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Survey Methodology

3.71  ·  Rating details ·  83 Ratings  ·  7 Reviews
An accessible introduction to the science and application of sample surveys
Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. W
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Paperback, 424 pages
Published April 1st 2004 by Wiley-Interscience
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Natalie
Oct 06, 2009 rated it really liked it
Shelves: sociology
Useful for social sciences survey building but since my work is leaning more towards qualitative work these days, I didn't read this as closely as I should.
Abrar
It was a valuable book for survey design, however, it is only cover different articles and it attempted to provide some examples in order to illustrate the definitions of some terms as response rate, sampling methods, data collection methods, unfortunately, it was not assist me during my coursework.
Emily
Jul 27, 2007 rated it really liked it
Certainly not for pleasure reading! I read this as part of a 10-week Survey Methodology class. So on that level I rated it 4 stars. Pretty easy to get through and it related quite well to my everyday work.
Shanmugam Chinnappa
Worst Book I ever came across. Absolutely not a book, it's a bunch of reports & text put together.
Trae Brookins
Jul 30, 2012 rated it really liked it


If you've got to do survey work, it's a good guide a have handy.
Doug
Jul 28, 2015 rated it really liked it
Shelves: analytics
I was warned this book was "dry as dust." It is, but it is a wonderful resource if you are interested in the serious side of surveys. I read it for school, but did find sections fascinating.
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Toby
Aug 11, 2007 rated it liked it
Quite readable.
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