Goodreads helps you keep track of books you want to read.
Start by marking “Brand Building On The Internet” as Want to Read:
Brand Building On The ...
Brand Building On The Internet
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as: -- What role should the Internet have in a marketing plan?-- What types of companies ...more
To see what your friends thought of this book, please sign up.