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The CEO's Time Machine

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Through creative storytelling and bold illustrations, The CEO’s Time Machine takes readers on an unexpected journey as they step, along with a retiring leader’s protégé, into a strange garage to discover the secret to the CEO’s success in building one of the most innovative companies in the world. The book is a simple business parable that can be read in less than 30 minutes while leaving you with a lasting message that will transform how you view your own leadership and innovation. The CEO’s Time Machine will make you a better leader because it powerfully reminds everyone that envisioning the future doesn’t mean forgetting about the past or ignoring the present. The Why does this CEO collect weird artifacts? What can we learn from a DELCO 8-track car radio and antique NCR cash registers? Why did this CEO build a game room where an eclectic group of men and women play checkers, poker and X-Box? What do these games have to do with leadership and innovation? Will we ever go to Mars? And how in the world can this CEO travel to the future? Inside The CEO’s Time Machine , you’ll discover the answers to these questions and more. As the History Factory’s CEO Bruce Weindruch writes in the book’s foreword, “Geoff Thatcher draws upon his skills as a masterful storyteller and experience designer to guide his readers through a genuine inventory of history to ultimately arrive at a singular moment of insight shared by generations of legendary leaders. (His) storytelling is elegantly simple and profoundly complex. His message is both timely and timeless. And the imaginative craft-like illustrations by Zoe Thatcher complement and embed the narrative to the mind’s eye. No matter where you are on your life’s journey…you’ll experience an ‘aha moment’ in The CEO’s Time Machine . ”

86 pages, Hardcover

Published April 10, 2020

20 people want to read

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Displaying 1 - 6 of 6 reviews
Profile Image for Elizabeth.
37 reviews
June 23, 2020
Great quick read and reminder to always be listening with an open mind and be ready to move when a good idea floats by. I run a tiny company and our listening really extends to the customers a much as the employees. I always say the ideas that have positively impacted our business and clients almost never come from me, but listening for good ideas and moving on them when heard, from any source, is a muscle to exercise and has proven fruitful over and over again.
Profile Image for Scott William Taylor.
Author 7 books9 followers
June 9, 2020
Geoff, along with his daughter Zoe, have crafted a story that's powerful, a story of two business leaders and how one wishes to pass along his wisdom and experience (and philosophy...) to his hand-picked replacement. He invites her to a garage--a building associated with some of the greatest business success stories in the history of the planet.

Interestingly enough, in this CEO's garage, the possibility of not only another great business success story, but multiple success stories can be found inside. For inside the garage is a time machine, a way for people to go both back and forward in time to learn from the lessons of history.

The genius of Thatcher's story is its simplicity. The book is short--it took me only an hour or so to finish--but don't let that discourage you from its message. There's a beauty found in the pages that doesn't require chapters of back story, or tangents to add flavor. No--this is an energy bar when you need quick nutrition.

This book is for any business professional to help them look at their organization and personnel in a different light. The message can also touch everyone else because it reveals a universal truth about how humans see the world and each other.

The CEO's Time Machine is a simple story, and like the Tardis, it's a small package that is much bigger on the inside.
Profile Image for Theodore Kinni.
Author 11 books39 followers
April 20, 2020
A short, readable, and well-illustrated business fable on innovation by @geoffthatcher with a moral that will pay dividends over the long term.
Profile Image for Erik Deckers.
Author 16 books29 followers
January 7, 2024
A nice little business parable about the importance of listening to your employees and not letting far-out ideas go just because you think they're weird or too far out there.

It's a nice reminder that we also need to study history and be aware of what has worked — and failed — in the past in order to understand our present and our future.
Profile Image for Kim Woodbury.
561 reviews
May 18, 2020
This was a very interesting book and unlike any business book I have read before. It was thought-provoking and clever, but I sometimes had a hard time following it and understanding some of the references. It's a quick read and I would definitely recommend it!
Displaying 1 - 6 of 6 reviews

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