Companies know that communication with their people is vital if the energies and the efforts of their employees are to point in the same direction. Making the Connections shows how to use internal communication to turn strategy into action. Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results. This new edition contains a wealth of new material, with pragmatic advice and new case studies. Four new chapters cover how to develop internal communication strategy, global communication, engaging employees, and helping leaders communicate more effectively. Making the Connections is based on the extensive international experience of one of the most knowledgeable and leading authorities on internal communication. This thoroughly revised new edition explores the impact of new technology, regulation, globalization and the changing relationship between employer and employees on the process of internal communication.
1. Русский перевод ужасен. Просто ужасен!!! 2. Часть книги прекрасна. 3. Оставшаяся часть - к сожалению - нет.
Что хорошо: рассматривает очень много влияния внутрикома на стратегию и что там должно быть. Какие есть ошибки в коммуникациях, как их исправлять. Как они влияют на изменения.
Но есть много занудных моментов, какой-то общей теории, которую хочется пролистывать. Ну и большой вопрос, конечно - это автор плохо писал, или переводчик?
This book was a bit long winded, but it brought everything together well. I was a fan of Salander's character throughout the series and the finale did not disappoint. Great trilogy.
In this, the third book of the trilogy, Lisbeth is in intensive care after being shot in the head by her father, who is also in the hospital a few rooms down, and still plotting to kill her.