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Eso nunca funcionará

4.25  ·  Rating details ·  7,475 ratings  ·  693 reviews
En el año 2000, Marc Randolph y Reed Hastings pasaban por uno de sus peores momentos personales. La empresa en la que habían invertido todos sus ahorros, esfuerzos y dos años de trabajo estaba a punto de naufragar. Su idea de crear una empresa de alquiler de DVD por correo sin multas por retornos tardíos, a pesar de su éxito moderado, se demostraba incapaz de dar beneficio ...more
Paperback, 320 pages
Published October 15th 2019 by Planeta (first published September 17th 2019)
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Average rating 4.25  · 
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 ·  7,475 ratings  ·  693 reviews

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Feb 09, 2020 rated it liked it  ·  review of another edition
3.5 stars

"[Author & screenwriter] William Goldman is most famous for writing three words: 'Nobody Knows Anything' . . . Nobody really knows how well a movie is going to do, until after it's already done it . . . [It] isn't an indictment. It's a reminder, an encouragement . . . you have to trust yourself. You have to test yourself. And you have to be willing to fail." -- the author, on pages 211-212

Marc Randolph's That Will Never Work is a book that untidily - though not really meant in a negativ
Oct 28, 2019 rated it it was ok  ·  review of another edition
Pretty sure all the good reviews are from people the author knows. There’s no reason this book should be 13 hours long. The Epilogue was 30 minutes!! He drones on and on with personal stories, how he already has a few successful start ups, and tips for success. By the end I found him unlikeable and unrelatable.
Sep 17, 2019 rated it it was amazing  ·  review of another edition
Fascinating AND entertaining!

I'm not sure what I was expecting when I won this book in a giveaway. (Thank you Hachette Book Group!) I was a little worried I would find That Will Never Work a bit dry but I was totally wrong. I found myself smiling/chuckling many times as I was reading it. Marc Randolph SO has a way with words and if he ever writes another book, I will be first in line to read it.

I loved reading how Marc would pitch ideas (customized dog food, customized baseball bats, customized
Sep 23, 2019 rated it liked it  ·  review of another edition
I tend to find Netflix a very interesting company and so the story itself is interesting. That said the writing style is such that I found myself skimming through large chunks of it without feeling like I was missing much. Lots of memoir-ish stuff that just added nothing.

If I didn’t find the topic particularly interesting I probably would have bailed on this one.
Dec 08, 2019 rated it it was ok  ·  review of another edition
This book was like listening to an annoying uncle brag about how good he is at business. It seems like he just wrote it so he could reminisce about the good old days.

It took him a long time tell stories we already know the end to. And some of his stories were so contrived. [My wife] said, "You look like a chameleon." In a way...I was!

I really thought this was going to be a book about Netflix (more like Creativity, Inc.). It was more like an autobiography. We never get to the ends
Nov 17, 2019 rated it liked it  ·  review of another edition
Some neat details about difficult moments in Netflix’s early history. Really great stories. But the author has a chip on his shoulder that interfered with my ability to trust the narrative. Careful lies of omission made me yearn for a less conflicted historian.
Dec 29, 2019 rated it did not like it  ·  review of another edition
Got this from a work acquaintance as a Christmas gift. Not a fan. The author comes across as a giant money-obsessed douchebag, with chapter titles like "show me the money" and "how it feels to deposit a check for almost $2 million". Not relatable at all to the average non-millionaire, and comes off as flaunting wealth in a nation with millions of people unemployed, homeless and in poverty. Wish I could return this trashy book. ...more
Sam Ng
Dec 28, 2019 rated it did not like it  ·  review of another edition
I really don't get all the glowing reviews. It's one thing to write a book sharing your experiences and some vague, common sense "success tips". On the other hand, I really doubt someone is going to give away the very business strategies that, say, a father would pass down to his son. This would only generate more competition to himself and would not be very bright! So don't expect anything like that in this book.

Another consideration that wasn't really touched on in this book is that networking
Dec 26, 2019 rated it really liked it  ·  review of another edition
One of the main things I wanted to note from this book is that being an entrepreneur is a lot easier when you've a wad of cash behind you. Jeff Bezos was given some "seed capital" by his folks to start Amazon, the not unforgettable sum of three hundred grand. To be fair, Marc Randolph is very open about the fact that Netflix was funded initially by family and friends - or rather, make that "friend", his main partner Reed Hastings. Of the two million dollars "raised" to kick off the idea of renti ...more
Allegra Shaw
Jan 13, 2021 rated it it was amazing  ·  review of another edition
So good. Great insight into Marc Randolphs brain, how he thinks and works. Lots of great ideas to implement into your own business!
Shawn Rapier
Ok book. I enjoyed hearing about the start of Netflix but it got bogged down. It was like the author wasn't sure if he was writing a business book, a biography or a company story. There were parts I loved but others I sped through just to be done. ...more
J.Aleksandr Wootton
Engaging, well-told. Great prose. And lots of fun to read.

Was NetFlix - AKA "movie rental by mail" a good idea? Maybe. Maybe not. But it wasn't a bad idea. And if there was a way to make it work, Randolph and his team were determined to find it...

Thanks to streaming, NetFlix is now nearly as ubiquitous as in-home TV. But it was born from a litter of bad ideas, and its early days were marked by experimenting with more of the same. Its business model was incredibly vulnerable, especially after the
I am a Netflix user, even though it is through my friend's account lol. I wanted to read about the birth of Netflix, how it started and what led this revolution on how we now consume content. I loved that Marc Randolph gave us an in-depth look into Netflix was the idea stage, before capital was involved, people were hired and the first DVD purchased.

A lot happened to get this giant company started and it was great getting insights into what makes and break a start-up. Culture of course is a hug
Aug 30, 2019 rated it it was amazing  ·  review of another edition
I generally don't care for business books, but Marc Randolph's story of Netflix hit home, as I was part of the Blockbuster group working directly for Wayne Huizenga in the very early days (way before the company was sold, moved to Dallas post 1994 and ruined). Didn't have to be that way. Classic story of a big company's failure to adapt. But more importantly, classic story of a small company's will to adapt, survive and prosper. Kudos Marc. I wish we worked together back then. ...more
Oct 09, 2019 rated it it was ok  ·  review of another edition
Interesting story, painfully folksy book.
Fefyy Antela
Feb 06, 2020 rated it really liked it
I REALLY enjoyed this book.

It was fascinating to learn more about the beginning of [probably] the biggest entertainment institution in our modern days 😄
Sebastian Gebski
This book is very different from other well-known titles about Netflix (Powerful, No Rules Rules). It's not a book about growth or culture. It's a personal story about founding the company - a start-up, to be precise.

It's about playing bold, facing uncertainty, searching for a market, and revealing the product's identity. About picking the correct people, making hard decisions, events, and encounters that have gelled the 'early team' together.

It covers the very early days only (because Randolph
May 18, 2020 rated it liked it  ·  review of another edition
Nice, short and informative read about the founding and initial stages of development of Netflix.
Between the pages we meet again some of the well known heroes of the Silicone Valley such as Jeff Bezos.
Nirooj Bista
Intriguing. There's so much to learn from the journey through birth and life of Netflix. Up to the point, only thing I knew about Netflix was just the tip of the Iceberg, but there is so much underneath it. I am glad I got chance to read this book! ...more
Hiran Venugopalan
Sep 04, 2020 rated it really liked it  ·  review of another edition
Simply loved this book. For starters, I did not know that Netflix actually was conceptualised in 1997, still seems a nascent 21st century startup to me. What I most admired about the book is that Marc has clearly articulated that it’s not just the idea which makes a startup, in many cases the idea grows over a period of time till you finally realise this is the one. To know how Netflix actually evolved over these period of 20 yrs actually helps. Somewhere I think it definitely strikes a chord wi ...more
Bjoern Rochel
Oct 23, 2020 rated it really liked it  ·  review of another edition
Shelves: 2020
Great, for me highly relatable start-up story. The majority of the book plays out in the first year of Netflix. So don’t expect a full rendition of the Netflix story here. Instead it depicts how they ended up with the DVD subscription model that was the first step of Netflix success. And it also details the phase when and how Reed took over leadership.

Marc Randolph probably gets not enough kudos for his contribution to the Netflix success. But this book gives you a glimpse where some elements o
Feb 20, 2020 rated it it was amazing  ·  review of another edition
It is only fitting that I binge read this book - binged enough to miss a hike in Patagonia and just stay in.

I loved this simple, honest, inspiring and humbling account from one of the founders of Netflix. Also given I didn’t know about the early history of a company and product I love so much before this, I had a blast reading the origin stories and the aha moments.

Written well, told with authenticity and purpose.
Simona Saplacan
Mar 04, 2020 rated it really liked it  ·  review of another edition
I oscillated between 3 and 4 stars but went with 4 because their story and what they accomplished is quite impressive. It's a combination of American dream, crazy start-up world, memoir/autobiography and motivational self help. It felt a bit too focused on personal stuff but I guess this is supposed to make it more human. I could have lived, though, without the very accurate descriptions of what everyone was wearing all the time 😅 ...more
Sadia Nahreen
Good narration of Netflix’s story of the first 3-5 years. I definitely looked forward to learning about Netflix’s business model shift from DVD rentals to Web Streaming at later stages but were bummed to find out that isn’t captured in this book since the author had left the company before the plan came into fruition. Also some bits of the book were prolonged with subjective remarks which I found less interesting than the rest. But overall a pretty good read.
Vishal Desai
Jan 07, 2021 rated it really liked it  ·  review of another edition
The origin story of a company that started before the 'dot com' bubble era. It is about Netflix’s inception and founding years all the way till it’s IPO(1997 to 2002).
Overall it is an interesting story about a bunch of people who worked hard to implement an idea that ended up changing the way we consume entertainment.
(Just a note: The book ends even before Netflix the streaming site is launched.)
Sep 28, 2020 rated it it was amazing  ·  review of another edition
Loved the book! If you are into memoirs and autobiographies, this is a great one. It is definitely up there with Shoedog. I read Patty McCord's bok first ("Powerful: Building a Culture of Freedom and Responsibility") and loved it, as well. I saw that Reed Hastings also has had a book on Netflix out recently so am looking to put that in my TBR pile. ...more
Sumedh Mool
This book was supposed to be about how netflix came into being and evolved in its early days. But the author, who is the co-founder of Netflix, delves too much into the details about his personal life while not doing justice to the central idea on which the book was expected to be based on.
Jan 13, 2020 rated it really liked it  ·  review of another edition
4.5 easy way to learn about the creation of Netflix and how this idea ended up being the amazing success Netflix is today. Great insight from Marc Randolph about pursuing your dreams and try and not to be afraid of failure.
Aug 29, 2020 rated it liked it  ·  review of another edition
Not a right book to learn about Netflix which we know today. But it's a good one to know about the early days of the streaming giant. ...more
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Goodreads Librari...: please combine editions 3 9 Jan 04, 2021 12:24AM  

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