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Sales Management: Shaping Future Sales Leaders
Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities.
KEY TOPICS : Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases
For anyone looking for an up-to-date book on sales management with an emphasis on CRM.
KEY TOPICS : Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases
For anyone looking for an up-to-date book on sales management with an emphasis on CRM.
- GenresBusiness
434 pages, Hardcover
First published October 15, 2008
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March 26, 2021
I want to read this book for my homework at bussiness school. Please help me .
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