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Moimoi―Look at Me!: A High Contrast, High Color Board Book with Shapes, Colors, and Sounds to Soothe Your Crying Baby
A playful high-contrast board book from the University of Tokyo “Baby Lab”—scientifically proven to hold baby’s attention
“Full of delicious colors and . . . real charm.” —The Wall Street Journal
What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books!
How do you say it? “Moi” (もい) is a fun nonsense word that rhymes with “koi.” You can change how you say it to match what the moimoi are doing—as they dance, grow, and even sing . . .
Where do they come from? At the University of Tokyo “Baby Lab,” Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too!
“Full of delicious colors and . . . real charm.” —The Wall Street Journal
What are moimoi? Playful moimoi have bold stripes and big, bright eyes. Babies find them captivating and will even stop crying to look. Parents in Japan swear by moimoi and have purchased over 500,000 books!
How do you say it? “Moi” (もい) is a fun nonsense word that rhymes with “koi.” You can change how you say it to match what the moimoi are doing—as they dance, grow, and even sing . . .
Where do they come from? At the University of Tokyo “Baby Lab,” Dr. Kazuo Hiraki tested many different high-contrast designs. Babies looked at moimoi for twice as long as the competition. Your newborn or toddler will love moimoi, too!
- GenresPicture Books
24 pages, Board Book
Published April 6, 2021
8 people want to read
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Displaying 1 - 4 of 4 reviews
August 16, 2021
Full of mostly the same sound said with different intonations (question, statement, exclamation, quietly, loudly, stretched out, etc.).
No more nonsense than a lot of Seuss. The pictures are bright and colorful and you can see amoeba-like critters that interact in a vague way.
I'd be game to try this with a crying baby to see if it would calm them.
No more nonsense than a lot of Seuss. The pictures are bright and colorful and you can see amoeba-like critters that interact in a vague way.
I'd be game to try this with a crying baby to see if it would calm them.
April 8, 2021
It really works! My baby grandson was intrigued.
March 6, 2025
developed in a lab. fun for the adult to interpret. after 12mo our bubs lost interest but for littlests it's great.
December 29, 2021
PHONOLOGICAL AWARENESS; PRINT MOTIVATION
Displaying 1 - 4 of 4 reviews