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Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It

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4.67  ·  Rating details ·  6 ratings  ·  0 reviews
Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company's lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market ...more
Paperback, 380 pages
Published June 2nd 2020 by Lioncrest Publishing
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Ashley Poston made her name with Once Upon a Con, a contemporary series set in the world of fandom, and her two-part space opera, Heart of...
27 likes · 3 comments
“When your business looks and sounds like everyone else, you’re effectively at a cattle-call audition. Like 99 percent of the companies out there, you are failing to differentiate in a way that’s blatantly obvious to customers, which makes you a me-too commodity forced to compete on price when competition increases and/or demand ebbs.” 0 likes
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