60 Cognitive Biases that Ruin Everything We do

by David Scott

We like to believe that we are rational people — but in fact we are vulnerable to hundreds of established prejudices that cause us to think and behave irrationally. And assuming we 're logical despite evidence of irrationality is known as blind-spot bias. Studying how many people do irrational things was enough for psychologist Daniel Kahneman to win the Nobel Prize in Economics, opening up the rapidly growing field of behavioral economics. Similar experiences reshape everything from marketing to criminology. Hoping to clue you — and myself — into the prejudices that influence our decisions, I've compiled a long list of the most prominent.

70 pages, Kindle Edition

Published September 22, 2020

About the author

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David Scott, Ph.D.