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Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling
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Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling

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4.80  ·  Rating details ·  5 ratings  ·  3 reviews
Improve customer and employee loyalty with your brand stories

Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political
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Paperback, 208 pages
Published March 8th 2021 by Wiley
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Monika
Mar 06, 2021 rated it it was amazing
Storytelling has been flavour of the month in organisations for some time now. Anyone can spin a yarn - although not all do it effectively. If you really want to sharpen the strategic focus of those yarns and captivate people with your message - this book will show you how, and how to take those your work/ volunteer with on that journey too. Filled with real life stories, examples and personal anecdotes, this book is not just for corporates. The guidance re “brand” stories can equally be applied ...more
Zoe Routh
Feb 19, 2021 rated it it was amazing
Ral produces another fine book on storytelling, this time focusing on stories that brands (ie organizations) can cultivate for influence. Not only is it full of great stories (of course!) but the reader is led through them with Ral’s unique and witty quips. Very amusing! She finishes with a practical guide on how to find and craft your own organization stories.
Rhonda Grant
Mar 19, 2021 rated it it was amazing
Authentic and practical!
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Gabrielle Dolan can tell you a story or two.

In fact, it was while working in a senior leadership role at National Australia Bank that she realised the power of storytelling in effective business communication. Since that epiphany, Gabrielle has found her calling as a global thought leader on authentic leadership and business storytelling.

A highly sought-after keynote speaker, educator and author,
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