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First Comes Like

(Modern Love #3)

3.59  ·  Rating details ·  3,931 ratings  ·  945 reviews
The author of The Right Swipe and Girl Gone Viral returns with a story about finding love in all the wrong inboxes...

Beauty expert and influencer Jia Ahmed has her eye on the prize: conquering the internet today, the entire makeup industry tomorrow, and finally, finally proving herself to her big opinionated family. She has little time for love, and even less time for the
Kindle Edition, 432 pages
Published February 16th 2021
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Jenny Zemke-James I think this is a good romance for a 13 year old. The sex scene is very low heat, pretty chaste as far as romance sex goes. Also very realistic for th…moreI think this is a good romance for a 13 year old. The sex scene is very low heat, pretty chaste as far as romance sex goes. Also very realistic for the first time for the heroine. There are no unrealistic penetrative Os in this book for the virgin's first time. But they are a committed couple who are already married by the time the sex scene comes at the end if that's important to you. Also this book deals with positive body image, loving female friendships, and healthy family dynamics. I would let my teenager read it. I hope this helps! (less)
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Average rating 3.59  · 
Rating details
 ·  3,931 ratings  ·  945 reviews

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Jan 12, 2021 rated it liked it  ·  review of another edition
***ARC provided through NetGalley***

This installment in the modern love series was very cute, just the right vibe to brighten up the dreariness of January. Like with the previous books, I love Alisha Rai's strong female lead and the attention that she places on sisterhood (blood-related or not). I also found the dynamic between Dev and Jia very sweet, with all the drama that they faced being in different parts of the entertainment industry.

There was one thing that made this work a bit less for m
Dec 02, 2020 marked it as to-read  ·  review of another edition
Please don't let the Muslamic aspect to this be butchered. ...more
mina reads™️
I didn’t love this quite as much as I thought I would but Dev and Jia were cute and this relationship was very wholesome! Loved seeing a hijabi heroine in a romance 🥰
Nilufer Ozmekik
Oct 29, 2020 rated it really liked it  ·  review of another edition
I think Jia’s story was the sweetest, most lighthearted and well written one of the series! Ms. Rai adroitly and gently handled the sensitive issues like beliefs, conservatism, tradition, religion, grief, abandonment, self respect. Without provocation and trying to give political, social messages, she drew the line so professionally for giving us a unique romance and meaningful, motivational, poignant family bounding story with lovely characters.

Both Jia and Dev were decent, genuine, adorable
2.5 stars

At the beginning of this book, I was loving the relationship between Jia and Dev. Jia is a beauty YouTuber and she's catfished by someone pretending to be Dev, the son of a famous Bollywood family. Jia decides to take the steps to meet him in person and he has no idea who she is. They're photographed together, though, and Jia's family think she's hiding a boyfriend from them, so she asks Dev to fake date her to get her family off her back. This set up sounds like strong bones for an am
Jul 05, 2020 marked it as to-read  ·  review of another edition

Jan 28, 2021 rated it it was ok  ·  review of another edition
*sigh* This was sadly disappointing. I read the first book in the series and loved it. I saw the premise of this: Pakistani Muslim hijabi beauty influencer heroine, Bollywood movie star hero, plus fake dating? Sold!

And I think the beginning of the book was great. I really like Jia as a strong female lead with more traditional ideals, and I like the idea of featuring a more culturally traditional couple as well. But it mostly ended up being really...bland. By the end of the book I believed the c
On the Same Page
ARC provided by the publisher through NetGalley in exchange for an honest review.

If you're a Muslim hijabi (like me), you've probably been eyeing this book with mixed feelings. If you've read any of Alisha Rai's books before (like me), those feelings have probably been veering more towards dread than optimism because Alisha Rai usually writes deliciously steamy romances, which doesn't jive when your heroine is Muslim.

Let me put your mind at ease: it's a pretty good book.

On the day Jia Ahmed meet
Aug 20, 2020 rated it liked it  ·  review of another edition
Shelves: 2021-releases, arc, aoc
☆ 3 / 5 ☆

The Right Swipe (Modern Love #1): 5 / 5
Girl Gone Viral (Modern Love #2): 4 / 5

“It was weird, to feel like she’d connected so deeply with someone she’d never even been in the same room with.”

This was a really sweet book but it lacked tension and it was sometimes hard to get through because it felt like not much was happening despite the premise.

Jia is an influencer trying to get her metrics back up, Dev is an Indian soap opera star, and they’ve been dming for a little while. Or so J
Happy to say that this series gets better with each book! I loved Jia and Dev's relationship, I thought the pacing was really well done and both of them didn't take 100 years to go after what they want which is a huge pet peeve of mine in books.

thanks to and Harper Audio for an ALC of this book
Sarmat Chowdhury
*Received an arc from working at Barnes & Noble which was provided by the publishing company, Avon Books*

I have heard about Alisha Rai, and her series of romance novels that star POC leads and feature South Asian leading ladies, featuring social media to add to the tropes implemented in these New Adult romance novels. First Comes Like takes the Desi serial tv tropes, the allure of Bollywood, Beauty vlogs, and two unique romance main characters to create a book that showcases themes not generall
*ARC kindly provided by the publisher via Netgalley in exchange for an honest review.

Before reading:
That hijabi heroine on the cover 🥺 Hope this doesn't suck.
I hope they standardized the changes of the cover to not show her collarbone, too.


After reading:
Oh no. Oh man. This kinda sucked.

*2.5 stars ⭐️*

Firstly, I did not find any glaring problems concerning the Muslim representation. Disclaimer: I am Malay Muslim, and cannot comment on the Pakistani-American (heroine Jia) or the Indian (
Feb 13, 2021 rated it liked it  ·  review of another edition
Shelves: 2021, netgalley-2021
3.25 sweet romcom stars

Meet Jia, an influencer known for her makeup and beauty videos, she’s Pakistani, Muslim, and wears a hijab. She’s also a little bit in love with a handsome Bollywood star Dev, thanks to the romantic texting they’ve done for the past year.

Once she sees that Dev will be in the US for filming, she finds a way to “meet” him in person at a party. Imagine her shock when he says that he has no idea who she is! Soon the whole catfishing story comes out and Jia is devastated. Later
Fadwa (Word Wonders)
I received an ALC from Librofm in exchange of an honest review.

I was really looking forward to this book, seeing how I LOVED Jia in some of Alisha Rai's previous books and this was (correct me if I'm wrong) her first romance centering a hijabi. But although I enjoyed it overall or at least didn't actively dislike it, it ended up being quite the mixed bag. And it all boils down to the fact that tropes wise, this was great and it had some cute moments, that being said, said tropes weren't exploite
nick (the infinite limits of love)
Though I vastly prefer Alisha Rai's Forbidden Hearts series because it plays more into the tropes I like, I have been enjoying her Modern Love series. First Comes Like was the book that I mostly had my eyes on because it focuses on Jia, who was a major secondary character in Wrong to Need You. I really liked what Alisha did with this book. For me, she delivered with a character-driven slow-burn romance between two likable characters.

I've always liked Jia, who is now a beauty guru and influencer
Ⓐlleskelle - That ranting lady ッ
A muslim heroine with a hijab on the cover, online flirting, poesy wooing, catfishing and fake dating with an international Bollywood superstar?
I know I've had a less than stellar experience with the first book of the series but this one has me so EXCITED! Fingers crossed and bring on February 2021!
Jamie Rosenblit
Dec 03, 2020 rated it it was amazing  ·  review of another edition
Shelves: arcs
In recent years, Alisha Rai has become a must read romance author for me. Her modern love series (The Right Swipe, Girl Gone Viral and now First Comes Like) are some of my favorite romances and I look forward to each new release. Following Rhiannon & Katrina's stories in the first two installments, we now move to Dev & Jia. If you've read the first two books, you might be expecting a ton of steam in this one, but this deals with the issues of virginity and marriage, so it is light on steam. This ...more
Jun 18, 2021 rated it really liked it  ·  review of another edition

I know I'm in the minority opinion, but this was actually my favorite in the series and that's saying something, as I really enjoyed the first two books.

I found it so refreshing to read a Romance following a different cultural perspective than my own. I loved all the characters and arc of Jia and Dev's relationship. Swooning.

Full review to come...stay tuned!!!


I really enjoyed the first two books in Alisha Rai's Modern Love series and am so excited to be reading this one thi
Alisha’s romance novels have a special place in my heart, so I was already excited for the release of this trilogy finale. And then when I got the opportunity to be a part of the blog tour, I was ecstatic. And this book lived up to all my expectations.

Jia is such a wonderful character. As a South Asian woman, I personally know how hard it is to defy our parents’ expectations from us and carve our own path, so Jia choosing to be a beauty influencer with an ambition to do more is really very admi
Feb 15, 2021 marked it as to-read
ebook Giveaway Win!
Lacey (laceybooklovers)
This is more of a 3.5. Not my favorite of the series but still good. I wish we got more at the end though!
definitely my favorite book in this series!!
I loved the slow burn and how the author dealt with all aspects of the story
but I wish we had more time with the main couple being in a relationship
Sep 14, 2020 marked it as to-read
*looks at cover*
*reads summary*
Lemme just sit right here.
4.5 stars

Oh that was so gooooood!!! 😳

Kate Olson
3.5 rounded up (free audio review copy from

Here’s what made me stick with this audiobook instead of DNF:
* The crossover of the Modern Love and Forbidden Hearts series - I loved all of those other books and kept aching for MORE MORE MORE of their characters and was excited every time they appeared
* the way Rai incorporated the lasting trauma of COVID without ever actually ever mentioning COVID. It’s hard to make stories undated and I think Rai did that here - anyone who lived through t
Ezinwanyi Chinyere
3.5 stars
I liked Jia and Dev but this story moved at a slower pace and lacked the angst level like the prior two books in the series. They didn’t have a hot chemistry. It was more mellow and chaste.
It’s pretty straight forward a catfish story turned fake relationship.

At first glance, Jia seemed like she was kind of weak but she really had a subtle inner strength. Yes she craved her family’s approval but she still went about life doing the things she wanted. Dev was a good guy who took in his ni
Jan 28, 2021 rated it really liked it  ·  review of another edition
Shelves: romance, poc-authors, 2021
Truthfully, I loved the drama. The story starts off super strong with Jia getting into a swank Hollywood party to meet this guy she’s been chatting to online; a famous Bollywood star that came from a famous Bollywood family. The only sad part is that he had no clue who she was when they finally meet. It’s only until later that we realize who was doing the catfishing, but I loved that their meet cute wasn’t anywhere near cute.

And I’m glad it worked out for them. I loved both Jia and Dev as a coup
Jan 10, 2021 rated it really liked it  ·  review of another edition
Thank you to the publisher for the eARC!

This book follows Jia. She goes to confront Dev at a party and finds out she had been catfished. One thing leads to another and they develop a friendship that turns into a fake relationship that moves towards something more.

I enjoyed getting to know Jia more and seeing how she approaches life and love. I liked how Jia and Dev complemented and supported each other despite the way their relationship starts.

This was a lovely third story in Alisha Rai’s Modern
Bookphenomena (Micky)
First Comes Like was the clashing of two people, two cultures, two faiths, all in a romantic context. It was ambitious plan that worked. Added to this was a faux-mance storyline, catfishing, fame and fortune. I thought it was a clever plot.

I don’t think I’ve read a Hindu/Muslim romance before (probably shame on me for not searching this out) but it was nice to see and interesting to read this level of heat in that context. Alisha Rai executed this with careful handling and sensitivity to the pro
trigger warnings: death of family members, drug and alcohol mention, cheating spouse mention, car accident mention, catfishing, sex and nudity, panic attack, estrangement from family mention, racist microaggressions, grief, anxiety

The third installment to the modern love series by Alisha Rai was so wonderful and cozy to read. This book was infused with pop culture and social media easter eggs to the point where spotting references became quite an enjoyable scavenger hunt for me. I loved Jia and
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Other books in the series

Modern Love (3 books)
  • The Right Swipe (Modern Love, #1)
  • Girl Gone Viral (Modern Love, #2)

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