Public Relations Writing and Media Techniques

by Dennis L. Wilcox

Public Relations Writing and Media Techniques is the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, Public Relations Writing and Media Techniques is also an invaluable resource for public relations practitioners.

Genres: Writing, Nonfiction, Textbooks

592 pages, Paperback

First published January 1, 1990

Reviews

[Faith]

I'm reading this for my PR Writing class.

[Fauzie]

this book help me about my task..

[Steven Hummer]

You couldn't go a chapter or two without global warming being mentioned. I'm glad it's over!