Listening to the Future: Why It's Everybody's Business

by Daniel W. Rasmus, Rob Salkowitz

Listening to the Why It's Everybody's Business explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.

256 pages, Hardcover

First published November 12, 2008

Reviews

[Bernd · Rating 2 out of 5]

Is more of a how-to guide for corporate strategy than a book about visionary outlook. Using Microsoft Corp. as a showcase for strategic thinking isn't quite convincing either.

[Ranaldo Shorter · Rating 5 out of 5]

Great choice. Ideas to choose. A constructive understanding that continues.