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Business Research Methods
This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, ...more
Hardcover, 748 pages
Published July 29th 1999 by South Western Educational Publishing
(first published 1984)
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This is one of my favourite texts from my MBA. I got so much out of it and it covers the different aspects of business research so well—from understanding the problem/gap and identifying the research question; to research design; to writing research proposals; to the different research methods like survey design, interviewing, focus groups, observation, data collection, and causal experiments; to analyzing the results using statistical methods; to presenting the research findings in reports and ...more