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First Comes Like

(Modern Love #3)

3.79  ·  Rating details ·  277 ratings  ·  164 reviews
The author of The Right Swipe and Girl Gone Viral returns with a story about finding love in all the wrong inboxes...

Beauty expert and influencer Jia Ahmed has her eye on the prize: conquering the internet today, the entire makeup industry tomorrow, and finally, finally proving herself to her big opinionated family. She has little time for love, and even less time for the
Paperback, 432 pages
Expected publication: February 16th 2021 by Avon
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Average rating 3.79  · 
Rating details
 ·  277 ratings  ·  164 reviews

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Dec 02, 2020 marked it as to-read
Please don't let the Muslamic aspect to this be butchered. ...more
Nilufer Ozmekik
Oct 29, 2020 rated it really liked it
I think Jia’s story was the sweetest, most lighthearted and well written one of the series! Ms. Rai adroitly and gently handled the sensitive issues like beliefs, conservatism, tradition, religion, grief, abandonment, self respect. Without provocation and trying to give political, social messages, she drew the line so professionally for giving us a unique romance and meaningful, motivational, poignant family bounding story with lovely characters.

Both Jia and Dev were decent, genuine, adorable
Jul 05, 2020 marked it as to-read  ·  review of another edition

Ⓐlleskelle - teamSøren♗ ⊲I like big b00ks⊳
A muslim heroine with a hijab on the cover, online flirting, poesy wooing, catfishing and fake dating with an international Bollywood superstar?
I know I've had a less than stellar experience with the first book of the series but this one has me so EXCITED! Fingers crossed and bring on February 2021!
Jamie Rosenblit
Dec 03, 2020 rated it it was amazing  ·  review of another edition
Shelves: arcs
In recent years, Alisha Rai has become a must read romance author for me. Her modern love series (The Right Swipe, Girl Gone Viral and now First Comes Like) are some of my favorite romances and I look forward to each new release. Following Rhiannon & Katrina's stories in the first two installments, we now move to Dev & Jia. If you've read the first two books, you might be expecting a ton of steam in this one, but this deals with the issues of virginity and marriage, so it is light on steam. This ...more
nick (the infinite limits of love)

I really loved what Alisha Rai did with this book. Jia and Dev's story is a slow-burn one and I appreciated how respectful they were of each other's beliefs. I did want just a bit more from the ending, but overall, I had a good time with First Comes Like.

Note: this book is not as steamy as Alisha's usual books because Jia is waiting until marriage to have sex.
Jan 10, 2021 rated it really liked it
Thank you to the publisher for the eARC!

This book follows Jia. She goes to confront Dev at a party and finds out she had been catfished. One thing leads to another and they develop a friendship that turns into a fake relationship that moves towards something more.

I enjoyed getting to know Jia more and seeing how she approaches life and love. I liked how Jia and Dev complemented and supported each other despite the way their relationship starts.

This was a lovely third story in Alisha Rai’s Modern
trigger warnings: death of family members, drug and alcohol mention, cheating spouse mention, car accident mention, catfishing, sex and nudity, panic attack, estrangement from family mention, racist microaggressions, grief, anxiety

The third installment to the modern love series by Alisha Rai was so wonderful and cozy to read. This book was infused with pop culture and social media easter eggs to the point where spotting references became quite an enjoyable scavenger hunt for me. I loved Jia and
Sep 14, 2020 marked it as to-read  ·  review of another edition
Shelves: most-anticipated
*looks at cover*
*reads summary*
Lemme just sit right here.
I really enjoyed this. A hijabi heroine, fake relationship trope, what's not to love? This lacked the angst that I usually enjoy, but it was so sweet and sincere without being cheesy that I didn't miss it. ...more
Sarmat Chowdhury
*Received an arc from working at Barnes & Noble which was provided by the publishing company, Avon Books*

I have heard about Alisha Rai, and her series of romance novels that star POC leads and feature South Asian leading ladies, featuring social media to add to the tropes implemented in these New Adult romance novels. First Comes Like takes the Desi serial tv tropes, the allure of Bollywood, Beauty vlogs, and two unique romance main characters to create a book that showcases themes not generall
Jan 08, 2021 rated it really liked it
My very first Goodreads giveaway and it’s from one of my favorite authors! Alisha Rai offers a light-hearted escape from the onslaught of recent current events (I thought 2020 was over!) and grim reality. The first installment of the “Modern Love” series was an edgy and hilarious take on love in the dating app age. The second book, released during the pandemic, was prescient with its themes of self-isolation and mental health; even sourdough makes an appearance. This (final? But Lakshmi!) chapte ...more
Brittany J. (BNJreads)
Dec 11, 2020 rated it really liked it
Thank you to @netgalley and @avonbooks for the gifted copy of First Comes Like by Alisha Rai!

Well I didn’t want that to ended so endearing and unexpected considering it all started out as a CATFISH! I said in the beginning that I wasn’t a fan of the fake relationship trope because I could see the train wreck coming but in this case it delivered a true romance that I’m sad it’s over! I want more of Dev and Jia NOW! I found myself overjoyed for them both having found something real, some
Dec 11, 2020 rated it really liked it
Such a sweet romance featuring social media beauty influencer Jia and famous Bollywood actor Dev who, unbeknownst to him, was the face of Jia's catfisher. Featuring Fake Dating, Only One Room at the Inn, and more delightful romance tropes.

I think this is the first romance I've read with a hijabi heroine, and Jia was SO great! I especially loved the way the book handled sex. Jia is chaste but sex positive. (view spoiler)
3.75 {Thank you Avon and NetGalley for the advanced copy in exchange for my honest review.}

First Comes Like by Alisha Rai is a wonderful blend of modern career paths and traditional family and cultural expectations in this fake dating romance. I really enjoy the diverse cast of characters in this series, as well as the heavier topics covered (grief, loss, abandonment).

I don't love the catfishing trope, so I was glad that it happened mostly before the start of the book. The progress from there ke
Aug 20, 2020 rated it liked it
Shelves: arc, aoc, 2021-releases
☆ 3 / 5 ☆

The Right Swipe (Modern Love #1): 5 / 5
Girl Gone Viral (Modern Love #2): 4 / 5

Jia and Dev were really sweet but the shining star for me was Luna! <3


ARC provided by NetGalley in exchange for an honest review.
Jan 06, 2021 marked it as dnf
DNF - I couldn't get into this one. I appreciate the free review copy from Libro FM, but I have to move on. I liked the premise but just could not get into the story and didn't care about the characters. Snooze fest for me. Next! ...more
Heather Hill
Dec 05, 2020 rated it liked it
Shelves: audiobook, 2020
Alisha, what happened here???? I wanted to love this one, but instead, it just fell super flat and the pacing was weird and off as hell. I feel like we didn't get any real tension until about 90 percent in, and by that time, it just felt forced and not realistic. Dev was kind of too perfect for a love interest and while I related somewhat to Jia's insecurities and family pressures, there was definitely just little to no chemistry for me between these two MCs. I really don't know what happened af ...more
Shireen Hakim
Nov 05, 2020 rated it it was amazing
I've enjoyed reading many of Alisha Rai's entertaining romance novels, and I thought I had already found my favorite, but now I know it's FIRST COMES LIKE.

Rai's talent really shines in this fresh story about a sweet Muslim influencer and a devoted Bollywood hero. Protagonist Jia Ahmed is relatable despite her beauty and social media success, yet is the tragedy-ridden oldest brother and grandson Dev that will capture readers' hearts. Their innocent courtship and fauxmance is delightful, but its
Stephanie (read_with_steph)
The third in Alisha's Rai's Modern Love series (which can be read as a stand-alone and/or out of order) is a unique love story full of twists and turns worthy of a Bollywood soap. I can't pretend to know whether it is culturally accurate, respectful, representative, or anything else other readers may be curious about. But I can tell you I immensely enjoyed the story.

We see the return of Jia, a Muslim beauty YouTuber who soon learns out the guy of the dreams she's been talking to online... isn't.
N.G.Peltier N.G.Peltier
This was a sweet romance between two people who are pretty opposite but just work? Dev is pretty famous in India as a Bollywood actor and so is his family. Jia is also famous as a makeup influencer.
I love how she wears bright colours and makeup and Dev is a serious guy but he's just so sweet and supportive of her.

They don't have the best first meeting but circumstances leads them to fake dating when a photo of the two of them in an intimate looking embrace is revealed!

I love books where the f
Ritu Bhathal
Dec 31, 2020 rated it really liked it
What a delight First Comes Like was, to read!
Having enjoyed the first two of the Modern Love series, by Alisha Rai, The Right Swipe and Girl Gone Viral, I was chomping at the bit for this next instalment in the series.
This time we focussed on Jia, a Social Media influencer and successful vlogger, and her love life choices.
It was a breath of fresh air to have a heroine with a headscarf, but that not to be the main point. Heaven knows women of all backgrounds have love lives and similar feelings,
Dec 29, 2020 rated it liked it
First Comes Like by Alisha Rai. Thanks to @avon and @netgalley for the e-Arc ⭐️⭐️⭐️

When instagram influencer, Jia, finally meets Bollywood soap star Dev, she remembers all their social media chats with pleasure. That is until he doesn’t know who she is. After undercoving the catfish scheme, they begin to know each other and engage in a fake dating scheme.. each for reasons of their own.

There were many things about this book I liked, and a few that I didn’t. It was an enjoyable read and I liked
The first two books in the series were awesome reads so I had high hopes for Jia's story. When first introduced in an earlier series, I loved that in a family of doctors, Jia is crushing it as a social media influencer.

Jia thinks she's been texting with Bollywood royalty/superstar Dev. But when she attends an event, just so she can meet him in real life, he has no idea who she is. Embarrassed and heartbroken, Jia realizes she's been catfished.

Then Events Happen and Jia and Dev find themselves in
Dec 20, 2020 rated it really liked it
I love the Modern Love series and this newest installment is a perfect addition to a great series. We met Jia Ahmed in book 2 of the Forbidden Hearts series (Wrong to Need You) and Jia is featured in Rhiannon and Katrina's books as their friend and roommate.

In First Comes Like, Jia has been having online and text conversations with Dev Dixit for a year and wants to finally meet him in person. Dev is a well known Indian soap actor from a Bollywood family and he is in LA shooting a new show. Unfo
Dec 16, 2020 rated it really liked it
(Disclaimer: I received this book from Netgalley. This has not impacted my review which is unbiased and honest.)

TW: panic attack

First Comes Like was a charming story about second chances and embracing what life throws at us. It's an action packed fast read - I devoured this book in one day! I just couldn't stop reading and I adored reading Jia and Dev's chemistry. Talk about instant and sizzling! This dual POV story allows readers to get to know both Jia and Dev better. To see the ways that Ji
Amanda B
Dec 11, 2020 rated it really liked it
I was so excited to receive this eARC from NetGalley and the publishers in exchange for an honest review. I loved the first two books in this series and was beyond excited to read Jia’s book. I’m happy to say that I loved this one just as much.
Jia is a beauty influencer. She is feeling like her content is stale and she wants something new. Her dream is to have her own make up line, so that is what she’s working toward. I thought it was really interesting to read about someone that was an influe
Jacqueline Holmes
Jan 08, 2021 rated it really liked it

This book was unlike many other romance novels I have read and it was so refreshing! I started to get tired of reading romance last year since I felt like a lot of the plots were so cookie cutter. There's always a fallout (or two) and a grand gesture (or three) before the couple ends up together for good. There was obviously a bit of drama in this book, but it was an entertaining and unique type of drama. Despite the fact that the character's relationship moves very quickly through its stag
Kari Ann Sweeney
PUB DATE 2.16.21 Thank you to for the librofm for the ALC.

I enjoyed the first two books in the Modern Love series-𝘛𝘩𝘦 𝘙𝘪𝘨𝘩𝘵 𝘚𝘸𝘪𝘱𝘦 and 𝘎𝘪𝘳𝘭 𝘎𝘰𝘯𝘦 𝘝𝘪𝘳𝘢𝘭 (GGV more). But you can't win them all, because the latest installment didn't work for me.

* Hijab wearing South Asian POC as the lead.
* Low steam/Door ajar romance: Both characters follow propriety and modesty according to Islam and are waiting for marriage so there is a very slow burn.

*Too much going on- catfishing, fa
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Other books in the series

Modern Love (3 books)
  • The Right Swipe (Modern Love, #1)
  • Girl Gone Viral (Modern Love, #2)

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