Exploring Techniques of Analysis and Evaluation in Strategic Management

by Veronique Ambrosini, Kevan Scholes, Gerry Johnson

Exploring Techniques of Analysis and Evaluation in Strategy, aims to provide an expanded coverage of the techniques of strategic management, thereby complementing the main text. The book contains nineteen articles of which 9 are written by the Strategic Planning Society's Workshop Leaders. The articles are practical rather than discursive, and each one deals with an individual tool or technique that is useful for effective strategic management. The tools and techniques fall into three categories which will be used to carry Strategic Analysis, Strategic Choice, Strategic Implementation.

Paperback

First published April 7, 1998

About the author

Veronique Ambrosini is at the Cranfield School of Management.

Reviews

[Andre Hoffmann · Rating 4 out of 5]

Some innovative techniques that I find practice and useful in business