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CX That Sings: An Introduction to Customer Journey Mapping

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4.45  ·  Rating details ·  11 ratings  ·  2 reviews
Do you know what makes your customers tick?

This book lays out, in actionable detail, the process of creating a Customer Journey Map - a visual story about how people experience your brand. A bridge between your business and its buyers, Journey Maps can empower your team to understand customer motivations, fears, and challenges.

"CX That Sings" will guide you, step-by-step,
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7, 265 pages
Published March 2020 (first published 2018)
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Ann
Apr 30, 2020 rated it it was amazing  ·  review of another edition
Lots of examples in the book and online. A solid read for someone who is new to customer journey mapping.
Emma
Jan 17, 2020 rated it it was amazing  ·  review of another edition
Very clear with lots of useful online resources.
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May 28, 2020 rated it it was amazing  ·  (Review from the author)
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Jennifer Clinehens is currently Head of Experience at a major global experience agency and holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School.

Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, Adidas, and more, she's helped shape customer experiences across the globe.

A recognized authority in marketi
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