Survey Methodology

by Mick P. Couper

An accessible introduction to the science and application of sample surveys
Over the past two decades, survey research has evolved significantly. Survey Methodology describes the basic principles of survey design discovered in methodological research over recent years and offers guidance for making successful decisions in the design and execution of high quality surveys. Written by six nationally recognized experts in the field, this book covers the major considerations in designing and conducting a sample survey. Topical, accessible, and succinct, this book represents the state of the science in survey methodology. Employing the "total survey error" paradigm as an organizing framework, it merges the science of surveys with state-of-the-art practices. End-of-chapter terms, references, and exercises enhance its value as a reference for practitioners and as a text for advanced students.

Genres: Research, Nonfiction, Education, Research Methods, Textbooks, Science, Sociology

448 pages, Paperback

First published April 30, 2004

Reviews

[Natalie]

Useful for social sciences survey building but since my work is leaning more towards qualitative work these days, I didn't read this as closely as I should.

[Kevin Wyckoff]

Great introduction to an important field

[Abrar]

It was a valuable book for survey design, however, it is only cover different articles and it attempted to provide some examples in order to illustrate the definitions of some terms as response rate, sampling methods, data collection methods, unfortunately, it was not assist me during my coursework.

[Emily]

Certainly not for pleasure reading! I read this as part of a 10-week Survey Methodology class. So on that level I rated it 4 stars. Pretty easy to get through and it related quite well to my everyday work.

[Trae Brookins]

If you've got to do survey work, it's a good guide a have handy.

[Shanmugam Chinnappa]

Worst Book I ever came across. Absolutely not a book, it's a bunch of reports & text put together.

[Doug]

I was warned this book was "dry as dust." It is, but it is a wonderful resource if you are interested in the serious side of surveys. I read it for school, but did find sections fascinating.

[Bonnie Barrilleaux]

Very useful intro to many different aspects of the survey field, including practical implementation details and lots of case studies.

[Toby]

Quite readable.