Marketing Kit for Dummies

by Alexander Hiam

The forms, letters, and other tools included in Marketing Kit For Dummies , 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful marketing strategy. CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Genres: Business, Reference

384 pages, Paperback

First published November 26, 2004

Reviews

[Daniel Lang · Rating 3 out of 5]

"Marketing Kit for Dummies" by Alexander Hiam provides a comprehensive and beginner-friendly guide to the world of marketing. The book is well-organized, making it easy for readers to grasp fundamental marketing concepts. Hiam breaks down complex ideas into digestible chunks, making it accessible for those new to marketing.

The inclusion of practical tips, real-world examples, and case studies adds value to the book, offering readers practical insights into implementing marketing strategies. The author's writing style is clear and engaging, making it an enjoyable read for individuals with varying levels of expertise in marketing.

However, some readers may find that the content leans towards the basic side, and those with prior marketing knowledge might not discover many advanced insights. Additionally, the book could benefit from more up-to-date examples to reflect the rapidly evolving landscape of digital marketing.

Overall, "Marketing Kit for Dummies" is a solid resource for beginners looking to understand the foundations of marketing. While it may not delve deeply into advanced strategies, its simplicity and practical approach make it a valuable starting point for those new to the field.

[Kerry O'keefe · Rating 5 out of 5]

I confess to using the For Dummies line from everything from Blues Guitar to under standing the stock market. I never finsih any of them, but madly thumb to the placesd where they answer the specific questions I have...This one is no different. Much of the advice is great, solid common sense, but then there are windows and doors thrown open that are invaluable if one is willing to simply take the ball and run...

[Ginny]

Needed to read this for work. I'm not finished yet, but so far it is extremely helpful for first timers in marketing. I have a much better idea of how to approach marketing for a small company to large company. I was very happy to finally understand successful, functional strategies and practices. Easy read - as it says, it's for dummies.

[Stu Creag Torres]

i'm not finished yet...so far so good