Mass Communication Theories: Explaining Origins, Processes, and Effects

by Melvin L. DeFleur, Margaret H. DeFleur

Mass Communication Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

380 pages, Paperback

First published August 28, 2008

Reviews

[Sri Sirait]

This book is very good for people around the world

[Emmy Acky]

Social expectations theory

[Marwaeltaweel]

Good