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The Embedded Entrepreneur: How to Build an Audience-Driven Business

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4.80  ·  Rating details ·  10 ratings  ·  3 reviews
Kindle Edition
Published May 13th 2021
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Luke
May 18, 2021 rated it it was amazing
Another brilliant book

I have been following Arvid Kahl since reading his first book Zero to Sold. I read a pre-release version of The Embedded Entrepreneur and I love this book as much or more than Zero to Sold.

Where Zero to Sold was the story of their personal journey and was chock full of useful advice. The Embedded Entrepreneur takes that journey further with distilled wisdom.

It is a book I will go back again and again.

Highly recommended addition to your library.

(And yes I did buy a copy as
...more
Damien Terwagne
May 19, 2021 rated it it was amazing
Your new business idea requires an audience? Don't know where to start? This book is exactly what you need then. It goes deep into audience discovery + exploration, problem exploration and audience building. I, myself, have had a few epiphanies while reading it despite thinking I already had a good understanding of who my audience was. Can't recommend this book nearly enough for community builders, makers and entrepreneurs-alike! ...more
Myuz
May 19, 2021 rated it it was amazing
It complements Arvid's first book "Zero to sold". This book gives you a good perspective about why and how to build a business around audiences, and thinking about audiences first. It suggests that entrepreneurs should "embed" themselves in the communities they're going to serve, this way they will have a better big picture of what the community needs and what they can provide to the business. Also the risk of building a business around the audience is inherently less, because you're also evalua ...more
Albert Wieringa
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Arvid
May 16, 2021 rated it it was amazing  ·  (Review from the author)
Shelves: bootstrapping
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