Decoded: Core UX Strategy: The Missing Link in Digital Transformation

by Jeff Hendrickson, Dr. Rado Kotorov (Foreword)

UX and Design Thinking are hot practices in the business world today and this quick, simple book, based on my highly successful and 4+ star-rated Udemy course and 15+ years of experience working with international companies across the globe, will show you how Design Thinking can help you create the best user experience for your customers, leading to greater adoption and achieved business outcomes, which are the cornerstones of successful digital transformation.
By learning the most important aspects of a user-centric approach, you’ll begin to understand why designing for specific user needs is critical to user adoption, and how to plan for the best possible outcome.
 And, you’ll discover just why UX (User Experience) and UI (User Interface) aren’t the same thing - a misconception that continues to permeate the business world.
If you’re in the position of using enterprise software to create applications for end-users, then this book will ensure that you get a solid understanding of what needs to be done for high success rates and user adoption no matter what size company you work for, how small or large your team, or what part of the world you live and work in.In this book you'll UX Really MeansThe Six Facets of UX StrategyThe Developer's UX ModelCollaborative and Immersive Design ThinkingHow to Rapport When ResearchingThe Cross-Functional TeamThe Deliverables

106 pages, Kindle Edition

Published May 1, 2021

About the author

Jeff Hendrickson's diverse career spans from a small town in Ohio to the global stage as a business strategist, researcher in the tech industry, and a creative force in the event and competition arena. As the founder of Alchemy Entertainment Group, he has pioneered the creation, promotion, and production of cocktail competitions in Cincinnati, OH, and Northern Kentucky. These events offer an eclectic and vibrant platform for professionals to discover new talent and network, enriching the local business and creative communities.

A top graduate of the Fashion Institute of Technology, Jeff's journey started in the fashion industry, where he gained international experience for over 15 years. This global perspective enriched his later work in the tech industry, where he provided strategic insights to major corporations, The Pentagon, and other agencies in Washington, DC.

Jeff is acclaimed for his "Personal Power Kaizen" series in the self-improvement genre, characterized by an accessible and advisory writing style, often laced with personal anecdotes to impart powerful lessons engagingly. His narrative is shaped by influences like Napoleon Hill, Paulo Coelho, and Gary Vaynerchuk, along with creative inspirations from artists like Jackson Pollock and Gerhard Richter.

In addition to his non-fiction series, Jeff has published a book on UX Analytics with Packt Publishing, self-published fiction, coloring books, and developed a soccer training system for youth players. His artistic flair extends to painting and book cover design, using technology like MidJourney.

Jeff's mission is to empower readers, showcasing how a small-town boy's journey can lead to global impact and personal fulfillment. He embodies the belief that everyone has the potential for greatness, regardless of their origins. Jeff Hendrickson is not just an author and entrepreneur; he is a mentor and a visionary, leaving an indelible mark on every field he touches.