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Public Relations Writing and Media Techniques

3.44  ·  Rating details ·  61 Ratings  ·  3 Reviews
"Public Relations Writing and Media Techniques" is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologiesAthe Internet, Webcasting, etc.Aand shows students the many techniques currently in use to reach a variety of audience ...more
Paperback, 592 pages
Published August 11th 2004 by Allyn & Bacon (first published 1990)
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Dec 17, 2008 is currently reading it
I'm reading this for my PR Writing class.
Steven Hummer
You couldn't go a chapter or two without global warming being mentioned. I'm glad it's over!
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