108 books
—
116 voters
Goodreads helps you keep track of books you want to read.
Start by marking “Word of Mouth Marketing: How Smart Companies Get People Talking” as Want to Read:
Word of Mouth Marketing: How Smart Companies Get People Talking
by
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide.
Foreword by Seth Godin and Afterword by Guy Kawaski.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Lear ...more
Foreword by Seth Godin and Afterword by Guy Kawaski.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Lear ...more
Friend Reviews
To see what your friends thought of this book,
please sign up.
Reader Q&A
To ask other readers questions about
Word of Mouth Marketing,
please sign up.
Popular Answered Questions
Community Reviews
Showing 1-30
Думаю, многие наслышаны про word of mouth – когда информация передается «из уст в уста», то есть напрямую между людьми, а не от единого новостного центра. Возникновение и быстрый рост word of mouth marketing в последние годы неудивителен: с одной стороны люди привыкли и уже активно не реагируют на традиционные рекламу, маркетинговые материалы и сообщения, с другой – Интернет позволяет общаться людям максимально быстро и просто.
Одним из самых известных печатных издания на эту тему является Word o ...more
Одним из самых известных печатных издания на эту тему является Word o ...more
This review has been hidden because it contains spoilers. To view it,
click here.
You don't hear anything new about word of mouth concept because in today's world we all live with the same concept. Everything he says can be related so easily is because we do and expect the same. Lovely examples of Microsoft, eBay, zappos and few others who do extraordinary things to have a great word of mouth. This is a lovely book to listen to and also for someone who wants to promote their business or product through word of mouth marketing. Would really help.
Jul 23, 2015
Nguyên ngộ ngộ
rated it
really liked it
·
review of another edition
Shelves:
7questions
Lấy clip quảng cáo “chiếc bảng cảm xúc” của Coca-cola để review cuốn MARKETING TRUYỀN MIỆNG này.
https://www.youtube.com/watch?v=FZCf6...
Sau khi xem xong clip này, tui thấy hay quá truyền miệng lại cho 2 đứa bạn ngay lập tức và bảo nó coi ngay. Giờ ngồi dựa vào những gì mình đã làm với hành động truyền miệng đó, và dựa vào các nguyên lý truyền miệng đọc từ sách, review cho dễ hiểu.
I. Tại sao tui lại truyền miệng cái clip của coca-cola nhỉ? Nó đâu có trả tiền cho tui.
Thứ nhất, vì sự công nhận xã h ...more
https://www.youtube.com/watch?v=FZCf6...
Sau khi xem xong clip này, tui thấy hay quá truyền miệng lại cho 2 đứa bạn ngay lập tức và bảo nó coi ngay. Giờ ngồi dựa vào những gì mình đã làm với hành động truyền miệng đó, và dựa vào các nguyên lý truyền miệng đọc từ sách, review cho dễ hiểu.
I. Tại sao tui lại truyền miệng cái clip của coca-cola nhỉ? Nó đâu có trả tiền cho tui.
Thứ nhất, vì sự công nhận xã h ...more
Similar in style and tone to Seth Godin (who provided the preface), the author shares key information in an easy-to-retain delivery. While some points seem perhaps obvious at first, this is the first book I've come across where all these idea "lines" are pulled together; you could certainly benefit from using this approach to bolster your business. Best of all, there are approaches detailed here that can be immediately applied and aren't restricted by budget or size.
GREAT book for anyone who has a product or service to market, including non-profit organizations. While the book is geared towards businesses, I found myself thinking of ways to use the principles to promote the local PTA and other non-profit organizations I volunteer with. This was one I would love to have every person on my board read.
This is a great primer on embracing word of mouth as a marketing tool for organizations of any kind. Andy does a wonderful job of putting his recommendaitons into simple, easy to explain concepts with straightforward application. A quick read that is full of valuable ideas and information.
Хорошая книга. Большое количество дельных советов. Must read для тех, кто хочет тратить минимум денег на маркетинг. Рекомендую к прочтению! Начинать читать, исключительно, с запросом! (как и любую книгу, в принципе:) )
A great book about word of mouth marketing. Very easy to read. I like the on-line marketing point, such as using blogs and other social network services; it's a good call at the time the book was published.
One of the more concise, useful, and enjoyable books about marketing in the virally networked age. I recommend this book to anyone involved in sales, promotions, advertising, and marketing of any kind. Valuable lessons, lists, and reminders for beginning and advanced word-of-mouth marketers alike.
Great concepts - for me a few extra pages that drove the concept home. Word of Mouth Marketing Word of Mouth Marketing Word of Mouth Marketing Word of Mouth Marketing
This book will allow you to look at the obvious and through creativity and a little imagination grow it into something remarkable! Best of all, most of it is free advertising!!!
Questions to ask someone to find out why they're not taking control of their health:
Have you ever made a promise or resolution to get in shape but didn't succeed?
If you didn't succeed, was it because you just didn't know where to start?
Do you find it hard to stick to a diet because you're not sure if it's working or not?
On Being Remarkable
Find a super simple message and help people share it
"adjust your clock" message from Saturn Cars was remarkable - Saturn sent their email list a simple reminde ...more
Have you ever made a promise or resolution to get in shape but didn't succeed?
If you didn't succeed, was it because you just didn't know where to start?
Do you find it hard to stick to a diet because you're not sure if it's working or not?
On Being Remarkable
Find a super simple message and help people share it
"adjust your clock" message from Saturn Cars was remarkable - Saturn sent their email list a simple reminde ...more
Книги на данную тему чрезвычайно редки, а по-настоящему удачных, и того меньше. Поэтому выбор не велик. Данную книгу отличает как раз попытка заполнить чем-то пустоту, нежели написать действительно качественную книгу. Более того, книга прямой образчик народного маркетинга (аналог «народной психологии»), т.е. написана без какой-либо серьёзной теории, с примерами, которые наполняют книгу на 80-85% и огромным количеством повторов, воды и пр. Я бы даже сказал, что это обычная статья, к которой прице
...more
I couldn't agree more with what's talked about in this book. Word of mouth marketing is so powerful and effective but so often overlooked! This book is very easy to read, and it lays out very clearly the whole idea of good word of mouth, from why it is important to how to make it work and to measure it. I'd say its a must read for every startup, sales, and marketing professionals.
This one contains most of what you may have learnt about word of mouth marketing during your MBA years, but with newer examples. It’s simple & concise, even funny at times! And even if you know it (WoMM) already as a service provider/ entrepreneur, it’s worth reading this one every now and then. We all can use those refreshers. :)
It could have been reduced to half the number of pages, or less. I got bored halfway through because it became too redundant and continued reiterating the previous chapters over and over, and over, and over. And over.
One of those books that I rarely put my highlighter/pen down, and I dog-eared some pages to go back to as I put some of his suggestions into practice. This is one I'll be pulling off the shelves to refer back to the author's advice regularly for quite some time.
This is great book to learn all the basics of Word of Mouth Marketing. It is full of worksheets, exercises, tools, links. You'll learn what WoMM is, how to create a campaign, implement it, and tracking it. This book and Talk Triggers are must reads for consumer marketing experts.
Great book. It was really a simple read with lots of useful information for businesses. I'd recommend this book to any college student hoping to thrive as an entrepreneur one day.
3 з 5
Можливо, колись вона була проривом.
Зараз очевидна.
Але 3 не за це, а за те, що всю суть книги можна викласти на 10 сторінках.
З прикладами на 20.
Багато повторів. Одне і те ж, одне і те ж.
Можливо, колись вона була проривом.
Зараз очевидна.
Але 3 не за це, а за те, що всю суть книги можна викласти на 10 сторінках.
З прикладами на 20.
Багато повторів. Одне і те ж, одне і те ж.
lots of useful ideas. practical.
Favorites:
Word of Mouth marketing – giving people a reason to talk about your stuff, and making it easier for that conversation to take place.
***
The 4 rules of Word of Mouth marketing:
be interesting (give people a reason to talk about you)
make people happy (when people like you they want to help you)
earn trust and respect (make people proud to tell your story to everyone they know)
make it easy (find a super-simple message and help people to share it)
***
The 3 reason people talk about you:
they lik ...more
Word of Mouth marketing – giving people a reason to talk about your stuff, and making it easier for that conversation to take place.
***
The 4 rules of Word of Mouth marketing:
be interesting (give people a reason to talk about you)
make people happy (when people like you they want to help you)
earn trust and respect (make people proud to tell your story to everyone they know)
make it easy (find a super-simple message and help people to share it)
***
The 3 reason people talk about you:
they lik ...more
Apr 29, 2015
Carolyn Appleton
rated it
really liked it
Recommended to Carolyn by:
NTEN: Nonprofit Technology Network
I was pleased to receive, "Word of Mouth Marketing" during the 2015 Nonprofit Technology Conference, an event hosted by NTEN: Nonprofit Technology Network in Austin, Texas (2015). It was a gift for registering and volunteering. The book shakes-up conventional thinking about marketing; those of us used to designing traditional marketing campaigns will profit especially from its wisdom and cutting-edge advice.
Although focused primarily on for-profit business, the book is insightful for non-profit ...more
Although focused primarily on for-profit business, the book is insightful for non-profit ...more
An easy read with some good anecdotes and examples on how word of mouth can be spread by an organisation .More relevant to industries which can use digital as a strong medium.
An interesting book and I loved the examples given. This book is basically about B-C-C. The effortless marketing tricks, practices and examples are like : 1) If you have a Retail Store, have an attractive, beautiful and eye-catching shopping bag/carry bag for the customers to take home the stuff they have bought. 2) If you have a Website, have "Tell a friend/ Share a friend" option in every page. 3) If you have a Restaurant, and when people wait for a table, the waiting time can be engaged by gi
...more
A good book that makes you focus on how powerful word of mouth marketing is. In many was people think they have to spend money on complex and splashy marketing campaigns, however if they simply focused on developing and nurturing an effective word of mouth campaign they'd probably be a lot better off.
The advent of the Internet has meant that doing word of mouth marketing is simple and highly effective but like anything in business you need a system. This book will help you not only understand th ...more
The advent of the Internet has meant that doing word of mouth marketing is simple and highly effective but like anything in business you need a system. This book will help you not only understand th ...more
Feb 16, 2014
Ruxandra Balboa-Pöysti
rated it
really liked it
·
review of another edition
Shelves:
marketing
This is a wonderful book for promoting any organization and promoting it at no cost, as we already do it with word of mouth. In marketing, word of mouth (WOM) is considered a special technique that could be understood as a BtoCtoC model as the basic idea is that "People are already talking about you, and they're doing it right now" and if you have great products/services, they will talk about them for FREE! How to support WOM in own organization is articulated around a 5 T's theory:
- Talkers (W ...more
- Talkers (W ...more
So I took a few days off from work and my wife and I went to Saltspring Island for a mini vacation - getaway and I happened to be prowling a bookstore of older books with her and came across this one written originally in 2006 and updated in 2012. Just have to say it took up most of my spare time while sitting on our deck looking out at the water, having a coffee when starting the day, etc.
Just loved this book. Forwarded by Seth Godin and the Afterword was written by Guy Kawasaki - which gave t ...more
Just loved this book. Forwarded by Seth Godin and the Afterword was written by Guy Kawasaki - which gave t ...more
Lacks depth and proof for most of the statements; oversimplified. On the positive side, it's well structured and is motivating.
| topics | posts | views | last activity | |
|---|---|---|---|---|
| FULL Creative Lib...: Word of Mouth Marketing | 1 | 4 | Mar 05, 2014 11:21AM |
No trivia or quizzes yet. Add some now »
“You should try to build word of mouth into every advertising campaign.”
—
0 likes
“Real word of mouth dips in and out of different spaces. You eat at a good restaurant. You mention it to people at the office. One of them emails your recommendation to his wife. She emails four friends, and they have lunch there. Two mention the restaurant to other friends at a party, and one of them blogs about it. Someone reads the blog and calls a buddy about eating there. They review it online. You get the idea.”
—
0 likes
More quotes…
