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Do Good Design: How Designers Can Change the World
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Do Good Design: How Designers Can Change the World

3.98  ·  Rating details ·  289 ratings  ·  28 reviews
How Design CAN CHANGE the World
Today, everyone is a designer.And the future of civilization is our common design project. How does design help choose our leaders?
Why do we"really"have an environmental crisis?
How can accessible design broaden your audience?
Why does the U.S. economy now struggle to compete?
How has design thinking added to the bottom line of the world s mos
Paperback, 180 pages
Published September 1st 2008 by New Riders Publishing
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Apr 17, 2009 rated it liked it
Recommends it for: Designers new to the concept of ethical design
This might be an unfair review of this book, because I'm not quite the intended audience. Right there on the back, under the publisher's mark, there is a "Book Level" category (boy, do we designers love to categorize!), and it clearly says: "Beginning/Intermediate".

Having already devoured books like Cradle to Cradle, Worldchanging, and Design Like You Give a Damn, all of which go into an enormous amount of inspiring depth about what designers actually are doing about the state of affairs today,
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Advertisement and environmental destruction is an unseparable world said David Berman.
Lots of advertisement nowadays is not environmentally friendly for our health especially mind.
In fact, advertisement cause more and more environmental destruction all over the world.
Designers responsible to that action and with 'good' design we 'designers' can truly do some action to save the world.
Dec 03, 2020 rated it liked it
Solid thoughts from David Berman. The concepts in the book are more and more widely accepted in the design industry. We as designers have a responsibility to think about the content we put into the world. I felt like Berman was doing that thing where you brag about knowing about a band way before anyone else to try and prove you are on the inside.
Apr 19, 2009 rated it liked it
I really want to give this book 4 stars, but honestly, it's just not that good.

Do Good Design is reads like a slim, timely lecture given by a semi-engaging professor. The examples Berman uses come mostly from advertising, and almost completely ignore online media - which for me makes the book seem dated right out of the gate.

David Berman outlines a case for socially responsible design using solid examples of deceptive, dirty design (tobacco, fast food, sex and the degradation of women to hawk
Mar 09, 2010 rated it liked it
The author has many valid points, though some of the logic could use a little polish. Designer is far too general a term, and far too specific, as used in this book. Sometimes it feels like everyone is a designer and sometimes just a select few. A definition of designer would have been helpful. If I were a designer in the main theme of this work I might be proud that design is portrayed as the most important profession. Since most people are not designers it seems the wrong tact to take, especia ...more
Muhammad Fadel
Jan 10, 2013 rated it liked it
Well, i love the way this book argue about nowadays design that put less attention on sustainability. Todays design tend to persuade people to be more consumptive (buying emotionally). Thus, it can also elaborate how todays design also responsible for many cultural distortion in many countries, or so called westernization every-where. Yet, i can not explicitly found one best solution how to balance between economic growth and sustainability through design; a point that will crucially determine h ...more
Nabila Azzahra
Feb 04, 2018 rated it it was amazing
Bukunya bagus. Memberi sudut pandang yang berbeda dari bacaan desain lainnya. Bagaimana desainer ternyata mempunyai peran yang begitu besar dalam kehidupan sosial. Misal desainnya mempengaruhi orang-orang untuk menjalani hidup konsumtif, dsb. Di buku ini mengatakan, jangan hanya menjadikan desain bernilai estetika saja. Namun, harus mengutamakan nilai guna dan manfaat jika dikembalikan lagi dalam kehidupan sosial.
Karina Rios
Mar 12, 2019 rated it it was amazing
Desde que termine mi carrera, pensaba; los doctores pueden curar, los arquitectos mejorar casas, etc. pero los diseñadores como pueden aportar a la sociedad ademas de vender?. Este libro me ha servido de motivacion para creer que mi profesion, lo que amo hacer tambien puede ayudar a las personas.

Es un referente de introduccion para hacer diseño sustentable.
Anatoly Gladky
Dec 12, 2018 rated it liked it
Очень много слов про то, что не надо делать дизайн и вещи, которые направлены на угнетения человека, природы, женщин, детей и прочее. К концу очень нудно. Спасает только хорошая верстка, которую было интересно изучать после прочтения последней книги.
Jul 19, 2016 rated it really liked it
This was a powerful look at the role of ethics and the moral obligations of designers. The author makes the case that overconsumption is the prime issue of our lifetimes, and that designers have a prominent role in spurring this overconsumption on, with the cumulative effects being pollution of our mental environment and inching ever closer to the destruction or crippling of our physical environment. Berman writes in a very easy and conversational way, shows great respect for the reader and huma ...more
Jun 10, 2016 rated it it was amazing
"Marketing can indeed make a positive difference to the world"

I am greatly inspired by this book and have learned a lot of it. It teaches us the concept that there are ways to achieve the same effect of promotion and marketing without giving up on positive and moral messages. It reinforces my belief in that we do not need to lower our values for concepts and ideals we believe in, rather this would encourage us to come up with better and more creative solutions. Love this book. It changes our way
Alfredo Sherman
Jan 10, 2013 rated it liked it
Shelves: design, non-fiction
Tuve la oportunidad de conocer a Berman en persona en un viaje que hizo a mi universidad en el marco de un congreso de diseño. Es una persona cautivante de una cultura totalmente distinta a la nuestra. Uno tiene la oportunidad de apreciar la misma personalidad tanto en el libro como en las presentaciones que hace y en el alcance que le da a su trabajo como activista del buen diseño.

Es un libro completo, con una gran cantidad de investigación y experiencia que muchos viajes le han otorgado. Es un
Jul 01, 2014 rated it really liked it
Shelves: design
Somewhat resembles Papanek's “Design for the Real World”, more into social responsibility and “weapons of mass deceptions”, less into design theory; contemporary view of the concept, in the world built upon social networks, and ever-growing consumerism. It is well seasoned with illustrations and amusing details about world-famous brands, so it is well worth the time reading even if you're not really into design. The book is brief enough (180 pages) for you to go through the whole thing in just a ...more
Nicolas G
Jan 30, 2012 rated it it was amazing
Shelves: cbc, free-choice
Do Good Design was an incredible book, very explanatory of our world's current issues, and mind-opening. David Berman did a great job challenging his readers to not only advertise well but to do good for humanity (in so many ways). Berman meticulously describes our society and how designers shape it with catchy advertisements. I truly recommend it to anyone who wants to become a graphic designer someday because all of us are designers in some way. ...more
Kelly Moore
Aug 01, 2009 rated it it was amazing
This is a really interesting book about the social responsibility that graphic designers can take. Even if you're not a designer, it's an interesting perspective on consumerism, advertising, and offers a lot of insight into our society and how we can make positive changes. I really loved it. It's a good quick read, and very accessible even for people like me who have a short attention span for nonfiction. I would highly recommend it for high school classes studying marketing, art, etc. ...more
Mar 11, 2009 rated it it was amazing
Jay and I both are enjoying this immensely. It's such a rare delight that I have never experienced before, to be reading something so topical, that is of such a recent vintage that events referred to happened only a few months ago and are still happening now.

But, by the way, I like the layout and the interactivity of so many of the pages, having to turn the book sideways, etc.
Mar 07, 2009 rated it really liked it
An inspiring, short volume that introduces the reader to the world of socially conscious design. While not getting too far in depth a plethora of visual examples and personal anecdotes will hopefully inspire interested folks to learn more. Read my full review here: ...more
Mazen Aldarrab
Jul 22, 2010 rated it really liked it
Shelves: reading-it
I read few chapters of the book in the library , liked the conspet behind it . I studied business ethics in the university , and wished - after reading this book - that this book was our main text book . Full of examples and real world cases
Jan 07, 2013 rated it it was amazing
Simple and effective at getting the point across, especially for newbies. When you're finished go research and read more in-depth books and rediscover yourself as a much better informed, ethical designer. ...more
Apr 12, 2013 rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Kristoporus Primeloka
Jun 06, 2016 rated it really liked it
when i've finished this book i realized that we have far more power to make plenty differences to anything we design to. So dont just do good design, do good. ...more
Feb 27, 2011 rated it liked it
Shelves: desain
"today, everyone is a designer. and the future of civilization is our common" ...more
Mar 01, 2016 rated it it was amazing
Every designer needs to read this.
Nov 01, 2009 rated it liked it
Marketing and merchandise is what this world is about today. The people in charge of these things could really do their part to "go green", help world poverty, hunger, etc. ...more
Oct 23, 2012 rated it it was amazing
reading it again everyday! thank you david
Feb 25, 2010 rated it really liked it
Thank you! This was a Christmas present from my Pratt teacher
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Oct 19, 2014
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Nov 16, 2017
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Mar 04, 2021
Anna Bearne
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Nov 21, 2012
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if possible please any one summarize this book chapter wise 1 2 Feb 07, 2014 09:46PM  

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