How would you like • Grab the attention of every person you meet? • Engage them in a conversation about YOUR business? • Entice them to want to know more information about you? You can all of this and more with a well crafted elevator speech. Think about the amount of times people ask you what you do for a living. Do you have a great answer to that question? If you don't, you are missing out on a tremendous amount of potential new business. This book is filled with easy-to-understand and simple to apply tips and techniques that will help you develop an elevator speech that will be more effective, more powerful, and far more successful!
I like books that can be read in a day. I like books that summarize the main points at the end of a chapter. I like books that are clear about their purpose.
The author hammers home the point: Simplify, Simplify, Simplify. Eliminate anything that the listener doesn't care about. The message is about the listener. What are the benefits to him? Everything else is irrelevant.