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Business Research Methods
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Business Research Methods

3.96  ·  Rating details ·  131 Ratings  ·  7 Reviews
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, ...more
Hardcover, 748 pages
Published July 29th 1999 by South Western Educational Publishing (first published 1984)
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Asma Khan
Jun 22, 2013 rated it it was amazing  ·  review of another edition
nice book
Steve Goodyear
Jan 07, 2015 rated it it was amazing  ·  review of another edition
This is one of my favourite texts from my MBA. I got so much out of it and it covers the different aspects of business research so well—from understanding the problem/gap and identifying the research question; to research design; to writing research proposals; to the different research methods like survey design, interviewing, focus groups, observation, data collection, and causal experiments; to analyzing the results using statistical methods; to presenting the research findings in reports and ...more
Brianna Olesh
As a reference book this is great for a student's shelf. I felt like I was rereading the same concepts throughout the whole book. I enjoyed the side quotes, but other than that the book is pretty lackluster.
Ruvin Cueto
Jul 20, 2015 is currently reading it  ·  review of another edition
How can i open this??? Anyone??
Sneha Sikdar
Oct 11, 2016 rated it it was amazing  ·  review of another edition
Shelves: management
One of my favourite books from my MBA. I would primarily recommend this book to any individual who is interested in Marketing Research.
Abiy Temtime
I want to read business research book
rated it liked it
Feb 10, 2015
rated it it was amazing
Jul 29, 2015
Soheila Khalili
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May 29, 2014
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