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The Pop-up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life
A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences.
The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions.
The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.
The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions.
The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.
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Published November 9, 2021
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Displaying 1 - 19 of 19 reviews
July 28, 2021
The Pop-Up Pitch by Dan Roam surprised me. It surprised me due to its simplicity. It surprised me due to its clarity. It surprised me due to its usefulness. It encourages us to create easy-to-follow, highly informative and persuasive seven-minute 10-page presentations which catch and hold the attention of our listeners. And the best part is it can all be accomplished within two hours.
You may be asking yourself, when will you need a seven-minute pitch? I asked myself the very same question. But I soon realized many of my presentations and workshops can be divided into seven-minute segments. In fact, according to many sources, you risk losing audience attention when it takes longer than 18 minutes to present and conclude new information to an audience. With this in mind I eagerly read this book, hoping for tricks and tidbits to make my presentation writing quicker and more effective.
The author challenges us to look at our seven-minute pitches as episodes, stories in which a challenge is presented which hooks the audience and then is skillfully solved by the presenter. Simple, clear, and useful advice.
But the challenge isn’t just any challenge. It’s a challenge that will create an emotional and intellectual pivot for your audience. In order to write the compelling episode effectively and impactfully, you’ve got to have a reliable roadmap of where you want to go and how you’re going to get there. And for that, you’re going to have to read the book.
This book is great if you are a teacher, trainer, salesperson, manager, negotiator, or someone who simply wants to be more persuasive. While the book is a bit repetitive, and it may not be reinventing the figurative “wheel” it’s straightforward practical advice that can easily be implemented by us all. I would have given the book five stars, but it was impossible to see many of the graphics in the kindle version. They do not enlarge, so for that reason, I deducted one star. Hopefully, this gets fixed as this is a great little guide!
You may be asking yourself, when will you need a seven-minute pitch? I asked myself the very same question. But I soon realized many of my presentations and workshops can be divided into seven-minute segments. In fact, according to many sources, you risk losing audience attention when it takes longer than 18 minutes to present and conclude new information to an audience. With this in mind I eagerly read this book, hoping for tricks and tidbits to make my presentation writing quicker and more effective.
The author challenges us to look at our seven-minute pitches as episodes, stories in which a challenge is presented which hooks the audience and then is skillfully solved by the presenter. Simple, clear, and useful advice.
But the challenge isn’t just any challenge. It’s a challenge that will create an emotional and intellectual pivot for your audience. In order to write the compelling episode effectively and impactfully, you’ve got to have a reliable roadmap of where you want to go and how you’re going to get there. And for that, you’re going to have to read the book.
This book is great if you are a teacher, trainer, salesperson, manager, negotiator, or someone who simply wants to be more persuasive. While the book is a bit repetitive, and it may not be reinventing the figurative “wheel” it’s straightforward practical advice that can easily be implemented by us all. I would have given the book five stars, but it was impossible to see many of the graphics in the kindle version. They do not enlarge, so for that reason, I deducted one star. Hopefully, this gets fixed as this is a great little guide!
January 13, 2024
Quick, insightful read that helps you focus your message.
June 20, 2024
Dan Roam adalah storytelling coach yang membuat saya menemukan beragam gaya bercerita sesuai jenis audiens dan tujuan storytelling. Buku karyanya sebelumnya berjudul 'Show & Tell' (ada di Ipusnas) yang tidak sengaja saya beli di bazar buku obralan masih sering saya simpan dan obrolkan dengan rekan sesama penulis.
Makanya, ketika menemukan buku ini di BBW Surabaya, tangan saya otomatis mengambilnya. Sebagai writing coach, saya ingin mengembangkan gaya saya dalam bercerita agar semakin menarik. Melihat klaim di judul buku ini, jiwa saya yang sangat demen sama hal-hal berbau Pomodoro dan produktivitas pun terusik 😀 Dalam dua jam, kita akan berlatih menyusun 10 slide presentasi untuk mengajar, sales pitching, atau sekadar mempengaruhi audiens.
Saat ini, saya sedang mengerjakan project ebook '1 Jam Cerdas Bikin Storytelling' yang akan saya launching bulan depan, jadi menemukan buku ini tentu menjadi tambahan amunisi untuk project saya lainnya. Hal penting di dalam buku ini adalah kita dituntut menggunakan alarm untuk mengerjakan tiap bagian salindia materi yang akan kita presentasikan. Bahasa Inggrisnya pun mudah dicerna dengan ilustrasi kecil yang simple dan imut.
Lihat saja foto kedua dan ketiga di buku jurnal saya. Coretan untuk draft materi pun bisa dibuat dengan sangat asyik. Buat kamu yang pengin membuat materi presentasi apapun dalam waktu singkat, baca saja buku praktis ini. Time will fly so fast 😆
Makanya, ketika menemukan buku ini di BBW Surabaya, tangan saya otomatis mengambilnya. Sebagai writing coach, saya ingin mengembangkan gaya saya dalam bercerita agar semakin menarik. Melihat klaim di judul buku ini, jiwa saya yang sangat demen sama hal-hal berbau Pomodoro dan produktivitas pun terusik 😀 Dalam dua jam, kita akan berlatih menyusun 10 slide presentasi untuk mengajar, sales pitching, atau sekadar mempengaruhi audiens.
Saat ini, saya sedang mengerjakan project ebook '1 Jam Cerdas Bikin Storytelling' yang akan saya launching bulan depan, jadi menemukan buku ini tentu menjadi tambahan amunisi untuk project saya lainnya. Hal penting di dalam buku ini adalah kita dituntut menggunakan alarm untuk mengerjakan tiap bagian salindia materi yang akan kita presentasikan. Bahasa Inggrisnya pun mudah dicerna dengan ilustrasi kecil yang simple dan imut.
Lihat saja foto kedua dan ketiga di buku jurnal saya. Coretan untuk draft materi pun bisa dibuat dengan sangat asyik. Buat kamu yang pengin membuat materi presentasi apapun dalam waktu singkat, baca saja buku praktis ini. Time will fly so fast 😆
January 18, 2022
Valuable Insights for Everyone
It doesn’t matter your business or work; the reality is everyone has to persuade and pitch to get what they want. Dan Roan gives readers a straightforward and creative way to convince others in THE POP-UP PITCH.
As Roan writes in the opening pages, “Think of this as a persuasive cookbook. You re the check, and you have a delicious new idea to share. Your audience is your guests, and they’re hungry for a happier way to work, live and be successful. Your job is to share with them a short, inspiring, and memorable presentation that will show how your idea will help them, and then motivate them to act.” (Page 2)
THE POP-UP PITCH is well-written and gives readers a variety of examples for use. I enjoyed this book and highly recommend it.
W. Terry Whalin is an editor and the author of more than 60 books including his recent 10 Publishing Myths, Insights Every Author Needs to Succeed .
It doesn’t matter your business or work; the reality is everyone has to persuade and pitch to get what they want. Dan Roan gives readers a straightforward and creative way to convince others in THE POP-UP PITCH.
As Roan writes in the opening pages, “Think of this as a persuasive cookbook. You re the check, and you have a delicious new idea to share. Your audience is your guests, and they’re hungry for a happier way to work, live and be successful. Your job is to share with them a short, inspiring, and memorable presentation that will show how your idea will help them, and then motivate them to act.” (Page 2)
THE POP-UP PITCH is well-written and gives readers a variety of examples for use. I enjoyed this book and highly recommend it.
W. Terry Whalin is an editor and the author of more than 60 books including his recent 10 Publishing Myths, Insights Every Author Needs to Succeed .
May 28, 2023
I am a huge fan of Dan Roam’s work. “The back of the napkin” is still one of my favourite productivity books, and one that I recommend to new consultants (and indeed to anybody struggling to get the message across) a regular basis.
Somehow, I had missed the publication of “the pop-up pitch“ and was excited by the subtitle, “the two hour creative sprint to the most persuasive presentation of your life!“
Against the promise of its predecessor, and this enticing subtitle, I am afraid the book does not deliver. However, that does not mean that you should not read it! As always, Roam provides a simple framework and easy to follow guidance to creating a storytelling narrative for pretty much any flavour of pitch presentation. His focus on imagery and simple messaging is spot-on.
I would like to see more comprehensive examples, but it is an easy read with powerful takeouts.
Somehow, I had missed the publication of “the pop-up pitch“ and was excited by the subtitle, “the two hour creative sprint to the most persuasive presentation of your life!“
Against the promise of its predecessor, and this enticing subtitle, I am afraid the book does not deliver. However, that does not mean that you should not read it! As always, Roam provides a simple framework and easy to follow guidance to creating a storytelling narrative for pretty much any flavour of pitch presentation. His focus on imagery and simple messaging is spot-on.
I would like to see more comprehensive examples, but it is an easy read with powerful takeouts.
December 4, 2021
Skvělá, krátká a přímočará kniha o jednom ze způsobů, jak připravit zajímavou prezentaci - využijte sílu příběhu. A především, nejedná se jen o natahované kecy o tom, jak je příběhová linka "hero's journey" silná, ale jde o velmi praktický návod, jak takovou poutavou prezentaci během dvou hodin vyrobit. Takže každému, kdo občas potřebuje vytvořit prezentaci, která posluchače zaujme, velmi doporučuji!
February 28, 2023
Love this book. I participated in Dan's Napkin Academy program as he wrote and then published the book. It was a pretty amazing experience to watch someone create a book about creating a persuasive pitch then to watch him use that same framework to get the book sold and published. I used what I learned from Dan to create and pitch my own book, 'MAP. MEASURE. MOVE.' Dan's presentation and storytelling skills are the gift that keeps on giving.
September 29, 2021
Interesting concept to improve one’s public speaking and presentation skills. I am looking forward to implementing this technique for my next big presentation. I would imagine that this book is even more effective in a physical format rather than the digital format with which I read.
I received an ARC of this book in exchange for my honest review.
I received an ARC of this book in exchange for my honest review.
June 14, 2023
Fantastic use of my time. Dan's Pop-up Pitch Sprint is just what I needed to take all the significance I thought I needed to get things just right. After two hours, or less if you're really crunched for time, you'll get what you need to tell a better story. That's a life learning skill well worth having. Thanks for the easy to follow breadcrumbs.
June 17, 2023
Excellent and practical advice from Dan Roam on visual representation of things that matter. Long time fan of his work going back to "Napkin" I found "Pop-up Pitch" do a bit more narrowly focused and incorporated a template and methodology - extremely prescriptive in nature. Which was, in truth, very effective. Good practical advice on visual messaging and how to do it right.
April 7, 2025
ตัวถอดรหัสภาพ
พบกระดาษเป็น4ส่วน
หน้าแรก-เรื่อง
เนื้อหา4ส่วน ใคร ที่ไหน เท่าไร เมื่อไร
จบ-ได้อะไรบ้าง
การนำเสนอสิบหน้า : ด้วยเรื่องราวฮีโร่ ปูเรื่อง ชีวิตมีลงมีขึ้น จุดไคลแม็กซ์
1.ชื่อเรื่อง ใคร อะไร
2.จุดยืนร่วมกัน
3.ปัญหาที่กำลังจะเกิด
4.ชัยชนะางอารมณ์
5.ความหวังลมๆแล้งๆ
6.ความเป็นจริงบ้าบิ่น
7.เราำสิ่งนี้ได้จริง
8.ขอให้ลงมือทำ
9.ผลประโยชน์เบื้องต้น
10.ชัยชนะระยะยาว
พบกระดาษเป็น4ส่วน
หน้าแรก-เรื่อง
เนื้อหา4ส่วน ใคร ที่ไหน เท่าไร เมื่อไร
จบ-ได้อะไรบ้าง
การนำเสนอสิบหน้า : ด้วยเรื่องราวฮีโร่ ปูเรื่อง ชีวิตมีลงมีขึ้น จุดไคลแม็กซ์
1.ชื่อเรื่อง ใคร อะไร
2.จุดยืนร่วมกัน
3.ปัญหาที่กำลังจะเกิด
4.ชัยชนะางอารมณ์
5.ความหวังลมๆแล้งๆ
6.ความเป็นจริงบ้าบิ่น
7.เราำสิ่งนี้ได้จริง
8.ขอให้ลงมือทำ
9.ผลประโยชน์เบื้องต้น
10.ชัยชนะระยะยาว
October 22, 2025
3.5
Simple. Focused. Helpful. A unique appeal. Doesn't really apply to my type of sales, but if you regularly need to make presentations to win over a team to a new idea or direction this book could be helpful.
Simple. Focused. Helpful. A unique appeal. Doesn't really apply to my type of sales, but if you regularly need to make presentations to win over a team to a new idea or direction this book could be helpful.
July 6, 2021
I got an advanced copy and it renders useless on a Kindle. I may seek it out when it comes out physically but digital is a bust
December 10, 2021
Absolutely fantastic!
I have all of Can Roam's books, and I am continuously learning from them. This one has already helped me, and I have only had it takes days!
I have all of Can Roam's books, and I am continuously learning from them. This one has already helped me, and I have only had it takes days!
March 14, 2022
Dan Roam did it again. This a clear and inspiring guide to communicate better… and fast.
April 1, 2023
The good book to prepare for storytelling.
( creative it 2 Hours)
( creative it 2 Hours)
March 17, 2024
Step by step walk through how to journey.
March 31, 2024
Another great book by Dan! It has a very conversational tone and very easy to follow.
You'll get the most out of it if you do the exercises as you read through it.
You'll get the most out of it if you do the exercises as you read through it.
August 22, 2024
simply spectacular.
A very interesting and useful tool. This book is really a knowledge digest Of the other Dan’s books. I enjoyed and take advantage Of the pop-up pitch technique. I used it, and believe me, it Works. And works soectacular.
A very interesting and useful tool. This book is really a knowledge digest Of the other Dan’s books. I enjoyed and take advantage Of the pop-up pitch technique. I used it, and believe me, it Works. And works soectacular.
Displaying 1 - 19 of 19 reviews