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Trust: The Social Virtue and the Creation of Prosperity
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Trust: The Social Virtue and the Creation of Prosperity

3.93  ·  Rating details ·  530 ratings  ·  47 reviews
In his bestselling The End of History and the Last Man, Francis Fukuyama argued that the end of the Cold War would also mean the beginning of a struggle for position in the rapidly emerging order of 21st-century capitalism. In Trust, a penetrating assessment of the emerging global economic order "after History," he explains the social principles of economic life and tells ...more
Paperback, 480 pages
Published June 18th 1996 by Free Press (first published 1995)
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3.93  · 
Rating details
 ·  530 ratings  ·  47 reviews

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Rachel Bayles
Jul 10, 2012 rated it it was amazing
Six stars. This book is like the answer to the universe and everything in it. Or at least the last couple of hundred years of history. I can't recall reading a book that so thoroughly clarified why the world is as it is. It should be on everyone's reading list.
Jul 23, 2012 rated it really liked it
Trust: The Social Virtues and The Creation of Prosperity by Francis Fukuyama explores the role of social capital in promoting or eroding economic prosperity. The issue of social capital continues to receive excellent scholarship by many notable social scientists, including Robert Putnam and Charles Murray.

While these authors all note the role of religion in providing a framework for championing civic involvement, Fukuyama most explicitly credits leading Christian thinkers (particularly Max Webe
Eduardo Santiago
Dec 06, 2010 rated it really liked it
Prosperity (financial, social) is more than just property rights and contract enforcement. Without trust, fundamental human interactions are too costly; that harms human societies. How to measure such an intangible? Fukuyama teaches by example, describing social institutions in high-trust cultures (Japan, Germany, USA) and low-trust ones (China, Southern Italy, France). He analyzes and explains, and warns us -- fifteen years ago! -- of the dangers of relying on trust without building more. He se ...more
محمد باباعمي
هو كتاب لصاحب نظرية "نهاية التاريخ"، ينحو فيه منحى إنسانيا مغايرا تماما لما ألفناه من داروينية ونيتشوية وميكافيلية في مؤلفاته الأخرى؛ فهو يدافع هنا عن أن الثقة هو المكون الاقتصادي الأهم، وتأتي بعده الثروة والإدارة وغيرها
Feb 13, 2018 rated it it was amazing
The author talks about social capital's (ability to form social bonds that spans beyond family or kinship) ability to reduce transaction costs in a market economy. Free market economy is based on ability of free willed individuals to enter into contracts with fellow individuals and one of the main functions of the government is to maintain a judiciary that can bring swift justice and offer compensation when such contracts are violated. But free markets in a society endowed with high degree of tr ...more
Jukka Aakula
May 08, 2018 rated it it was amazing
This book is important for understanding trust as one basis of the economy.

Having laws optimized for a free market, having mechanisms (like the environmental tax) to solve negative externalities (like pollution) etc. is not enough. Trust is not something which can be created through law or social construction just like that. Creating trust takes time.

Fukuyama goes through interesting case studies of high trust societies and low trust societies. Every society is different and the differences matt
Sep 26, 2015 rated it it was amazing
Ez a könyv bizonyos tekintetben egy újabb lépés azon az analitikus gondolatösvényen, amin a szerző A történelem vége és az utolsó ember című elemzésével indult útnak. Míg abban a munkájában olyan kérdések boncolgatásával, mint például az embernek a hegeli értelemben vett "elismerésért folytatott küzdelme", azt a tételt igyekezett megalapozni, hogy eddigi tapasztalataink szerint a kapitalizmus és a liberális demokrácia az emberi társadalmi fejlődés lehetséges legjobb - vagy inkább legkevésbé ross ...more
Feb 05, 2011 rated it really liked it
I do not subscribe to neoliberal economics inasmuch as I understand economic policy (I'm a lit major and the math frightens me), but this book has been recommended to me, and so for the purpose of better understanding the neoliberal argument I shall begin to read it. Before reading it, though, I can cite at least an appreciation for Fukuyama in that he appears more complex than some of his other peers.

Chapter 1:

I'm already hopping mad. I read with an open mind, meaning that I read, but I am awar
Apr 02, 2013 rated it did not like it
What a long, drawn- out way to say "America is better than everyone else in the world"! This book was endless, drab, poorly- written, and full of overly- broad stereotypes. When I found out that it was written by a former member of the Bush administration, I immediately had my doubts, but I tried to give it a chance, I really did! Having now read the work, I have to wonder if Fukuyama has even spent any time living among-- and getting to know-- the people about whose nations he is so quick to ge ...more
May 12, 2016 rated it it was amazing
Взрыв мозга в самом лучшем смысле этого понятия! Невероятно качественная работа автора, которая настолько насыщенна данными и экспертной оценкой Фукуямы, что среди них практически не осталось места для того, чего можно было бы назвать лишним. Книга один сплошной концентрат! Обожаю такие! Готов поставить 10 балов из 5!

Эта книга невероятно интереснейшее обозрение предпосылок и принципов которые заложенные в фундаменте самых экономически развитых регионов мира и их народностей не только в экономиче
Lily Borovets
Aug 11, 2014 rated it it was amazing

Трудовий контракт - це добре, ви знаєте, що робота буде виконана, але якщо між вами є довіра, то робота буде виконуватись більш якісно.

Довіра - змазка соціального механізму. (Кеннет Ерроу)

В маленькій команді людям важче симулювати, ніж у великій. Та коли цінності й інтереси групи стоять вище ніж власні економічні інтереси, тоді все ок. (

Чим більше людям потрібні правила, тим менше вони довіряють одне одному.

Ситуація, коли у громадян немає інтересу до публічних справ, прямий зв'язок із встановлен
May 09, 2008 rated it it was amazing
Shelves: favorites
A multi-disciplinary masterpiece! Modern economies are not solely influenced by capital and infrastructure as technological determinists argue, but also structural peculiarities of families, religion and ethnic interaction as cultural determinists posit.
Javier Castillo
Sep 04, 2012 rated it it was amazing
Impresionante analisis de el impacto de los valores y el comportamiento social en la economia. Las aristas son multiples,y terribles...
Mark Isaak
Jan 22, 2017 rated it liked it
Although the book is about the ability to form trusting relationships in economic contexts, most of it is background information about specific economies and their historical and cultural contexts. Some of that context is valuable, but probably not as much as is given. In many places, I felt like the purpose of the book got lost in the details.
Anna Cordes
Nov 11, 2018 rated it really liked it  ·  review of another edition
This has been on the reading list for a long time. A dense text with a small font meant I had to resort to sticking post-it notes at the start of each chapter. While the central thesis remains interesting, the chapters explaining what the internet is for those who have not heard of it and references to ‘modern tech’ such as the VHS does leave it feeling slightly dated
Umesh Badole
Mar 10, 2019 rated it really liked it
Trust is very important in personal life. Our all personal relation are on solid foundation if mutual trust exist between us. But here Fukuyama tells us how trust is also important in commercial tranction and cold economic decision. A different perspective. Intersting reading.
Mike Koltsov
Dec 19, 2018 rated it liked it
The only interesting things for me were conclusions, which are in the last 3 chapters. Everything else is historical and cultural analysis.
Mark Kelley
Dec 23, 2018 rated it really liked it  ·  review of another edition
I learned a lot about global cultures and the effect they have on business and trade. anyone who has spent a great deal of time either living overseas or in different countries as well as interacting in business with different types of cultures would benefit from reading this text.
Blaine Welgraven
Feb 21, 2016 rated it it was amazing
"Thus, the United States today presents a contradictory picture of a society living off a great fund of previously accumulated social capital that gives it a rich and dynamic associational life, while at the same time manifesting extremes of distrust and asocial individualism that tend to isolate and atomize its members. This type of individualism always existed in a potential form, yet through most of America’s existence it had been kept in check by strong communal currents."--Trust, 1996

Jun 15, 2008 marked it as wishlist-‎a-k-a-buku-buruan
Saya sempat bingung dengan yang namanya Fukuyama ini. Bukunya meleber kemana-mana, satu hal yang menjadi simpul dari semua itu adalah ilmu Politik.

Tetapi itu pun sempat saya ragukan. Ketika berjumpa dengan kawan yang sedang kuliah MM saya melihatnya menjinjing buku ini. "Ini diktat kuliah?" Pertanyaan itu diiyakan oleh teman saya. Loh kok! Jadi bidang kajian Fukuyama ini masuk juga ke sana.

Begitulah akhirnya saya lebih suka membiarkan kepala ini untuk jeda bertanya dan mengkategorisasikan. Saya
As someone trained in the neoclassical tradition (BA Economics, BYU '05) I must be uber open-minded to read about something hand-wavy like culture in explaining economic phenomena.

This book is great at description, awful at prediction. In fact, which of Fukuyama's predictions have been realized? He prophesied that capitalism and democracy are bound to universally triumph, and here we are fighting the jihadists. Huntington pwned him on that one.

In this book, Fukuyama predicts that countries wit
Lukman Hakim
May 20, 2012 rated it really liked it
Trust: The Social Virtues and The Creation of ProsperityTrust: The Social Virtues and The Creation of Prosperity by Francis Fukuyama

Dalam buku Trust ini Fukuyama menjelaskan bahwa kepercayaan dapat menjadi modal yang sangat besar dalam keberlanjutan berbisnis. Dalam buku ini dijabarkan karakteristik perusahaan besar di negara-negara maju seperti Italia, Prancis, Korea, Jepang, Amerika, Jerman dan sebagainya. Berdsarkan pola yang tersubstansikan dalam buku ini adalah negara-negara penganut Liberalisme memiliki high trust terhadap orang-orang yang ber
Jan Notzon
Feb 08, 2017 rated it really liked it
I vacillated between four and five stars. Fukuyama's thesis is that what he calls "social capital", i.e. trust and the cooperation and job-satisfaction it provides is a very real economic asset. It allows a society to function with fewer rules (200 pp. contracts and lawyers to write, rewrite, review, sue and countersue) that gum up the works and costs time and money, all driving up prices and disincentivizing dedication to doing your job well and generally giving people less satisfaction in work ...more
Robert Bogue
Mar 27, 2017 rated it it was amazing  ·  review of another edition
Trust: Human Nature and the Reconstitution of Social Order is a substantially different kind of book on trust than those I’ve read before. (See my reviews for Trust & Betrayal in the Workplace, Building Trust: In Business, Politics, Relationships and Life, and Trust Me: Four Steps to Authenticity and Charisma.) The primary difference is that those books focused on individual and small group trust. It’s on this basis that I wrote Trust => Vulnerability => Intimacy and Building Trust: Ma ...more
Apr 18, 2014 rated it it was amazing
Simply brilliant! While I don't particularly like the unquestionable agreement with the neoliberal economic paradigm, in a way it makes Fukuyama's argument even more plausible. Having democratic and free market institutions is very well, but in a society lacking an informal culture of cooperation and trust, they incur huge running costs and become ineffective. Willingness to sacrifice short-term profits for building a long-term relation of interdependence provides all sides with a strong long-te ...more
Sadie Forsythe
Feb 06, 2012 rated it really liked it
This book is huge (just under 500 pages) statistical, and intimidating. But if you have an interest in culture and trust it is a must read. Fukuyama covers a wide variety of nationalities, finding surprising similarities and dissimilarities. Which 2 business models would assume to be more similar, Japan and China or Japan and Germany? I think you might be surprised at the answer, and the deciding variable is trust. That is what makes this book so important. Trust might be difficult to define and ...more
My goal this year was to read as many books as possible in which the point of view of the author or the thesis of the work was at odds with my own prior beliefs. Three of these stand out. First, Robert George's Making Men Moral; second, Francis Fukuyama's Trust; and, third, Debra Satz, Why Some Things Should Not Be For Sale. My prior beliefs were moved slightly by some and reinforced by others. I won't prejudge them for you or presume you care how they impacted me. I can recommend them all as in ...more
Dec 14, 2007 rated it liked it
If you are in business, I recommend it. It talks about trust as a commodity in business. Edges on oversimplification of human behavior, but the examples in it are solid. The example of productivity at the Ford plant increasing when it gave workers safety levers that could shut down the plant's operations was really interesting. His comparison between different cultures and nationalities is controversial, but nonetheless can make for some intersting dialogue.
Very worthwhile read. Definitely focuses much more on economics than I'd realized (or wanted) but has interesting cultural implications too. Basically he's trying to explain how/why capitalism works in high trust societies but can't be easily replicated in developing countries that might not have widespread social trust. A cautionary tale for those who would try to copy and paste our economic system on the developing world without taking unique cultral contexts into account.
Жанна Пояркова
Хорошая, славная книга, в которой Фукуяма пытается объяснить особенности построения крупных бизнесов особенностями семьи - в Китае, Японии, Америке, Франции, Италии. Из его анализа выходит, что между Америкой, провозглашающей индивидуализм, но глубоко консервативной по своей сути, и Японией гораздо больше общего, чем принято считать. Но мне больше понравилось описание специфики китайского бизнеса, все в точку.
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Yoshihiro Francis Fukuyama (born 27 October 1952) is an American philosopher, political economist, and author.

Francis Fukuyama was born in the Hyde Park neighborhood of Chicago. His father, Yoshio Fukuyama, a second-generation Japanese-American, was trained as a minister in the Congregational Church and received a doctorate in sociology from the University of Chicago. His mother, Toshiko Kawata Fu
“I THE IDEA OF TRUST The Improbable Power of Culture in the Making of Economic Society” 2 likes
“By contrast, people who do not trust one another will end up cooperating only under a system of formal rules and regulations, which have to be negotiated, agreed to, litigated, and enforced, sometimes by coercive means. This legal apparatus, serving as a substitute for trust, entails what economists call “transaction costs.” Widespread distrust in a society, in other words, imposes a kind of tax on all forms of economic activity, a tax that high-trust societies do not have to pay.” 2 likes
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