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For the Love of Beef: The Good, the Bad and the Future of America’s Favorite Meat
We don’t eat beef to stay alive, we eat it to feel alive.
We eat beef for the experience. We eat it for the texture, the aroma, the atmosphere. Whether it’s prepared in a backyard or a bistro, North Americans LOVE beef. Look at it this the French have their wine, the Germans have their beer―and the Americans have their beef.
From hamburgers to meatballs, briskets to ribeyes, the average American eats almost 60 pounds of beef every year. Yet, how well do you know the steak on your plate, the roast in your oven, or the ground beef in your freezer? Where does it come from―Texas, Nebraska, Uruguay, or Australia? Is it true that the meat from thousands of cows is in just one pound of hamburger? And, if so, how safe is it? And what about hormones and antibiotics?
Scott Lively, president of Raise American, cuts through the bull and brings you the truth about the Big Beef industry in this essential guide to all things beef. You’ll find out what packers, grocers, and the government know, but don’t have to tell you. You’ll learn how to look at a cut of beef and know whether it’s clean, green, and healthy, or came from an old dairy cow. You’ll find out what “grass fed” really means (and what it doesn’t), and how the USDA actually measures the quality of your beef. And you’ll understand what sustainable cattle farming is, and how it can benefit your health and the environment.
For the Love of Beef has the answers to the questions you never knew you had about your favorite meat, written by one of the foremost authorities in the beef industry. Whether you’re a budget-minded consumer or would-be connoisseur, you’ll never look at beef the same way again.
We eat beef for the experience. We eat it for the texture, the aroma, the atmosphere. Whether it’s prepared in a backyard or a bistro, North Americans LOVE beef. Look at it this the French have their wine, the Germans have their beer―and the Americans have their beef.
From hamburgers to meatballs, briskets to ribeyes, the average American eats almost 60 pounds of beef every year. Yet, how well do you know the steak on your plate, the roast in your oven, or the ground beef in your freezer? Where does it come from―Texas, Nebraska, Uruguay, or Australia? Is it true that the meat from thousands of cows is in just one pound of hamburger? And, if so, how safe is it? And what about hormones and antibiotics?
Scott Lively, president of Raise American, cuts through the bull and brings you the truth about the Big Beef industry in this essential guide to all things beef. You’ll find out what packers, grocers, and the government know, but don’t have to tell you. You’ll learn how to look at a cut of beef and know whether it’s clean, green, and healthy, or came from an old dairy cow. You’ll find out what “grass fed” really means (and what it doesn’t), and how the USDA actually measures the quality of your beef. And you’ll understand what sustainable cattle farming is, and how it can benefit your health and the environment.
For the Love of Beef has the answers to the questions you never knew you had about your favorite meat, written by one of the foremost authorities in the beef industry. Whether you’re a budget-minded consumer or would-be connoisseur, you’ll never look at beef the same way again.
184 pages, Paperback
Published October 5, 2021
About the author
Scott Lively
8 books6 followersAmerican author, attorney, social activist and a former independent candidate for Governor of Massachusetts in the 2014 election.
Lively is the chairman of the Abiding Truth Ministries, and author of books about homosexuality in National-socialist Germany.
In his books Lively claims that the NSDAP had strong homosexual roots
Lively is the chairman of the Abiding Truth Ministries, and author of books about homosexuality in National-socialist Germany.
In his books Lively claims that the NSDAP had strong homosexual roots
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Displaying 1 - 2 of 2 reviews
July 5, 2023
Incredibly informative read, the book is a really great tool for navigating what kinds of meat to buy, and what's actually worth your money at the butcher. I found the writing style a little self indulgent and over dramatic at times (Lively continues to push the fact that Americans crave red meat which feels incredibly narrow-minded). The writing style made for an easy read though and the content was interesting.
December 10, 2021
I would recommend this book to anyone interested in meat, Scott is obviously very knowledgeable with the industry and I learned a ton. Thanks for putting this out there, it’s put together well and easy to read.
Displaying 1 - 2 of 2 reviews