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3.84  ·  Rating details ·  1,573 ratings  ·  234 reviews
LoveStar, the enigmatic and obsessively driven founder of the LoveStar corporation, has unlocked the key to transmitting data via birdwaves, thus freeing mankind from wires and devices, and allowing consumerism, technology, and science to run rampant over all aspects of daily life. Cordless modern men and women are paid to howl advertisements at unsuspecting passers-by, RE ...more
Paperback, 2020 Edition, 304 pages
Published October 30th 2020 by Eichborn; 1. Aufl. (first published 2002)
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Average rating 3.84  · 
Rating details
 ·  1,573 ratings  ·  234 reviews

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Oct 11, 2012 rated it it was amazing  ·  review of another edition
Finally after 10 years, Magnason’s novel has been translated from Icelandic into English. LoveStar is set in the future in Iceland at a time when consumerism and technology have been optimized by iStar, the LoveStar Mood Division’s Image, Marketing, and Publicity Department. Men and women have been made cordless using birdwaves to transmit data. People can be programed to howl advertisements, REGRET can eliminate doubt over people’s chosen paths, the dead are rocketed into space in order to fall ...more
Linda Robinson
Mar 03, 2016 rated it it was amazing  ·  review of another edition
Lucky find. Roaming the scifi/fantasy shelves at the library, scanning for the not-unicorn library indice I found this gem. Good cover design made me pick this book up because I couldn't read it. Upside down Love. Beautiful matte black with a no fingerprint finish. Packaging. As further luck would have it, also a slice of the delicious plot. We follow our protagonist Indridi, from the time of his second birth, with flashbacks to his first provided by his doting parents. To the adult Indridi, so ...more
Steve McCann
Feb 02, 2013 rated it really liked it  ·  review of another edition
Shelves: pkd-nominees
A 2012 Philip K Dick nominee. This novel is about the inevitability and momentum of ideas and the power of information. It's also about the three ideas which can never be anything but subjective, and yet rule everything: Love, Death, and God. It's set in Iceland where everything is known about a person, true love is "calculated" accurately, and secret hosts are constantly being directed to steer those around them in some more profitable direction. LoveStar is the man who discovers these calculat ...more
Muhammad Amer
Nov 16, 2014 rated it it was amazing  ·  review of another edition
Being the Arabic translator of the novel, I really enjoyed its strangeness and twisted plot. The novel is based on a the mere idea of consumption, in which every human being in this world is labeled "For Sale!". In the beginning, a reader may shape a presumption about the novel giving its weird love story, yet he discovers latter that it's not just about love, it's about love, death, God and life in one pack. The clash between LoveStar and God is mere philosophical, and maybe this clash is based ...more
Mar 18, 2013 rated it did not like it  ·  review of another edition
Jeezus what a load of crap. I'd hoped it might err on the side of silliness and irreverence, but it was just stupid. Flat, affectless writing, too, beyond the point where that might've been ironically amusing and into the territory of boredom. I read 20% and gave up. ...more
Aug 18, 2019 rated it really liked it  ·  review of another edition
Shelves: dystopia
Kind of a classic dystopian story (that I am a bit bored of), but it has really interesting applications and amazing creative ideas(e.g. I loved LoveDeath) and all that ... networking. Set in Iceland, it has all the ordinary ethical questioning about technology and the future...

I bought it and read it because next week I will meet the author in a conference plenary session (it was very interesting that they chose him for a talk, I'll return with an update soon!)
Feb 13, 2013 rated it it was amazing  ·  review of another edition
This is like Vonnegut, Philip K. Dick and Orwell wrapped into a big, fun, scary ball. A smart commentary on our hyper-networked world, how it impacts our culture and consumption, and how we market to each other and ourselves.
This was batshit crazy from beginning--with Arctic terns and Chicago surrendered to the bees--to the end, which I won't spoil. The central idea seems to be about being gripped with an idea, powerless to it, and how much that can take from both the idea's host and the whole world. So what if the idea is horrible? If you don't follow through on it, someone else will. I'm honestly not even sure if I liked it or hated it; it was definitely a wild ride. ...more
Jan 25, 2015 rated it it was ok  ·  review of another edition

First, a caveat: I listened to this one and I suspect my listening experience strongly informed my attitude about the book. I have very little love for the narration of the audiobook. It was stilted and affected and, frankly, irritating. The narrator performed any female voice in a screechy howl, and one particular passage (if you've read it, it was Per's repetitive diary entry -- you know the one) made me willing to commit terrible acts if it'd bring about the end more q
Dave White
Feb 08, 2013 rated it really liked it  ·  review of another edition
In the near future LoveStar, an eccentric Steve Jobs-like genius, has used his scientific studies of birds butterflies to revolutionize all aspects of life, interpersonal communications, death, and even love. As the book opens he is on the verge of his greatest breakthrough - discovering the true nature of God.

But in spite of these breakthroughs the core of human nature remains unchanged. LoveStar's monolithic corporation uses the data it gathers from its operations to reshape society into unthi
Michael Seidlinger
We are all cordless modern people.

Consider buying some advertising space. I am free to shout your marketing copy from the hours of 1PM to 3PM. I am typically running errands during this time so your copy will likely be heard by people at the grocery store, at the gas station, some truly strategic locations.
Aug 04, 2013 rated it liked it  ·  review of another edition
So this is sci -fi. Mmmkay. Some interesting things in here but so bizarre at the same time. I mean doin' it in the belly of the Big Bad Wolf? You almost have to read it just to experience it. I think people who played Trivial Pursuit on weekend nights in high school like my sister would love it. ;)

I think it would be a great book for a book club. Discussing this can only be a good thing.
Paul McCann
Excellent setup and a bunch of lovely concepts come together in a very promising manner, but some loose ends are left completely untouched and the ending arc was unfortunately flat. Still enjoyed it overall, and looking forward to anything else by the author that gets translated into English.
Apr 16, 2013 rated it really liked it  ·  review of another edition
Shelves: sci-fi-heaven
It reads like a fairy-tale and ends in a similar fashion. The author sets up an amazing and thoughtful world, but I would have liked to find out more. This book could have safely been much longer. Still worth reading if you are into science fiction along the lines of Bradbury or Heinlein.
Kjeld Schmidt
Dec 02, 2017 rated it did not like it  ·  review of another edition
Magnason introduces a lot of very interesting concepts and ideas for his cautionary future vision. Unfortunately, he has no idea what to do with those good ideas. It's a cringey read almost from start to finish. Many things make no sense, and ultimately, I wondered what the point of it all was. ...more
Nick Lechler
Oct 30, 2020 rated it it was ok  ·  review of another edition
Shelves: read-2020
I’ve probably never read a book as bonkers as Andri Snær Magnasons “Lovestar”. 🤯
° ° °
It starts off with a handful of really intriguing, “Black Mirror”-esque ideas that even got me thinking for a while. But towards the second half the story brings said ideas to a boil and swirls down the drain with whole chapters that are straight up nuts. 🌀 Honestly, I think it’s hardly recommendable.
Luan Morina
Jan 13, 2019 rated it it was amazing  ·  review of another edition
as the story evolves, you get pulled into a dystopian world, that while it keeps getting more and more technologically advanced, philosophically it gets deeper and clearer.. the ending, the last pages are just special...
Nov 04, 2017 rated it it was amazing  ·  review of another edition
Bit of an Oryx and Crake vibe to me, but still felt fresh. Relevant and scary vision of a consumer driven world.
Review published in Three Percent, here:

When Icelandic author Andri Snær Magnason first published LoveStar, his darkly comic parable of corporate power and media influence run amok, the world was in a very different place. (This was back before both Facebook and Twitter, if you can recall such a time.) He noted as much himself in a recent interview with The Reykjavík Grapevine: “[w]hen it came out in 2002 it was called a dystopian novel; now it’s being ca
Katie (readingwithkt)
Found this review in the notes on my phone:

LoveStar is an enigmatic and obsessive corporate titan based in North Iceland. He has unlocked the key to transmitting data via bird waves, thus freeing mankind from wires and devices, and allowing consumerism and technology to run rampant over all aspects of daily life. Cordless modern men and women are paid to howl advertisements, REGRET machines eliminate doubt over roads not taken, and soulmates are scientifically identified and brought together.
Jul 28, 2013 rated it liked it  ·  review of another edition
This book was so amazing and so strange. The fact that it was written in 2002 (I think?) makes it even creepier - the futurist technology is spot on. It's like he read Steve Job's mind. The descriptions were cool and there was a quite a bit of "world building", which I always appreciate in a sci-fi novel. The reason I'm giving it only 3 stars is because of the strange plot device that felt a bit sloppy. Maybe it was the translation from Icelandic, or maybe it's a sci-fi thing I'm unfamiliar with ...more
Tatiana Valada
Judging only by the title and the sentence "A futuristic world where love tries to survive an overwhelming control" I immediately was pointing for a lame romance and probably wouldn't choose this book for my readings. However it was a Secret Santa gift from last christmas so I decided to give it a try.
Yes it has romance and erotism, sometimes way too explicit for my taste, but that's not the main focus and even the author describes the head couple as been clingy and overly attached. That aside,
Karli Vincent
Mar 03, 2013 rated it really liked it  ·  review of another edition
LoveStar asks readers to consider how far we will allow technology, calculations, and statistics to go. Are we advancing as a society, or are we creating a breed of humanity that is incapable of making emotional and intimate choices with whimsy and instinct? Do we instead rely on the possibilities of outcomes that science has taught us to rely on? And if we rely on them for basic decisions, how long until our lives are completely controlled by machines that falsely claim humanity and morality? I ...more
Mariam Aboud
Jul 11, 2017 rated it did not like it  ·  review of another edition
Extremely UGLY
At first, I thought this book is incredible, the writer was able to foresee a lot of the disadvantages of the futuristic world of technology, it seems like he's seen Augmented Reality 15 years ago. Thoughts discussed towards the beginning of the book were real enjoyable science fiction.
But then, appears repetitive & tremendous amounts of unneeded obscenity, it's REALLY UGLY.
The writer also deviated from the original storyline & despite the elongated & repetitive body of the story..
Sep 22, 2017 rated it did not like it  ·  review of another edition
see, the difference between this and Vonnegut, is that in the midst of Vonnegut's cutting satire, he actually manages to make you care about his characters.
also fuck this book's depiction of sex. hard.
Amber Dawn
Aug 24, 2013 rated it it was amazing  ·  review of another edition
It is rare to encounter such pure and awesome wackiness.
Hulda Gudmundsdottir
I totally loved the preview of the future going wrong.
Erika Schoeps
Jun 10, 2019 rated it it was amazing  ·  review of another edition
Lovestar begins by pushing the limits of what you'll accept in Sci-Fi with a radical image. Chicago, covered in a fuzzy undulating carpet of bees, presumably because of too much electronic wave interference. The waves have confused the bees, and they're converging on Chicago. At first, the government tried to deal with the problem by mass-murdering the bees with pesticide (horrific but classically American). Then, the people are evacuated. Society ends up accepting the bee situation begrudging ...more
A solid 4.5/5 stars for Magnason's LoveStar.

I would have given the novel a 5/5 but there was one part in the book that gave me pause and that I didn't entirely like, so off goes half a point!

LoveStar is one of those blind reads for me: I saw it on a shelf in the library and the title (since the cover is so minimalist) partnered with the fact that it is an Icelandic translation AND has won awards made me dive right in without any further ado.

LoveStar follows two narratives: one of Indridi an
Janice Chan
Jul 11, 2020 rated it really liked it  ·  review of another edition
First published in Icelandic in 2002, Magnason wat before the idea of "social influencers" had taken hold, the author has imagined a society where "cordless" people are freed of their electronic devices but where corporate ideas and suggestions go directly to their brains, courtesy of a science derived from bird and butterfly migration.

The self-christened businessman / scientist LoveStar sets out to bring harmony to the world by "calculating" couples from all of the world, guaranteeing complete
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Andri Snær Magnason is an Icelandic writer, born in Reykjavik on July 14, 1973. An award winning author published in 35 languages. His most recent book is The Casket of Time. Andri has written novels, poetry, plays, short stories, essays and he has directed documentary films. His work has been published or performed in more than thirty countries. His novel LoveStar was chosen as “Novel of the year ...more

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