Developing Successful Sport Sponsorship Plans

by David K. Stotlar

Students and professionals can use this definitive, well-tested text to construct their own successful sponsorship plans. This new edition includes fully updated analysis of the latest sponsors and athlete endorsements, nine new chapters, as well as a "Best Practices" section to conclude each chapter.

133 pages, Paperback

First published October 1, 2000

Reviews

[Scott Armstrong]

used as textbook to teach sport management online course