E-COMMERCE OPERATIONS MANAGEMENT

by Qing Cao, Qing Cao

This text focuses on managerial issues of operations management for e-commerce businesses. Specifically, it seeks to help students interested in the managerial aspects of running e-businesses know what is important in their operations, including personnel, technology and systems. The work shows how the basic content of operations management (such as quality, inventory, product design and so on) should be applied in an e-business. E-commerce research findings and methodologies have been incorporated to offer a broader range of academic contributions. The text is based on empirical evidence provided by numerous e-commerce organizations and research scholars. The text also presents a detailed, step-by-step set of procedures and successful strategies that readers can use immediately. New knowledge has to be made easy to use and the authors have integrated the current theory with current practice so that readers can see the benefits and use them without delay.

308 pages, Hardcover

First published July 1, 2002

Reviews

[Nguyễn Đại]

best book ever

[Louis Lamoureux]

OK, but a little light

[Will Burns]

Reading books by academics always reminds me of how little they know in comparison to those actually doing the roles. I had a similar feeling reading this. I found it useful enough as an overview and it had enough useful tips to get a 3/5. However, it is those working in companies who are coming up with the solutions and re-writing the rules. Those in academia simply do a good job of recording it.