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Consuming Kids: The Hostile Takeover of Childhood
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Consuming Kids: The Hostile Takeover of Childhood

3.76  ·  Rating details ·  333 Ratings  ·  65 Reviews
A shocking exposé of the $15 billion marketing maelstrom aimed at our children and how we can stop it.

With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annua
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Hardcover, 288 pages
Published May 6th 2004 by The New Press (first published May 1st 2004)
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Saleh MoonWalker
Sep 21, 2017 rated it liked it
Onvan : Consuming Kids: The Hostile Takeover of Childhood - Nevisande : Susan Linn - ISBN : 1565847830 - ISBN13 : 9781565847835 - Dar 288 Safhe - Saal e Chap : 2004
Suzka
Apr 01, 2008 rated it really liked it
Recommends it for: anyone, kids or no kids
Recommended to Suzka by: heard an interview with the author on NPR
If I sound like an old-timey gospel hour preacher on this topic, it's because I am:

It makes me CRAZY to think of how many times a day that some marketing effort, in some form, crosses our path (and worse, that of our children.) This book makes a strong case for a parents (and extended family members and caregivers...) to become aware of (and work to counteract) the billions of dollars being spent to hijack the opinions and tastes and choices of our children. Read this to learn about the psycholo
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Emily
Nov 10, 2009 rated it liked it
Shelves: 2005
Last week, as I was digging around looking for something to read on the subway, I picked up a copy of Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising, a book by a Harvard psychologist that is substantially less priggish than its title makes it sound. Covered with blurbs by the likes of Marian Wright Edelman and T. Berry Brazelton, Susan Linn's book is a good study of marketing and children, as well as a conflicted, thus somewhat muddled, call to protect ...more
Skylar Burris
Feb 28, 2008 rated it did not like it
Susan Linn's thesis in "Consuming Kids" seems to be: "If only we could bring those evil corporations and those evil Republicans to heel, your daughters wouldn't be dressing like skanks, racking up credit card debt, and eating nothing but frosted Pop Tarts for breakfast."

As a parent, I understand Susan Lin's concerns about consumerism and marketing to children. It's hard to be a true libertarian once you become a parent; no matter how much you believe in parental responsibility or personal respo
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Paige
Feb 21, 2012 rated it it was amazing
Recommends it for: anyone
Recommended to Paige by: library shelf
This book was published in 2004, so I'm sure there's a lot that could be added to update it.

The author's tone in the beginning part of the book was, as other reviewers have said, somewhat annoying or melodramatic, in that it made me roll my eyes a bit. I don't know if it disappeared as I continued to read, if I got used to it, or if she presented me with enough evidence to find that tone justified...

The author suggests "limiting" TV and such. Well...yeah. I guess the average American household's
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Emi Bevacqua
Apr 02, 2012 rated it really liked it  ·  review of another edition
I went to listen to Susan Linn speak in person, she gave a great presentation showing first a home-made puppet - made from a purple sock with button eyes and a few strands of yarn hair. She asked the audience "what's the puppet's name?", "what is it?" and "what's it say?" Of course there were as many answers as there were people answering, depending on everybody's unique experiences, and ideas. Next she showed a mass produced horsey looking puppet and asked the same questions. This time answers ...more
Erica
Jul 30, 2017 rated it liked it
Perhaps overly alarmist, but I still think it's helpful for parents to read about how marketers think about and target children...especially if we're the only defense. It seems like the only real way to protect children is to not turn on the tv...
Stephen
Jun 16, 2012 rated it it was amazing
To some, children are the joy of our lives; a refreshing source of curiosity, energy, youth, and joy. To others, they are nothing but grist for the mill. In Consuming Kids, child psychologist Susan Linn reveals the scope and consequences of the increasing commercialization of childhood, which effects more than just parents. It is a profoundly disturbing book; were I a parent its revelations would horrify me. But it demands to be read.

Consuming Kids opens at a conference in which children are the
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Jamie
Sep 02, 2008 rated it really liked it
No, it's not an hors d'oeuvre cookbook for cannibals. Consuming Kids is a book about the multi-bajillion dollar industry of marketing all kinds of things --clothes, hair care, food, violence, lifestyles-- to kids and teens. Now that my own daughter is old enough that I'm reasonably sure she's not going to die of SIDS or get carried off by a hyena, I'm starting to worry about these things.

While Consuming Kids deals with an inherantly interesting, even sensational topic, the presentation is actual
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Heidi
Jun 16, 2011 rated it really liked it
I've had conversations with multiple acquaintances about marketing to children, and a lot of the people I've talked to seem to begin and end their side of the argument with, "If you don't like advertisers marketing to your kids, then turn off the TV." This book is a good explanation of why it's not that simple.

I've read a little bit on this subject in the past, so some of the information Linn presents was not new to me, but what really struck me about this book was her evidence for how delibera
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