The PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR agency, Matias Rodsevich. After years of sharing tips and helping people create their own proper PR strategies, or scaling their strategies up, he now brings us this book which is foundational for PR and will help PR improve across the board. Matias also created the first PR community called PRlab, which he used as an inspiration for creating this book full of actionable examples, from one of the fastest growing startups in the world. This book is the manifestation of that community and his years of work experience. It is an entertaining and useful guide that will help anyone attempting PR for the first time, or trying to improve their PR practices.
Great PR book! Recommended for those starting in the communication field or launching a startup! This book gives you the key ingredients for your company to improve its corporate image and reputation! A must-read if you want to succeed in today's business world and also must-read if you just want to enjoy a good book.
This is a really good and useful book for PR. You can really tell Matias has a lot of experience in the field, as it is very informative and provides some key insights for the right PR strategies. I used it to do PR and I can tell it really made me improve. Easy to read and straight to the point. I'd recommend it to everyone!
This is a very useful book for PR pros trying to build a proper foundation for their PR strategies - whether they work for an agency or in-house. It is short and to the point, and easy to follow along!
You can really tell Matias has a lot of experience with startups, and he makes this intimidating area seem very approachable! A very informative read with no jargon, just an in-depth, helpful guide to PR.
Matias Rodsevich created an excellent guide if you wish to learn and create great strategies to achieve your goals and be successful with your career. The PR Paradox: How to Master the Art of PR as a Startup or Scale-up has several explanations that can help us be positive when having changes in our businesses. We know that changing is always vital, but sometimes it can also be quite nerve-racking. Well, don’t get nervous, because Matias uses a simple language and provides us with several explanations so that even though you are quite new in this area you won’t feel overwhelmed. Right from the beginning you will be introduced to the key topics about PR and how you can build your brand right from the beginning. « Don’t try to boil the ocean, be selective, start with a few key relationships, treat them well, and build from there. Do things well, consistently. This book talks about how to do it all!» Through the whole book I felt that I was having a class at the university about this, because the explanations are thorough and accompanied by study cases. You can definitely see how Matias has a great knowledge in the PR world and as a marketing student I have to admit that it was truly refreshing to read his book. «You should take advantage of all the opportunities to build a positive public image. An effective PR strategy will help you differentiate yourself from others and develop a story that resonates with your audience. » It is a breath of fresh air! I think that this book is really important for us to know how to become a great PR.