Mass Media Research: An Introduction

by Roger D. Wimmer, Joseph R. Dominick

Though mass media students need to have a firm enough understanding of the research process to carry out some research, their main goal is to understand analysis and reports from secondary sources..

Genres: Research, Nonfiction, School, Academic, Reference, Journalism, Read For School

700 pages, Hardcover

First published January 1, 1983

Reviews

[Pamela · Rating 3 out of 5]

Excellent guide to start a research project or thesis. Should be a must in every Communication course.

[Ashwin Rajagopalan Mukundan · Rating 5 out of 5]

Another great book that should be read by both qualitative and quantitative researchers. From descriptive stats to non descriptive stats this book has everything. A prior knowledge of stats, and basic arithmetic knowledge is needed for chapters 10, 11 and 12 that deal with hard core statistical procedures like chi-square, ANOVA, R sqaure etc.

[Shelved by Megan · Rating 2 out of 5]

joke review this was my textbook for one of my modules 2 stars for the pain and torture it put me through to understand the content of this book 2 stars also because i appreciate the content written and that it did deepen my understanding of research and provide insightful opinions

[Tina · Rating 5 out of 5]

被教材折磨

[Renjith R · Rating 4 out of 5]

Research reading. The most authentic book for research methodology in Media Studies and statistics is also included. A tough book, but really worth reading.

[Joe Cole · Rating 5 out of 5]

Good quantitative analysis textbook. Good examples

[Batgrl (Book Data Kept Elsewhere)]

Keeping 5th ed./1997 - culling 3rd ed./1991.

This is one of those textbooks that, if you plan to go into the field, it's always good to hang onto. You'll find yourself using this for a reference in many other classes and situations. (Well, I did anyway.)

[Pryor · Rating 1 out of 5]

Even my professor agreed that it's terrible, and she's using as a textbook.

[Audrey · Rating 5 out of 5]

the only module i got A+ for in my whole 4 years without even fully understanding it.
HAHAHA.

[Rachel]

meh...it wasn't bad for an introduction to research methods in social research. I would have preferred a book with a little more relevance to modern social research; for example, using the internet and other current technologies.