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Donor Care: How to Keep Donors Coming Back after the First Gift

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4.36  ·  Rating details ·  14 ratings  ·  4 reviews
This book is about one thing: How to use marketing and effective communications to build donor loyalty after the first gift.The research is conclusive. When your nonprofit connects with its donors at a deeper, more emotional level - when it shows CARE - all of your fundraising metrics improve. Your donor retention, average gift size, and lifetime value will all reach new h ...more
Paperback, 274 pages
Published March 2nd 2020 by Bold & Bright Media
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Danielle
May 11, 2020 rated it it was amazing
I was friends with John Haydon and hearing his voice as I read this made me sad at first, so I had to pause and come back. I'm glad I returned.

Donor CARE has something for every nonprofit fundraising professional, no matter how much experience you have.

Even if you can't incorporate all his advice, changing one thing for the better will improve donor retention and put you on the way to more positive changes.

Donor CARE should be common sense but as we're all more stressed with fundraising goals, t
...more
Dennis Fischman
Apr 07, 2021 rated it it was amazing
Shelves: nonfiction
I am biased, because John Haydon was a friend of mine and I love hearing his voice again on every page of this book. When I imagine how you will read it if you never had the good fortune to meet John, here's what occurs to me.

Are you a complete beginner at nonprofit fundraising? Then here's what you'll get out of this book: you'll understand why caring for donors feels good, makes the world better, and raises more money--all at the same time!

If you're on staff at a nonprofit and you need to con
...more
Rachel Ramjattan
Jul 24, 2020 rated it it was amazing
I learned to much from John Haydon before he passed away. He was the master at using social media to build engagement with donors. In this, his final masterpiece, he tackles one of the biggest challenges for any fundraiser - keeping your donors. With average retention rates hovering around 40% for most nonprofits, this guide brings hope and solutions.
Sofia
Aug 26, 2020 rated it it was amazing
Really enjoyed this and got some fabulous ideas to use in my nonprofit work.
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