The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin, Geoffrey A. Moore (Foreword)

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Genres: Nonfiction, Social Media, Business

236 pages, Paperback

First published April 1, 2007

Reviews

[Catherine Stapleton]

I'm reading up on blogs. This is primarily a marketer's guide, but it's been a great resource for me in terms of references to on line sites, blogs, and even blogs about blogs. Pretty interesting.

[Bethharte · Rating 4 out of 5]

This is a great book for people (esp. business people) who are new to social media. In an easy to read format it helps to explain how influencers have changed the way people buy.

[Tamar Burton · Rating 5 out of 5]

I read this book around 10+ yrs ago as the blogosphere was evolving. This was a timely read that lends to how trends and innovation intersect.

[Teena in Toronto · Rating 4 out of 5]

I find the whole of concept of social media and how far we have come in so little time fascinating!

And this was an excellent book which covered the subject very well.

The various topics include blogging and podcasting, standards, enthusiasts, the power of influence, how big business is using it, viral marketing and next steps.

Even if you just have a personal blog, it is still an interesting read to discover how businesses are using social media to change the way they provide information to us and how we are willing to accept it.

[Allie · Rating 2 out of 5]

This book brings up some good points about the usefulness of the social marketing. The book was printed about 2 years ago, so there's much more to talk about when it comes to social marketing than was available at the time he was writing. I would tend to say that this book could just as easily been published as a journal article, but hey, the guy wanted to write a book.

[Alison Kenney]

This was an OK read. I read it for work and ended up taking notes on lots of social media influencers I want to follow. But it wasn't a terrifically-written book. More like lots of blogs strung together.

[Ron · Rating 3 out of 5]

Fascinating Book...Learned alot. A bit long and the writing style was ok, but it was superior in terms of content. Worth the read

[Alison]

Recommended by Deb O.

[Erin · Rating 5 out of 5]

A great book for anyone in Marketing to pass on to co-workers or customers who might still think that Web 2.0 is just a fad.

[Thom · Rating 3 out of 5]

Read in 2007

[Kristina · Rating 5 out of 5]

Great book on how companies, large and small, can leverage the power of social media to strengthen their brands and better communicate with their customers.

[Ron Arden · Rating 5 out of 5]

Good understanding of how individuals have become the new influencers because of the internet and social media tools.

[Lori Grant · Rating 4 out of 5]

A should-read book on social media for the knowledge worker, manager, executive, or entrepreneur.

[Jonathan]

I preferred Groundswell to this book. It seemed a little out of date actually.

[Jonathan Palay · Rating 4 out of 5]

I preferred Groundswell to this book. It seemed a little out of date actually.

[Christopher Carosa]

A bit dated but an excellent trip down memory lane. Still, it contains several pertinent money quotes, perhaps even more obvious now than when it was originally written.