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Brand Building On The ...
 
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Tim Frank Andersen
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Brand Building On The Internet

it was amazing 5.0  ·  Rating details ·  2 Ratings  ·  0 Reviews
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as: -- What role should the Internet have in a marketing plan?-- What types of companies ...more
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