ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

by Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips

Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers’ needs―but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before. Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you
Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.

352 pages, Hardcover

Published September 28, 2020

Reviews

[Margy Lang · Rating 4 out of 5]

Interesting take on where to find and formulate the ROI. It has so many parameters and nuances and maybe, just maybe, Jack Phillips makes it the most viable measurement out there. Intriguing.