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The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors

4.26  ·  Rating details ·  66 ratings  ·  6 reviews
Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.

When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the m
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Paperback, 116 pages
Published June 23rd 2020 by Wharton School Press
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Bojan Tunguz
Oct 12, 2020 rated it it was amazing  ·  review of another edition
Startups, especially tech startups, have become mythologized and have assumed greater-than-life status in American, and increasingly global, popular imagination. It is not hard to understand why this might be the case: as I write this, the economic wealth, influence and power is inexorably moving towards the high tech sector, which in turn is dominated by startups-turned-tech-behemots. And in the world of startups, there are those that seem to capture the most attention and imagination: the so-c ...more
Thiago Marzagão
There is a whole lot of counter-intuitive, evidence-based knowledge in this book. Founder age doesn't matter, solo-founded startups actually do better on average than co-founded ones, org charts matter, skilled middle managers matter, and my favorite one: past a basic quality screening, "Experts like venture capitalists are not really any better at predicting which early stage companies will succeed than any other reasonably informed individual."

It's telling that a mere 49 souls have rated this
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Abdullah Moai
Dec 15, 2021 rated it really liked it  ·  review of another edition
Great short book dispelling a lot of common misconceptions and general fantasized expectations from both the public and investors who sometimes make structured rules based on conventions when they are actively trying to be contrarian (but ending up hilariously and simultaneously the same).

I did feel towards the second half that much of the data driven approach can also be misleading, maybe that's my own bias on not taking academic data as a proxy for truth, seeing how often academics are far fr
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Darya
Jul 27, 2020 rated it it was amazing  ·  review of another edition
This is a nice book about basics of starting a company. Although there is no formulae for success, still there are some basic points at least to read about and decide if the journey is for you. Walking through this path is a tough choice and definitely needs an important component that no one can teach. I call it desire to succeed
Winy Pariss Antoine
This book is very enlightening. It was everything that I expected plus more. Every aspiring entrepreneur should read this book to strip away the misconceptions of startups. It will help you understand there is no such thing as the monomyth in entrepreneurship. Overall a well-written book.
Masayuki Arai
Apr 16, 2022 rated it really liked it  ·  review of another edition
funny facts :)
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