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The Rack We Built: The Good, The Bad, and the Ugly of Creating Company Culture

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4.88  ·  Rating details ·  8 ratings  ·  2 reviews
In 1998, the thought of launching a startup in San Antonio was ludicrous—but that didn't stop Rackspace's founders from planting their flag in the heart of Texas. Just over two decades later, the scrappy little underdog that no one believed in is a billion-dollar business with more than 6,000 employees worldwide.

One of the first ten account managers hired at Rackspace was
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Paperback, 222 pages
Published October 27th 2020 by Geekdom Media
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Shannon  S
Oct 21, 2020 rated it it was amazing  ·  review of another edition
The Rack We Built gives you the keys to the kingdom. What you choose to do with them, is up to you!

Lorenzo has an incredible talent of bringing a unique voice to normally dry business material. He makes it relatable and accessible. He brought tremendous heart to his stories in his last two books and this one is no different. The Rack We Built does a fantastic job of outlining the psychology of corporate culture. It provides undeniable proof that understanding who you are as a business (behind cl
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