story and it's concept, it was much needed for prevailing younger generation.
184 reviews1 follower
August 26, 2021
I bought this book by reading the title of the book. But the storyline is different from the book title. Actually it's a very interesting book with a unique style of writing and characters in it.

The story is about four friends who are in their last year of college and are totally carefree of their future. They just want to enjoy their life to the fullest. But they end the college and enter in their corporate life they understood they are not meant for that and decided to do a start up. The story all about their failure, disappointed, discourage they face in their business.

Through their experiences author tend to give us the knowledge of the business and they struggle we face during that. How we can overcome small mistakes in business. It's a complete knowledgeable book with an interesting write.

The author have kept the language simple and lucid so that everyone can read it, even the beginners. He kept the book so interesting that you can finish it one sitting. There are many few book which remain with us forver and this is one of them.
Amazing read.I would definitely recommend this book to everyone.
53 reviews
September 22, 2021
Must read!
This book is extremely informative and fascinating, I would say. While reading it, there was never a boring moment. There is always something occurring and it continues to drive you ahead. The narrative kept me from the beginning to the very finish. I appreciate the plain and basic language that flows effortlessly.
This novel was written realistically and extremely rawly by the author. There are no unpleasant sugar coating events but just give them out to the world.
This sort of calibre, I adore a book.
While this book includes many topics, the author has woven it in such a manner that it mixes and creates a fantastic reading of the book. This book is full with components. There's no time to get boring, when so much is happening. I appreciate that the subject of dreams is highlighted and our aspirations pushed forward.

The settings are incredibly portrayed and the author gives life to the narrative through the characters, all because the book's incredible inventiveness. Comedy and humour are also part of this work. This is a fantastic reading. I was very happy I found it. I learned so much from it. I understood so much. You should also add it to your list of readers.
1,060 reviews65 followers
August 11, 2021
Don't let that title fool you or misdirect you, Business Business is not a self help book or some non - fiction book for aspiring entrepreneurs rather it's a humorous tale of some friends pursuing their start up dream.

After realising that working in IT sector is not a bed of roses but full of struggles and hardships and far from what they have fantasised, four friends decide to open their own business, their own start up. But it is easier said than done, will these succeed in their plans? Read this book to find out more.

The best thing about this book is the funny narration which will surely succeed in making you giggle if not making you laugh out loud. There are some cartoons and caricatures too here and there that are equally funny and add to the fun of reading.

I loved reading this book, the story is really nice and very engaging and entertaining but I think the cover could have been better, it is gloomy and not at all represents the fun and entertainment this book offers. If you are looking for a fun and light read, I would recommend it to you!
15 reviews
August 17, 2021
Business businesses

The title and cover make it look like a business guide or a self-help book for entrepreneurs, but it's actually a funny, comedic story about four friends.
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It is based on the experiences of four recent graduates who are finding it difficult to find work in the IT industry.They dared to dream big despite their average academic grades and knowledge. Despite the fact that everyone mocked them for their extravagant fantasies, they were adamant about achieving their goals.
The main gist of Story is dreams, visions, ideas, blunders, lessons learned, and some quick luck.
The story's highlight is the intensity with which they bounce back to start a new project after each loss. The story also depicts their ego, emotional moments in their lives, and the cautions that most young people today overlook in their haste to start a business.
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The writing style is straightforward and easy to comprehend.Some cartoons and caricatures add to the enjoyment of reading.
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This is a book I recommend to anyone looking for a quick read.
350 reviews3 followers
August 23, 2021
Very well written

The title of the book is very different from the storyline, I expected a serious book but what I got was so much fun, moral lessons and life experiences of four friends.

The story starts from when four of them are in the final year of college, not a care in the world and enjoying their life and dream of making big in the world.

What follows after their college is hilarious, how they want to start their own business, from funny incidents to making a serious business, the author has written this interesting book.

I actually had a smile on my face the entire book. It's such a positive feeling book and after reading serious books for a while this felt extremely different and lifted my mood immediately.

The author has done an excellent job in keeping the reader engaged and has also kept the book fast paced. The characters in the book are funny, intelligent and smart in their own way and I would say very real characters, most of us will be able to connect with them in some way or the other.

I would definitely recommend this book to everyone.
960 reviews14 followers
August 26, 2021
Amazing ...

Business untold failure story was the most entertaining book I read this weekend . It's topic is about rush towards opening a " Startup " which a group of friends plan to open up .The best part of the book is it narration which is light , smooth and humorous keeping the readers engaged till the last page .

While going through the book I felt I was listening to an everyday track, everything was simple and realistic. I did not feel I was reading a book . The power of laying down the story is fantastically done by the author .The incidences that happened with Navin and many more add spice to the plot

.I totally agree with authors point of view . The fancy life which we dream in college does not turn out to be true in real rat race world .There is a vast difference and lots of hardwork plus struggle .The plan that author along with his friends make on starting up there own business and the hurdles faced is perfectly penned down .The book is realistic and totally raw .That makes it different and outshines it .
Would love to re read it again
Profile Image for Wilson Tamil.
441 reviews10 followers
August 18, 2021
Business: untold failure story
Author : Avinash T V

It depends on the encounters of four ongoing alumni who are thinking that it's hard to look for some kind of employment in the IT business. they need to accomplish something significant in life through business without knowing the ground reality. And furthermore, it shares the way of life in Bangalore. They hoped against hope large regardless of their normal scholarly grades and information. Notwithstanding the way that everybody derided them for their lavish dreams, they were resolute about accomplishing their objectives.

The stunning book gives you a somewhere within startup disappointments and battles additionally you will realize what should you stay away from in the startup venture astonishing book. Adored the turns in every single plot.

It clarifies different obstacles experienced by a person in this day and age where everyone is in an envisioned race. The composing style is basic and straightforward
247 reviews1 follower
Read
August 30, 2021
Business business: Untold failure story by Avinash T V. A very creatively written comedy fiction which has more than that to offer. The way the author has narrated the whole story is very interesting and will force you to continue your reading till the last page.
When I opened the book and randomly turned the pages, I saw very lame sketches, I thought it's not worth reading. Later, when I started reading it, I was so amazed with the storyline, and perfectly connected those pictures with the story.
Story of four friends working to make their startup successful. It reminded me somewhat of the Web Series 'Pitchers'. They face so many failures in their journey, the author has depicted each one of them very ironically. You are going to like this book for sure, it will make you laugh and you will enjoy every part of it. Read the book to know about their startup and of course all the special characters. Language is simple and straightforward. Happy reading!
387 reviews
September 9, 2021
The book " Business Business : Untold Failure Story" is written by Avinash T V . The book is very well written and the author has tried to come up with a very different concept .The author's style of writing is amazing .The presentation of the reality of the story is raw .The story is very gripping and you will want to finish the book in one reading. The story is about four passed out engineers who wanted to do something big in the world of Information technology (IT) .This guys were visionary and weren't afraid to chase big dreams. The book gives us insight on the problems faced by any startup in an early age . The story is full with surprises and twists and the author needs to be appreciated for setting the ploto well . Talking about the title of the book it is very appropriate and catchy . The vibrancy of the cover of the book needs a mention here . The cover photo is depicting so many things . The dreams and the failures side by side . The book is recommended to everyone .
Profile Image for Gdfellow_yellow.
33 reviews
August 13, 2021
Avinash T V's work business business is a comedy based on the lives of 4 recent passout students,who find it difficult to work in the IT industry.
It explains various hurdles encountered by an individual in today's world where everybody is in an imagined race!
The dreams, the vision, the ideas, the blunders, the lessons learned, some quick luck is Story's main gist.The Story also revolves around the personal preferences, the ego, the emotional moments of their life.
Dont go by the title of the book.Its not meant for those who are seeking for some business related guide or a startup book instead it's a story full of humour and funny caricatures!
The writing style is simple and easy to understand.It may not force you to laugh loudly but you won't be able to stop yourself from giggling:)
I recommend this to everyone looking for light hearted read.
Profile Image for Abhishek Pathak.
525 reviews6 followers
August 25, 2021
The book revolves around the four friends and their startup failure. The story starts when a new certified engineer looses their interest in IT sector job, they came together with an idea for a start up to become successful. They were inculcated with Extraordinary thoughts and positive attitude. They were the average student, but being that they wanted to do something enormous in their future. In order to do that they also faced multiple setbacks in the forms of rejections also people laughed on their ideas. The story is all about the courage to prepare yourself, fight back after facing each losses in different projects.


The story has also the elements of personal preference, Ego, bit emotional moments. The story also delivers positive impact as well as the cautions which is a crucial element, must kept in mind during the start up.
Profile Image for The Gilded Critique.
276 reviews2 followers
August 26, 2021
Definitely, you must give it a try.

Journey of four final year friends who plan to start their startup.

The journey of these friends was so filled with hilarious situations, teaching and morals along their journey.

This was a light read.

Firstly, although the title describes the business and something like seriousness to the plot I must say the plot was a fun and light read with morals along with the story.

There was so much to acknowledge and with no boredom.

There was friendship, strategies, their struggle for a startup.

It made me read until the very end.

I thought that this is a business-related book so with that comes a little boredom to the book but there was no such thing, I didn't want to stop in the middle and was curious to know what happens next.

A fun journey with morals out there for you.

Definitely, you must give it a try.
Profile Image for SCULPTOR Of EMOTIONS.
451 reviews5 followers
August 27, 2021
This book holds an Indian essence and ingredients of emotions which can be found in India only. Especially the ones like mahurat and jai guru maharaj. The book's starts on a usual note and picks up the pace pretty soon right from the first mission that is the first chapter. The story revolves around four mates who dream big and they don't just dream big but also pull out heavy efforts. Life isn't easy as the end but there are ways to simplify life. This book can turn into a friendly read as the narration is way too simplified whereas the theme of the book is quite interesting. The book is divided into twelve divisions and each division works truly in favour of what this book is based upon. I kind of liked the middle missions like python, organic cafe and also toys sale.
Overall speaking of the book, it's a one time happy and easy read.
56 reviews
October 2, 2021
Worth reading

Business; untold failure story by Avinash .T.V is a generally excellent read.I truly appreciated perusing this book its extremely intriguing ,connecting with and very realistic.The story kept me adhere to the book till the end. 
The plot is about existence encounters of four companions and they were partaking in their life like anything and having a fantasy about accomplishing something significant . The plot likewise covers the encounters the companions their vision, thoughts, disappointments, example gained from disappointments, etc and furthermore it portrays some passionate snapshots of their lives.plot is loaded with satire and entertaining episodes and the primary concern is the thing that we need to do and what we ought not do in business field. 
Portrayal is basic and acceptable I would truly prescribe this book to every one of the perusers.
318 reviews4 followers
August 25, 2021
Business: untold failure story
Business; untold failure story by Avinash .T.V is a very good read.I really enjoyed reading this book its very interesting ,engaging and very realistic.The story kept me stick to the book till the end.
The plot is about life experiences of 4 friends and they were enjoying their life like anything and having a dream of achieving something big .
The plot also covers the experiences of 4 friends their vision, ideas, failures, lesson learnt from failures and so on and also it depicts some emotional moments of their lives.plot is full of comedy and funny incidents and the main thing is what we have to do and what we should not do in business field.
Narration is simple and good I would really recommend this book to all the readers.
53 reviews
August 25, 2021
Business: untold failure story
Business; untold failure story by Avinash .T.V is a very good read.I really enjoyed reading this book its very interesting ,engaging and very realistic.The story kept me stick to the book till the end.
The plot is about life experiences of 4 friends and they were enjoying their life like anything and having a dream of achieving something big .
The plot also covers the experiences of 4 friends their vision, ideas, failures, lesson learnt from failures and so on and also it depicts some emotional moments of their lives.plot is full of comedy and funny incidents and the main thing is what we have to do and what we should not do in business field.
Narration is simple and good I would really recommend this book to all the readers.
Profile Image for Mohit Chawla.
Author 4 books10 followers
August 30, 2021
The cover will tell you that it is the story of 4 people who wants to open a startup. Although we have seen many stories regarding opening a startup this one is different because the author has tried very well to present the concept in a humorous way. In between illustrations were nice. It was commendable how the author has shown a lot of things, characters' struggles, pain, confusion, emotions, ups and downs, life lessons in mere 182 pages. The concept was very close to reality, in the present time almost everyone dreams to do something big, to open their own business or startup. So they can relate to this. If you are looking for a light read with a touch of reality, inspiration then you should check this out.
142 reviews
August 31, 2021
Once in our college life, we all must have planned or thought for a start up in our career but all of us do not get success in it. This book "Business Business : Untold failure story" by Avinash T V also revolves around four friends from IT background who are planning for a start up in their college life. All of them were not very good in academics because of which people made fun of them when they were planning to start something new. They failed in executing their plan in the starting but the way they came back after consecutive failures is the main highlight of this story. This book is recommended for everyone who are facing failure in executing their ideas and losing hope because of such failure. Do read this book and get a path towards reaching your goal.
650 reviews15 followers
September 9, 2021
The writer has composed this book in a sensible and extremely crude way. There are no glossing over awkward happenings except for giving them out to the world similarly for what it's worth.

The components in this book are huge. There is no an ideal opportunity to be exhausted with this one as there is such a lot of that is going on. I love that it features the topic of dreams and pushing forward to our objectives.

The scenes are incredibly portrayed and the writer specific makes the story wakes up through the characters and it is all a result of the extreme innovativeness that reverberates from this book. There is additionally a component of satire and humor in this book. This is one incredible read.
This entire review has been hidden because of spoilers.
144 reviews
October 14, 2021
The book " Business Business : Untold Failure Story" is written by Avinash T V .
We all heard about all the successful startups, but have you ever listened to the story of a startup's unsuccessful account? And here it is.The components in this book are huge. There is no an ideal opportunity to be exhausted with this one as there is such a lot of that is going on. I love that it features the topic of dreams and pushing forward to our objectives.
I appreciate the plain and basic language that flows effortlessly.
This novel was written realistically and extremely rawly by the author.
The settings are incredibly portrayed and the author gives life to the narrative through the characters, all because the book's incredible inventiveness. Comedy and humour are also part of this work.
457 reviews6 followers
January 24, 2022
"Business Business: Untold Failure Story" by Avinash T. V is authentically a comical fiction. The story is about four passed out engineerers who wanted to do something sizably voluminous in the world of Information technology (IT) .They weren't trepidacious to chase immensely colossal dreams. The book gives us insight on the quandaries they faces.

It teaches us life edifications in 182 pages. The concept was very proximate to authenticity,as nowadays virtually everyone dreams to do something sizably voluminous, to open their own business or startup.

The style of inditing is astonishing.The presentation of the authenticity of the story is Greatly done .The story is very prehending also the language used is quite lucid.
I recommend it!

Thank you
Happy reading 🌻
Profile Image for Book Blogger.
472 reviews8 followers
August 24, 2021
What happens when a group of youngsters take up a start up project?

BUSINESS BUSINESS is a story of four friends' struggle to get their startup's dream to fulfill.

It depicts the ups and downs in their way.

The Story takes us way back to 2006. Four college students in the final year had a big dream. They were laughed at for their big fantasies to establish a start up with their mediocre academic results, but they were firm in getting their dreams to come true.

There was a lot of confusion and dilemma. The troubles started to hinder their dream.
Can they fulfill their dream at all? Read the book to know.
Profile Image for Sony Sinha.
101 reviews
September 3, 2021
We may encounter many defeats, but we must not be defeated. In fact, it may be necessary to encounter the defeats, so we can know who we are, what we can rise from and how we can still come out of it. The failures are a perfect lesson to upgrade our life.

The difference between average people and achieving people is their perception of and response to failure. Loved the story and the message that the author wanted to convey through it.
Displaying 1 - 30 of 189 reviews