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Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients
* Market-specific to financial services * CD Rom providing KAM analysis software, and access to further support. * Practical tools, both in the text and the CD-ROM Building on the success of Peter Cheverton's generic book, Key Account Management, (now in its third edition), Key Account Management in Financial Services follows a broadly similar structure but is aimed at sal ...more
Hardcover, 608 pages
Published March 1st 2005 by Kogan Page
(first published November 3rd 2004)
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