A Friend in Every City is an inspirational and practical guide to the art and science of networking. This book looks at the forces shaping new ways of working and at how online networks, such as LinkedIn, Open BC, Ryze and Ecademy, are evolving to provide support for them.
Although it was published in 2006, and social and online business networking has moved on very rapidly since then, there are still many useful parts in this book. Plenty of it's predictions have come true and the overall vision of a global family is still working itself out.
I read it partly as an interesting documentary on the state of social networks back in the days when they were less populated, and partly as a handy guide to the practicalities of networking. Advice on setting up profiles, branding, developing an open and generous attitude (rather than only selling) and the bits on team and personality profiling were all good to chew on.
Lots of case studies and stories keep the interest going, but it has dated quite a lot in the last 7 years.